Interviews

In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …

With the unveiling of its new sportsbook, VSODDS.BET has underlined its ambition to place a greater focus on betting traders, offering only pre-match, fixed odds to players in core markets around the world. The company’s founder, Dalius Dabashinskas detailed to SBC the strategy for putting these ambitious plans in place by appealing to a more considered sportsbook bettor. SBC: Could …

With a population of 1.3 billion and a GDP of $2.4 trillion (dwarfing that of Brazil, Canada and Russia amongst others), describing India as an ‘emerging market’ is something of an understatement. As things stand, gambling in the vast South Asian nation is heavily restricted, other than selective categories such as lotteries and horse racing. The model is similar to …

Algosport only launched in 2017 but has already entered the UK and Europe, with ambitious and advanced plans for global expansion in the new year. Leigh Herdman, founder and CEO, spoke to SBC News about the rise of his company, which offers bookmakers new bet types based around same game multiples and remains focused on next generation betting products. SBC: …

Last July, William Hill governance launched its ‘Nobody Harmed by Gambling’ corporate initiative, outlining the industry’s biggest individual commitment to minimising gambling-related harms. Spearheading the FTSE betting group’s new social responsibility initiatives, Lyndsay Wright, Director of Strategy, Brand & IR details to SBC the significant operating and structural changes William Hill will undertake to fight problem-gambling on the front foot… …

In the second of an exclusive three-part series for SBC News, Royal Panda CMO Melvin Ritsema discusses his company’s takeover by LeoVegas, staying true to its own sportsbook roots despite the acquisition, why the UK market remains the principal target, and how pricing ploys around the World Cup will be taken forward into future high-profile tournaments. SBC: Was the Royal …

Allowing punters to create their own bets is a feature that’s grown exponentially in recent years, over the coming season operators are aiming to further enhance the levels of control that users have over betting markets. We spoke to BetVictor’s head of product, Eoin Ryan about the importance of personalisation, as well as how the “PriceItUp” feature can continue to …

In the second instalment of SBC’s Better Collective Spotlight series, we cast an editorial eye over Sportwetten Test, a popular source of reviews for online sports bettors since 2010. We caught up with Martin Huber, Lead Content Manager of Better Collective Vienna, to discuss Sportwetten Test’s status within the Better Collective family, the role it plays within the affiliate space …

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …