The pandemic has brought about a ‘step change’ in the development of the Italian betting market, said Microgame CEO Marco Castaldo (pictured, left), who believes that operators are now beginning to realise the online growth potential. Speaking ahead of next week’s SBC Digital Italy, he explained why those operators who can differentiate the overall user experience by specific player segments …
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With the Champions League just around the corner, Joe Mellor and Nick Haynes at Form Labs – a division of Bettorlogic – explain why they’re backing Bayern for the title and why Guardiola’s men could be the ‘pick from the English bunch’. A lot can happen from the end of the Champions League and Europa League group stages and the …
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Kindred Group’s pledge to incorporate ‘transparent safer gambling metrics’ as part of its financial reporting duty has been deemed a ‘leadership milestone’ by company chief executive Henrik Tjärnström. This week, Kindred became the first listed operator to publicly disclose information on its share of corporate revenues generated from ‘high-risk customers’, alongside further data tracking its group-wide safer gambling efficiencies. Tjärnström …
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A business should never focus on anything unless they believe they can do it better than everyone else, said Simon Lidzén (pictured), CEO for iGaming engagement platform provider Fast Track. We spoke to him about working with the right third party solutions to meet different business needs, how automation can make iGaming operators less vulnerable to financial penalties and why …
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Technology, data visualisation and partnerships are three key areas that Bayes Esports plans to focus on in 2021, as Amir Mirzaee (pictured) – Chief Operating Officer – plans to establish the company’s position as a leader in the esports space. In conversation with SBC News, Mirzaee – who joined Bayes Esports in July 2020 – reflected on some of the new …
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Harry von Behr, Managing Director (Sport) at Spotlight Sports Group, discusses the evolution of the company, the recent refresh of the group brand, key focus areas for 2021, and why it’s an exciting time to be involved in the US market – both through the provision of expert content for B2B partners and the successful rollout of customer facing website …
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As Google prepares to introduce some drastic changes to its Chrome browser, Cellxpert CEO Assaf Dor looks at how these updates will impact the future of affiliate and performance marketing. Until recently, the online advertising landscape has relied heavily on third party cookies to track user behaviour and conversions across the web. However, with the upcoming update to the Google …
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William Hill Group CEO Ulrik Bengtsson has warned UK lawmakers that they should be very wary not to open up the door to black market operators as the 2005 Gambling Act review kicks into its next gear. The deadline for submissions to the DCMS consultation on the gambling laws is today, and Bengtsson is hopeful that those behind the review …
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Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …
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As I write this, the last week has seen a huge amount of information emanating from the Gambling Commission. We have seen it publish a short online survey, seemingly aimed at the general public, urging them to have their say on how gambling companies interact with their customers, with a particular focus on affordability. It runs until 9 February, the …
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