Features

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Sportradar’s Patrick Mostboeck: football streaming season is always on

Patrick Mostboeck, SVP Audiovisual at Sportradar

Patrick Mostboeck, SVP Audiovisual at Sportradar, turns to the topic of football streaming in the firm’s latest blog. While localisation is key, he says, fans should also be exposed to competitions across alternative regions to broaden their appetite. Football is a sport that captivates millions of fans worldwide and with the European season now underway, betting operators should be using …

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Lottery giants rethink the POS experience

SBC News Lottery giants rethink the POS experience

Recognised as the most stable and ever-present business segment in global gambling, 2023 has seen the lottery sector undergo a tectonic shift in its competitive makeup. A playfield reserved for giants has evolved. Across European markets, lottery operators have emerged from a period of profound reflection, prompted by changing consumer demands after two years of pandemic-induced adjustments. Consequently, new perspectives …

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The Ontario Frontier: Exploring the iGaming Landscape

The Ontario Frontier: Exploring the iGaming Landscape

SBC Media presents an exclusive short documentary celebrating the first year of Ontario as a fully regulated and operating iGaming space.  Hosted by Canadian Gaming Business journalist Nick Ware, it covers the anticipation in the lead up to the launch of the province’s iGaming market, also tagged as “The birth of a new industry” by Scott Vanderwel, CEO, PointsBets Canada.  …

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Oddin.gg: Welcoming CS2 to the forefront

Oddin.gg CS2

The arrival of CS2 to replace CS:GO is one of the biggest changes the esports world and the associated esports betting sector has seen for many years. Pavel Hacker, Head of Marketing & Affiliates for esports odds feeds and risk management specialist Oddin.gg, tells SBC News what to expect.  ———————————– After 23 years, Counter Strike: Global Offensive (CS:GO) has been …

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Atlas World Sports CEO Talks Latin American Expansion Plans and Brand Identity

Atlas World Sports CEO Talks Latin American Expansion Plans and Brand Identity

The flourishing sporting culture of Latin America has transformed it into a strong prospect for businesses in the betting and iGaming sectors, with affiliate businesses also benefiting from recent regulatory developments. A multitude of affiliate businesses have already made their presence felt in various Latin American markets, with many others aiming to tap into this high-potential region. Atlas World Sports, …

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Harris Hagan: Legal Eye – ASA shines AI-torch on foul play

SBC News Harris Hagan: Legal Eye - ASA shines AI-torch on foul play

The Advertising Standards Authority (ASA)   has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …

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David Yatom Hay, Soft2Bet: navigating the complexities of regulation

SBC News David Yatom Hay, Soft2Bet: navigating the complexities of regulation

Entering new markets presents its own set of challenges, but navigating the ever-changing regulatory landscape within the global gambling space is something that Soft2Bet has become very adept at.  Having recently entered the Italian market, and with licences for Sweden, Greece and Romania acquired earlier this year, Soft2Bet’s General Counsel David Yatom Hay has had his work cut out for …

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LSports: is personalisation a game-changer for sportsbooks?

Dotan Lazar, CEO of LSports

Ahead of G2E next week, Dotan Lazar, CEO at LSports, reflects on five years of legalised sports betting in the US before outlining the two major challenges that sportsbooks face when looking to gain a competitive advantage. In May, marking the fifth anniversary of the Supreme Court’s decision to legalise sports betting in the USA, the industry found itself in …

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The vitality of adding value: Keeping operator brands in front of the customer

The vitality of adding value: Keeping operator brands in front of the customer

Given the high profile attention that unexpected player transfer stories gained in international media, it could be taken as a guarantee that these movements would also influence bettor behaviour. Alexander Martin, CEO of SKS365, observed at the SBC Summit Barcelona that when Cristiano Ronaldo moved to Juventus in 2018, a large number of Italian fans began to bet on the …

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