With more and more markets beginning to consider the idea of igaming and sports betting regulation, it is becoming increasingly important for industry stakeholders to consider operating in multiple jurisdictions across the world. This year will see SBC host its inaugural Betting on Sports America which will take place at the Meadowlands Exposition Centre in New Jersey. Among those attending …
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OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation
Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …
Read More »Scott Davies sharing experiences to help prevent problem gambling
“Some people will understand, some won’t. But there was a point when betting was the reason I was getting out of bed in the morning. Not the football, not my family, I just got up and placed bets, that was it. It was all I wanted to do.” Whether it’s the lifestyle, passion for the game or simply it’s a …
Read More »SkillCorner: Morgan Jacquin – The industry must keep offering a betting experience that keeps players coming back
Football and technology appear to go hand-in-hand with one another, especially given the increasing use of VAR technologies across a number of UK and international fixtures. In the run up to this year’s Betting on Football, SBC caught up with Morgan Jacquin, Head of Business Development at SkillCorner, to discuss technological innovation in the world of football. Jacquin tells SBC …
Read More »Assessing the football and betting sponsorship dynamic
Much has been written regarding the industry’s relationship with sports, none more so than football, where criticism has suggested measures must be put in place to curb what is seen as an over saturation of marketing, sponsorships and advertising. This topic is set to fall under the microscope at the sixth annual Betting on Football, taking place this week at …
Read More »Marco Castaldo, Microgame: Growth potential remains despite Italian ad ban
SBC News caught up with Marco Castaldo, CEO at Microgame, for his take on the much-discussed advertising ban in Italy, how it might influence Microgame’s business model, and why adapting an online platform for the country – given the current uncertainty and speed to market – “makes less sense now than before”. SBC: With Microgame’s Italian offering very diverse, including …
Read More »Peter Woodfine, Vermantia: Why retail can still rival the solitary world of online betting
On the eve of next week’s Betting on Football conference at Stamford Bridge, Peter Woodfine – Business Development Director at Vermantia – says in-shop betting is changing. But he is a firm believer that retail will always be detail. There’s been a lot of talk in the media about the death of retail, but to paraphrase Mark Twain – it’s been …
Read More »Better Collective’s Jesper Søgaard: Cultivating a sustainable affiliate model
Gaining a foothold is difficult in any industry, but this rings particularly true for igaming affiliates. It’s a sector that is subject to regular upheaval, with regulatory changes and compliance focuses often forcing firms to change their whole business model at the drop of a hat. We caught up with Better Collective CEO Jesper Søgaard to find out how to …
Read More »SBC-QT: Does football and betting go hand-in-hand?
With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …
Read More »Kambi Group – Leaders Webinar – Delivering on Bet-Builder’s True Capacity
Powering a diverse range of betting tier1 operators across multiple markets, Stockholm-listed Kambi Group Plc has to deliver and maintain an optimal betting suite meeting its partners’ high demands. Hosting an exclusive ‘SBC Leaders Webinar’ (Wednesday – 3 April) Kambi Group’s Chief Product Officer Mattias Eriksson and Chief Commercial Officer Max Meltzer detail the product journey (from concept-to-delivery) of Kambi’s next generation …
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