The development of technology in the 21st century, particularly from a sports betting standpoint, has been geared around providing customers with instant rewards. As Jakub Myszkorowski, Chief Commercial Officer at STATSCORE, aptly puts it. “We’re living in a time where people do a few push-ups and expect that the very next day they will turn into strongmen. The betting industry …
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6 of the Best – Rightway Compliance’s Neil Tyson
This week’s 6 of the Best comes from Neil Tyson, Director at Rightway Compliance. In the latest addition, we hear about an a truly indulgent trip to Canada and Alaska, and which Christmas classic tops the list of Neil’s favourite films. Best Holiday This has to be my honeymoon last year (if not too cringy!) to Canada and Alaska! Our trans Canada tour …
Read More »Round table – Betradar: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betradar, represented by its Managing Director for Managed Trading Services, Paolo Personeni. SBC: What role does pricing and risk have to play in …
Read More »Tommy Kearns, Xtremepush: Smashing the data silos for a Single Customer View
As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …
Read More »Round table – Digitain: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Digitain, represented by its COO, Suren Khachatryan. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
Read More »Martin Clarke, Metric Gaming: Leading the counter trend to scale-driven cookie-cutter solutions
Metric Gaming Head of Product Martin Clarke discusses the current issues surrounding innovation and how the industry’s existing technology may be a roadblock to creativity, especially for dynamic live betting markets. SBC: The gambling industry has often been criticised for being too homogeneous, with the only competition on the amount of money given to players via bonuses. Why is there …
Read More »Campeón Gaming Partners: Waiting for the “green light” to make Sweden and UK market moves
Having secured a licence from the Malta Gaming Authority, igaming operator Campeón Gaming Partners has set about adding four new gaming brands in the second half of 2019, as well as finalising the deals of new licensed operations for both Sweden and the UK. We caught up with Marinos Shiapanis – the firm’s Co-Founder and CMO – to discuss the …
Read More »Jeevan Jeyaratnam, Abelson Odds: Too Big to go Under?
Two ‘titans’ of the sports betting industry in the UK – bet365 and Sky Bet – came under fire for refusing certain four-horse and all five-horse accumulators on Frankie Dettori’s rides for the final two days at Royal Ascot. However, restricting such bets came as little surprise to Jeevan Jeyaratnam, Head of Compilation at Abelson Odds, who believes – given …
Read More »Round table – Kambi: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Kambi, represented by its Head of Data Analytics, David Warder. SBC: What role does pricing and risk have to play in the differentiation …
Read More »6 of the Best – Mark Jarvis Racing’s Paul Graham
This week’s 6 of the Best comes from Paul Graham, Managing Director of Mark Jarvis. In the latest edition we discover which album is a timeless classic, what technology Paul Graham can’t live without and what sporting experience was the Best of British. Best Holiday Just after Christmas until early in the New Year we embarked on what we called the …
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