Features

Bookies Corner: A Snap Christmas is betting’s most intriguing market

In a bid to break Brexit’s three-year deadlock over British politics, the UK will head to the polls on 12 December, as Parliament delivers the nation’s first ‘Christmas Election’ since 1923. How do bookmakers assess a General Election of multiple variables, divided constituencies, seasonal factors and fractured parties…  SBC gets the bookies lowdown! ________________________ SBC: For the Conservative Party to …

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Matt Buff: Frosmo – Personalisation is the tool to balance complex marketing conditions

Adjusting to increased regulatory demands, how should betting incumbents balance the delicate relationship between personalised engagements and their customer compliance duties? Acknowledging tougher conditions, Matt Buff, igaming Digital Growth lead for Frosmo, tells SBC that effective personalisation is still an operator’s best tool for making informed operational decisions. _____________________ SBC: Hi Matt, Can you explain Frosmo’s personalisation software to our …

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Dean Sisun, Prophet: Bringing a new value proposition for exchange punters

Prophet

Prophet co-founder Dean Sisun told SBC News that his company’s new style of betting exchange will ‘specialise in giving something back to the consumer’.  Launched last week as the first customer-friendly ‘cashout alternative to bookmakers’, the Prophet exchange allows punters to sell their bets to interested buyers, deviating away from the cashout rates set by traditional bookmakers with the intention …

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Nick Iliffe, Stats Perform: Integrity challenges & collaboration in practice

integrity

Collaboration amongst stakeholders in the global sports integrity landscape is universally accepted as being vital in the fight against match-fixing and corruption writes Nick Iliffe, Integrity Intelligence Manager at Stats Perform. Attend any sports integrity conference and you will probably hear someone mention the need for collaboration within the first 15 minutes of a presentation.  Yet what is often discussed …

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Chris Murphy: Americas Outlook – No drama just business as US systems are go

As US betting approaches the final straight of its first full year in operations,  SBC Americas’ Editor Chris Murphy details that coast-to-coast all critical stakeholders appear to be playing their part in progressing US betting’s agenda –  ‘No drama, just business’ the US really is a new territory for gambling… ___________________ With G2E deals still fresh on the order pad …

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InsiderSport: On The Ball – China to host 2021 FIFA Club World Cup

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the latest MLS expansion franchise, FIFA’s Club World Cup announcement and Amazon’s latest fly-on-the-wall documentary featuring Tottenham Hotspur.  FIFA awards hosting rights of the 2021 Club World Cup to China China PR has …

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6 of the Best: All-in Diversity’s Kelly Kehn

Blonk 6OTB

In this week’s edition of 6 of the Best, Kelly Kehn, Co-founder of All-In Diversity, tells SBC about her babymoon trip to Barcelona and San Sebastian, and which John Hughes movie tops the list as her best film. Best Holiday There are so many good ones, I think the best one was when I was about 7 months pregnant with my …

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Hmayak Arakelyan, Digitain: USSD / SMS betting set for a red-letter day in Africa

Africa

In Africa, as with most emerging markets for gambling, it’s vital to get a firm handle on the complexities of this partitioned region writes Hmayak Arakelyan, Digitain’s Regional Director for Africa. For any African operators looking to make a sportsbook leap with a digital upgrade, or simply get started in a fast-moving marketplace, the most fundamental decision has to be selecting the …

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Chris Nikolopoulos, Betby: Striking out with a slicker sportsbook product

Betby

Betby is a new challenger in the sportsbook supply market having launched in late 2018. Fast forward just a year, and the company’s fully managed sportsbook service is already live with 16 brands, each offering odds on more than 400,000 sporting events across 60+ sports. We caught up with Chris Nikolopoulos, Commercial Director at Betby, to discuss the challenge of …

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Joe Asher: William Hill US – Live streaming can unlock US market’s true capacity

sports betting guide

Joe Asher, CEO at William Hill US, told SBC Magazine that he is a “big believer” in the power of live streaming. He also explained how US success is key for the popularity of sports outside of the ‘big four’, before confirming that the company’s core Nevada business will continue to fund its investment in other states. SBC: What is …

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