SBC latest leader profile speaks to Betsson Group Chief Marketing Officer Marion Gamel, regarding leading her company’s ambitious international multi-brand marketing strategy. A former Google Europe executive, who has consulted multiple leading enterprises on international advertising, Gamel details to SBC readers the changing values in industry marketing as operators seek deeper intelligence gained through better data process and analysis. ___________________________________ …
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Jacob Curciel – Optima – Giving the bookmaker full control #bofcon
Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a …
Read More »Asaf Peled – 90min.com – Creative storytelling is key
With such an overwhelming amount of content at our fingertips as readers we have the option of being picky. No longer does the typical consumer need to ingest whatever’s printed in the tabloids, the internet ensures that they can be both demanding and selective. As such packaging and marketing content becomes almost as important as the quality of the content itself. Asaf Peled …
Read More »Nico Jansen – Bet IT Best providing added value for all stakeholders
Nico Jansen is founder and CEO of Bet IT Best, the innovative sports portal that allows its members to bet with several bookmakers from one central hub with one single wallet. He reveals some of the drivers behind the business. SBC: Hi Nico, can you detail Bet IT Best’s product journey, from its conception stage, to its research, its initial …
Read More »Shergul Arshad – Mondogoal – Partnering Up
Mondogoal is a Boston-based company which has crossed the Atlantic to become the largest DFS platform in Europe. It has partnerships already in place with an impressive list of clubs including Chelsea, Tottenham, West Ham, Valencia, Roma and Barcelona and it’s showing no signs of slowing down. Over £1 million has already been won on the platform in which players are able …
Read More »Tobias Fagerlund – Spiffx – Building a Knowledge First Betting Platform
Five months after its float on the Nordic NASDAQ, Team SBC catches up Spiffx CEO Tobias Fagerlund as the ambitious risk/arbitrage betting platform looks for European expansion and to bring new trading mechanisms to the sports betting market. Fagerlund details to SBC readers, how Spiffx’s unique platform has been developed for the professional market, as the company seeks to become a …
Read More »SBC Leader Profile – Carsten Koerl – Sportradar AG – Changing Dynamics
This week’s SBC Leader Profile features Sportradar AG CEO and Founder Carsten Koerl. In his twelve years service heading Sportradar operations and strategy, Koerl has led the company to become the world leader in sports data, analysis and insight provisions. Koerl discusses with SBC how his company’s services have evolved during his CEO tenure and how Sportradar handles its complex …
Read More »SBC Leader Profile – Ebbe Groes – EveryMatrix – Expanding Times
Continuing its series of leader profiles, SBC caught up with EveryMatrix CEO Ebbe Groes, to discuss how EveryMatrix has evolved as a technology and platform provider for the igaming industry during his 13 year leadership tenure of the independent company. An industry veteran with a background in economic research and development, Ebbe Groes gives insight into building and developing optimal …
Read More »SBC Leader Profile – Bernard Marantelli – Colossus Bets
Team SBC begins its first ever leader profile by interviewing Colossus Bets Founder and CEO Bernard Marantelli. By bringing innovation through lottery sized betting pools, combined with a fractional cash-in, Colossus Bets has become sports betting’s leading start-up winning the 2014 EGR Operator Rising Star Award Marantelli gives personal insight with regards to his background and working experiences and how …
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