Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
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Simon Lidzén: Fast Track – Reshaping CRM as a responsibility discipline
As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …
Read More »Betinvest: Why sports mad Brazil is ready to be LATAM’s next Colombia
Valentyn Kyrylenko, VP of Business Development at Betinvest, discusses the huge potential of sports betting in Brazil, which of Peru and Brazil is better prepared to take the next steps towards regulation, and why betting operators need to be aware of the key betting habits across LATAM, where the average stake “totally differs” from Europe. SBC: You said in a …
Read More »Eugene Delaney: Racing Post B2B – Quality Control… Content as a betting discipline
2019 realities see bookmakers face the toughest operating and market demands, as incumbents fight for betting scale efficiencies. Operating in cut-throat times, Eugene Delaney Director of Racing Post B2B details to SBC readers the importance of treating ‘content as a discipline’, having secured Betfred as the first content partner of Racing Post B2B provisions. _________________ SBC: Hi Eugene, can you detail …
Read More »Round table – Betradar: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betradar, represented by its Managing Director for Managed Trading Services, Paolo Personeni. SBC: What role does pricing and risk have to play in …
Read More »Tommy Kearns, Xtremepush: Smashing the data silos for a Single Customer View
As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …
Read More »Round table – Digitain: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Digitain, represented by its COO, Suren Khachatryan. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
Read More »Martin Clarke, Metric Gaming: Leading the counter trend to scale-driven cookie-cutter solutions
Metric Gaming Head of Product Martin Clarke discusses the current issues surrounding innovation and how the industry’s existing technology may be a roadblock to creativity, especially for dynamic live betting markets. SBC: The gambling industry has often been criticised for being too homogeneous, with the only competition on the amount of money given to players via bonuses. Why is there …
Read More »Campeón Gaming Partners: Waiting for the “green light” to make Sweden and UK market moves
Having secured a licence from the Malta Gaming Authority, igaming operator Campeón Gaming Partners has set about adding four new gaming brands in the second half of 2019, as well as finalising the deals of new licensed operations for both Sweden and the UK. We caught up with Marinos Shiapanis – the firm’s Co-Founder and CMO – to discuss the …
Read More »Round table – Kambi: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Kambi, represented by its Head of Data Analytics, David Warder. SBC: What role does pricing and risk have to play in the differentiation …
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