Interviews

Speaking at this year’s Betting on Football conference, Parimatch CEO Sergey Portnov spoke about his company’s “wild” decision to move into the Tanzanian sports betting market. Just over a month on, Portnov gave SBC News readers some further insight into why he chose to enter a country that is not yet ready to fully embrace the phenomenon of online betting, why …

It’s difficult to remember a time when political turmoil was so commonplace. Neither party is exactly blossoming in the opinion polls, but it’s Labour that will be feeling most confident heading into Thursday’s local council elections, with many analysts suggesting the Tory Party could suffer its worst ever result in London. SBC News caught up with three political betting experts to …

Oddslife has rolled out BetSurvivor, a last man standing social betting game with a first release designed to find the sharpest predictor at this summer’s FIFA World Cup in Russia. We caught up with the tech company’s CPO Alexandru Teodorescu to learn more about the origins of the product, how it will be used to convert traffic, and how easy …

Betting Gods provides a network for a host of sports betting tipsters, allowing punters to choose between a variety of both free and premium options when looking to get informed on the latest betting markets.  The upcoming World Cup will undoubtedly provide an unrivalled opportunity for Betting Gods to grow its audience, as new punters are aiming to become informed …

Having joined industry start-up Luckbox this April as first Chief Marketing Officer (CMO), former PokerStars executive Vadim Soloveychik has been tasked with delivering an effective and engaging esports-to-betting marketing strategy. SBC gets the lowdown on why Soloveychik and Luckbox will seek to ‘flip the script’ on industry marketing values and legacy engagement practices.   ______________________ SBC: As a new industry …

Sportradar’s Neale Deeley spoke to SBC News about the potential of a legalised sports betting market in the US, which he says has been both “overestimated” in terms of how quickly it can all become real, and “underestimated” in relation to the size of each state. For example, he notes that people know about California’s huge economy, but don’t realise that …

Dynamic Partners, the Asian facing gaming consultants, has partnered with G2E Asia, to provide a platform for industry newcomers, from within its home continent and further afield, opportunity for targeted business development with some of the key decision makers in the region. The Game Development Fair is set to held at the G2E event in May, and Harmen Brenninkmeijer, Managing …

With less than two months to go until the 14 June kick-off, 10Bet is busy finalising its preparations for this summer’s World Cup. The company’s CMO Oshri Kostiner spoke to SBC News about making plans for the biggest betting event on the planet. SBC: How separate is the World Cup month within your marketing plans for the whole of 2018? …

SBC News caught up with Thomas McBride, the Public Relations Officer for online casino and sportsbook brand MintBet, to find out what the firm can offer to an already saturated market; how its recently-launched affiliate programme is faring; and which horses are worth backing in this weekend’s Grand National. SBC: Hi Thomas, for those who are uninitiated, can you briefly …

Founded in 2017, the All-in Diversity Project is an industry-driven initiative seeking to benchmark diversity, equality and inclusion for the global betting and gaming sectors. SBC speaks to founding partners Kelly Kehn and Christina Thakor Rankin on how equality and diversity should be treated as new industry dynamics. Competing in an evolving global marketplace, can betting/gaming create inclusive operating frameworks …