Vahan Sahakyan, CRM Product Owner at Digitain, writes for SBC News about how the sports betting software provider has been developing the use of artificial intelligence (AI) for “quite a while” – to improve both its internal processes and the customer experiences of its partner network. Currently, we are focused on three main areas: customer insight, CRM and customisation. With …
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As the well-known saying goes, “there are three kinds of lies: lies, damned lies, and statistics”. It was wrongly attributed to the nineteenth century UK Prime Minister, Benjamin Disraeli, but that’s not going to stop me from using it as the starting point for this monthly round-up of UK gambling law and regulation. Fast forward 150 years from Disraeli’s time …
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Despite the Ukraine Gambling Law securing its parliamentary approval in 2020, recent regulatory developments have brought confusion to CIS markets newest jurisdiction. Ilya Machavariani, Managing Partner of 4H Agency and a legal expert for CIS markets, provides SBC readers with a full breakdown of on-the-ground developments regarding Ukraine Gambling Law and its passage into full existence. ___________________ SBC: Confusion …
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Writing for SBC News, Mark Schmidt – Director of Sales for Africa at Pronet Gaming – looks at what the future holds for the mobile gaming experience in the region, including the spread of 5G and how it opens more possibilities around live streaming. In a world that is increasingly connected, there is a rising demand for ever-quicker mobile internet …
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To commemorate International Women’s Day 2021, global sports betting and online gaming operator Entain announced a wave of financial support to initiatives encouraging women to embark on careers in the technology sector. Coinciding with the beginning of this campaign drive, Entain held a company-wide online event discussing the role of women in business and in technology. In the panel, newly-appointed …
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Information security should not solely be considered as a technology issue, it should feature at every level of operation for a business. That was a key message shared by Diane Abela, Director of Information Security at Gaming Innovation Group (GiG), in conversation with SBC News about how the company is delivering the most comprehensive security measures for its partners. Just …
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Sue Yoxall, co-founder and executive director of mkodo, discusses meeting the increased demand for digital entertainment, and why changes to submissions on both Google Play and Apple provides an opportunity for operators to take advantage of a new player demographic, especially as new markets such as the US and Germany begin to open in 2021. Yoxall also addresses a tilting …
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The fight for women’s equality has come a long way since the Suffragette movement in the UK, or the women’s marches which took place in the US back in 1908. But in 2021, there is still more that needs to be done – especially when it comes to improving gender representation within the tech sector. To mark International Women’s Day …
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Webmasters and SEO specialists should partner with an affiliate program proven to drive traffic and share profits over the long term so there “won’t be any surprises” when it comes to commission. Those were the words of Nick Profokev, CEO and co-founder of Alpha Affiliates, whose team has been working in the gambling industry since 2012, establishing an affiliate program …
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William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a diversified racing portfolio in today’s marketplace, before identifying a couple of international ‘race meets’ which now form a crucial part of the company’s content portfolio. SBC: First of all, how important is it to be able to offer a diverse racing portfolio in today’s marketplace? …
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