Interviews

Area for interviews

Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival

SBC News Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success.  Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …

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Countdown to Cheltenham: The Festival will have its highs and lows says Betway

SBC News Countdown to Cheltenham: The Festival will have its highs and lows says Betway

With the Countdown to Cheltenham well underway, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking with Betway’s Head of Corporate Communications and PR Alan Alger, he revealed that sponsoring the Betway Champion Chase is a key asset for the operator, and suggested that Ballymoy could be worth backing …

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Countdown to Cheltenham: Santini could deliver Henderson Gold Cup win says Coral

SBC News Countdown to Cheltenham: Santini could deliver Henderson Gold Cup win says Coral

With 11 days to go until the racing industry descends on Cheltenham Racecourse, SBC has been getting the run-down from major betting operators on what to look out for at The Festival. We’ve been asking whether we could be seeing a ‘wednesday wipeout’ and what the chances are of Willie Mullins retaining the Gold Cup title. Speaking to Harry Aitkenhead, PR …

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Louise Agran: Spotlight rebrand moves Racing Post beyond its legacy barriers

SBC News Louise Agran: Spotlight rebrand moves Racing Post beyond its legacy barriers

Entering a new decade, Racing Post Group made the decision to rebrand its corporate identity to ‘Spotlight Sports Group’ in a bid to better reflect its enlarged enterprise and new business services. Leading the realignment of five distinct business units into one core brand, SBC spoke to Spotlight Chief Marketing Officer Louise Agran about delivering a key project for all Spotlight stakeholders …

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Gilbert Wong, AGTech: Expanding lottery business in China and beyond

Gilbert Wong, AGTech

In supplying 200 games to over 45 million users so far in 2020, Paytm First Games has become a leading gaming destination in India, headlined by games dedicated to Fantasy cricket, Rummy and Trivia. Paytm First Games is a joint venture (JV) in India between One97 Communications, which offers services including payments to mobile consumers under the Paytm brand, and …

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Neel Davda, Bold360: Delivering the “best of bots” to boost human support

Bold360

Bold360 delivers an artificial intelligence (AI) based digital engagement solution designed to marry the “best of bots” with a company’s existing human support agents.  We spoke to Bold360’s Head of Gaming Accounts Neel Davda about bringing “fast time to value” for customer service, how a propensity for messaging amongst the younger generation is a help to the gaming operators adopting …

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The first year for ad:s – Sportradar’s marketing service built for betting

ad:s

Just over a year ago, Sportradar continued a “natural and necessary evolution” of its global business by rolling out ad:s – a full-service marketing suite for sports betting stakeholders. We caught up with Rainer Geier, Sportradar’s Managing Director of Digital Platforms and Advertising Solutions, to discuss development of the Marketing Cloud, the benefits it brings for operators through the ad:s …

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