Features

SBC Interviews Bill Squadron of Bloomberg Sports

This Week the SBC team catches up with Bloomberg Sports President Bill Squadron, to discuss sports data analysis and Bloomberg Sports (BSports) product range as it aims to tackle the European sports betting market. Launched as Bloomberg Sports in 2010, BSports takes the technology developed by Bloomberg, the leading global provider in financial data and analytics, and applies it to …

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Opportunities in the Social Club – Rasmus Sojmark Oddslife CEO

There can be little doubt that social casinos and social poker rooms have become hugely popular. While the debate of whether the traffic on these verticals can be turned into higher grossing ‘Real Money Gaming’ players still rages, Sean Ryan from Facebook recently said that the lifetime value of a social casino player was around US$500. It cannot be denied …

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SBC – EIG Interview – Giles Thomas Director of Mimo Brands Talks iGaming Branding!

SBC catches up with Giles Thomas Founder and Director of Mimo Brands. Mimo specialises in branding in an omni-channel world, and boasts considerable experience launching and migrating brands on and between different channels in many sectors. Prior to setting up Mimo, Giles was Director of Marketing at Sega and MTV Networks. Heading up launches of new technologies, programs and TV …

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Examining The Debate on Sports Integrity & Regulation of Gaming in Brazil

Despite Brazil’s ban on most forms of gambling, betting is a popular pastime amongst Brazilian football-fanatics. The estimated size of the un-licensed sports betting market is unknown, but exponential growth is anticipated during the World Cup in 2014 and the Olympic Games in 2016. With an intensified betting activity in an un-licensed and un-monitored environment comes a higher risk of …

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SBC Interviews Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com

The SBC team catches up with Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com, a leading traffic portal (Affiliate website) for sports betting. Founded in 2003 bettingexpert.com gives detailed reviews of igaming operators on all verticals. With head offices in Copenhagen, bettingexpert targets sports betting traffic from multiple European markets, making it a leading portal for sports betting advice. Having recently released …

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Clarion’s Ewa Bakun & Silvia Peneva Discuss EIG Barcelona with SBC

The SBC Team had time to catch up with Ewa Bakun Head of Content for Clarion Events and Silvia Peneva – Programme Manager – iGaming at Clarion Events to discuss this year’s EiG Barcelona this coming October, 8th-10th. On show will be iGaming’s biggest names displaying their latest innovations. EiG will also host speaker sessions on all the biggest issues …

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SBC Interview: David Murphy Discusses the Upcoming Mobile Gaming & Gambling Summit.

This week SBC catches up with Mobile Marketing Magazine Editor – David Murphy, to discuss the upcoming Mobile Gaming & Gambling Summit. David and his team at Dot Media will be hosting the only igaming conference dedicated to mobile gaming technologies & innovation, marketing strategies and player retention. SBC: How did the Mobile Gaming Summit come about. What were the …

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SBC Interviews SMarkets CEO Jason Trost

Smarkets is an online betting exchange platform challenging the bigger exchanges in the igaming market with its financial trading technology. Jason, a graduate of Computer Science at Northwestern University and a background in financial trading, has built the business and its platform from scratch over the past 5 years. Smarkets has been listed as one of the European Start-ups to …

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SBC Interviews Tim Axon Maxymiser Principle Consultant iGaming.

With igaming marketing reaching peak saturation and player acquisition costs becoming more expensive, the SBC team caught up with Tim Axon, Principle Consultant for the gaming sector at conversion specialists Maxymiser, to talk about website optimisation and marketing big data issues that affect igaming operations. Tim Axon has 13+ years’ experience in the customer marketing and return-on-customer space and is …

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Betting Operators: Act on Fixing Or Be Forced To

Sport and sport gambling are two sides of a coin, even if sport itself is in many ways unenthusiastic about the relationship. Some in sports are even contemptuous of the link but this ultimately will be to their own cost. There never has been and there never will be a way of entirely dissociating these two acutely human entertainments. While …

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