Jakub Myszkorowski, CCO at STATSCORE, compares the “smooth and enjoyable” experience of watching sports video games on a streaming portal to the reality of watching live football. Can sports visualisations really replace the real thing? Okay, so I know the title could be seen as a little controversial, perhaps even annoying, but before you start hitting empty cans on my …
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In this week’s 6 of the Best we hear from Connecting Brands’ Director Russell Yershon, who tells us about a plethora of sporting delights and a classic Stephen King movie adaptation all while sampling the delights of a luxurious Indian Ocean island. Best Holiday I’ve been lucky enough to go on a few great holidays but the one where I …
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SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements of the press and numerous lobbying groups …
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In a bid to break Brexit’s three-year deadlock over British politics, the UK will head to the polls on 12 December, as Parliament delivers the nation’s first ‘Christmas Election’ since 1923. How do bookmakers assess a General Election of multiple variables, divided constituencies, seasonal factors and fractured parties… SBC gets the bookies lowdown! ________________________ SBC: For the Conservative Party to …
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Adjusting to increased regulatory demands, how should betting incumbents balance the delicate relationship between personalised engagements and their customer compliance duties? Acknowledging tougher conditions, Matt Buff, igaming Digital Growth lead for Frosmo, tells SBC that effective personalisation is still an operator’s best tool for making informed operational decisions. _____________________ SBC: Hi Matt, Can you explain Frosmo’s personalisation software to our …
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Prophet co-founder Dean Sisun told SBC News that his company’s new style of betting exchange will ‘specialise in giving something back to the consumer’. Launched last week as the first customer-friendly ‘cashout alternative to bookmakers’, the Prophet exchange allows punters to sell their bets to interested buyers, deviating away from the cashout rates set by traditional bookmakers with the intention …
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Collaboration amongst stakeholders in the global sports integrity landscape is universally accepted as being vital in the fight against match-fixing and corruption writes Nick Iliffe, Integrity Intelligence Manager at Stats Perform. Attend any sports integrity conference and you will probably hear someone mention the need for collaboration within the first 15 minutes of a presentation. Yet what is often discussed …
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As US betting approaches the final straight of its first full year in operations, SBC Americas’ Editor Chris Murphy details that coast-to-coast all critical stakeholders appear to be playing their part in progressing US betting’s agenda – ‘No drama, just business’ the US really is a new territory for gambling… ___________________ With G2E deals still fresh on the order pad …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the latest MLS expansion franchise, FIFA’s Club World Cup announcement and Amazon’s latest fly-on-the-wall documentary featuring Tottenham Hotspur. FIFA awards hosting rights of the 2021 Club World Cup to China China PR has …
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In this week’s edition of 6 of the Best, Kelly Kehn, Co-founder of All-In Diversity, tells SBC about her babymoon trip to Barcelona and San Sebastian, and which John Hughes movie tops the list as her best film. Best Holiday There are so many good ones, I think the best one was when I was about 7 months pregnant with my …
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