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RTSmunity: Data is imperative to esports’ success in the betting industry

SBC News RTSmunity: Data is imperative to esports’ success in the betting industry

Esports betting has taken centre stage as a viable alternative for bookmakers during the COVID-19 crisis. However, with this relatively new sector garnering a lot of attention, questions are being raised as to how stable it is compared with traditional sports betting.  It is vital that esports betting keeps its integrity during this period as a mistake could derail the …

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Mike Ciavarella: No Tweaking… A rebuilt Newgioco is the real deal for US Wagering

SBC News Mike Ciavarella: No Tweaking… A rebuilt Newgioco is the real deal for US Wagering

Newgioco Group Chairman and CEO Michele (Mike) Ciavarella has led an eight-year project to launch the Italian legacy outfit in the US, seeking to be the best-prepared technology incumbent tackling the world’s biggest and most diverse sports market. Speaking to SBC, Ciavarella details that technology stakeholders will face a rude awakening if they simply ‘copy-paste’ European strategies to US market …

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Why leading esports titles should not be overlooked as substitutes to real sports

SBC News Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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Winning Post: Gambling in a time of COVID-19

SBC News Winning Post: Gambling in a time of COVID-19

Regulus Partners start the week by looking at hoe the UK gambling industry is adapting to the shake-up caused by the COVID-19 lockdown. It is a paradox of these unusual times that the shuttering of large parts of the licensed gambling industry around the world should be accompanied by widespread expressions of concern about gambling harms. Fears of harm for …

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How Altenar is rising to the challenges of COVID-19

SBC News How Altenar is rising to the challenges of COVID-19

As the gambling industry continues to navigate its way through the storm caused by COVID-19, flexibility and diversification have become more important than ever for the sector to overcome this period of uncertainty. Altenar spoke to SBC News about focusing upon the new opportunities that have arisen over the last few weeks, emphasising that people, products and partners are at …

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Martin Lycka – Responsibility is resilience during these testing times 

SBC News Martin Lycka - Responsibility is resilience during these testing times 

GVC Holdings Director of Regulatory Affairs Martin Lycka explains how 2020 events have handed the industry a crisis agenda that incumbents must accept and match with responsibility and good faith… The stakes have never been placed this high on operator conduct. ______________________ Sunday morning – end of winter. With the NHL and the NBA regular seasons entering their final quarter, …

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Ebbe Groes: How EveryMatrix has stepped up in support of clients

EveryMatrix

In an interview for SBC Magazine, we asked EveryMatrix CEO Ebbe Groes to explain how his company is supporting clients through the coronavirus outbreak and why CasinoEngine was the right platform for a fresh influx of virtual sports titles. However, he goes on to suggest that another emerging gambling vertical, esports, is better equipped to fill the sports void. SBC: …

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Wiseodds: Tapping into the rise of social betting

SBC News Wiseodds: Tapping into the rise of social betting

The last few weeks has seen Wiseodds launch its poker-inspired platform which has already been integrated into the BetConstruct offering. The platform promises to allows punters to compete against one another in ‘poker-inspired rooms’ to predict the outcome of sporting events. SBC spoke to Lilit Nikoghosyan, Head of Operations at Wiseodds, to find out more about the company’s peer-to-peer product, …

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Seven key considerations when picking a real-time marketing automation platform

automation

Today’s online gaming market is ever-competitive, both for punters and for providers. This level of competition is the same for the onboarding of players, the implementation of retention measures and then maximising engagement throughout the player journey.   Marketing automation platforms more than play their part, as they give betting and gaming companies the chance to offer the most relevant, exciting …

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Russell Yershon: Fan engagement is vital during crisis times 

SBC News Russell Yershon: Fan engagement is vital during crisis times 

Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers.  Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …

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