Interviews

Sergiy Shchelkov, Sales Executive at Epom, shares some valuable insights into responsible advertising techniques and how they can contribute to a safer gambling environment for all concerned. What is the first thing that we should be looking to do when it comes to creating a policy on responsible advertising? We must ensure that the susceptible users are separated from the …

Incentive Games’ John Gordon, in an exclusive chat with SBC, shares some background on the launch of the firm’s Incentive Labs this week. It offers, he said, a “treasure trove of live data to assess and address in real-time”. Igaming industry upstart Incentive Games has made a major new announcement today – the official launch of its standalone data division, …

This year has been filled with a number of big announcements for TVBET. Whether it’s the expansion of the company’s existing product portfolio, the development of new products and even the launch of a new brand identity, Deputy Head of Sales Danuta Janicka-Mierzwa is confident that this year has been one of the best for TVBET. Reflecting on this year’s …

SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …

The debate around affordability checks has been an intense conversation throughout the overhaul of Britain’s gambling legislation, which the UK government hopes to update for the digital age. April’s White Paper, which brought an end to an over two year review of the 2005 Gambling Act, recommended ‘finance risk checks’ as the ideal affordability solution. Kindred’s Head of Corporate Affairs UK/Global, Tom Banks, …

Engaging new players has become a big focus for many gambling operators, especially at a time when the industry has become increasingly competitive. But quite often, building and implementing a player engagement strategy can come with its own set of challenges.  So what role can automation play in player engagement? Malou Neguembor, Head of Client Success at Flows, was joined …

Amid looming consolidation across Western European betting markets, Portugal stands out as a fresh market for online sportsbook competition. SBC taps into the expertise of Tiago Pereira, market lead for LeBull.pt, who cites bright prospects for new challengers in the Portuguese arena. SBC: Hi Tiago, thanks for this interview. Having worked for Betano and Entain, you are a seasoned executive …

Lina Lugova, Chief Marketing Officer at Epom, shares some deeper insight into the ways that seasonality impacts advertising. In a new survey, 86% of gamers turn off gaming websites because of excessive or irrelevant emails, text messages and push notifications, while influences such as major sporting events, good weather, major holidays, the financial crisis and political figures all have an …

Team Snowball’s CEO, Yun Hyeon Yoon, and Ahilleas Papantos, Director of Partnerships, Bayes Esports, talk partnerships, South Korean esports and the roll out of fan engagement solutions to a global audience.  Firstly, Ahilleas, can you tell us a bit about how this partnership with Team Snowball came about?  Ahilleas Papantos: Prior to joining Bayes Esports as the Director of Partnerships, …