Betbazar is fast becoming an ‘industry matchmaker’ finding the right bookmakers for the carefully chosen components of its portfolio. We spoke to the company’s CEO Alex Iaroshenko (pictured) to learn more about its growing role in the market, key contributing suppliers, scouting new opportunities for its global ‘sales house’ and getting involved in the newly regulated Ukrainian market. SBC: Hey …
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Florian Geheeb, Global Director Advertising Sales at Sportradar, explains how programmatic video advertising through its ad:s service – providing access to 60 billion video ad requests each day – can help bookmakers stand out in the crowded sports betting marketplace. He added that global video advertising spend has increased by 35% since 2019, while Sportradar analysis indicates that revenues can …
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Sportsbook growth strategist and risk management expert, Jonathan Smith, founder of Sportsbook Models, tells SBC that this summer’s UEFA Euro 2021 Championship will be no easy ride for bookmakers and why trading teams should power up their betbuilder inventories. ________________________ SBC: Hi Jonathan, thanks for this interview. From your pre-market observations, how have bookmakers been preparing for this tournament? Jonathan …
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When it comes to standing out in a saturated market, standout technologies and constant innovation go hand in hand according to Singular’s newest recruit, Alan Aquilina. Aquilina was recently named as the new Head of the Sports Betting Platform at Singular – a role which will see him take responsibility for both the development of the supplier’s proprietary sports betting …
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Taking a zero-tolerance approach to match fixing and breaches to sports betting integrity is the only way to ensure fairness according to Fonbet. Speaking with SBC News, a spokesperson for Fonbet discussed the challenges associated with different types of gamblers and why the operator has the broadest expertise when it comes to combating match fixing in Russia. SBC: The lazy …
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Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL. Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …
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We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …
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Sound transfer of knowledge, an effective CRM solution and a streamlined team are three elements which Pieter Hall – Head of Customer Support at Delasport – highlighted as being key to ‘raising the bar’ for customer service and monitoring the pulse of B2B customers. Speaking to SBC, Hall reflected on his journey through the gambling industry, explaining how Delasport has …
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The anticipation and longing have probably never been bigger for sports fans than before the postponed Euro 2020 tournament this summer. At Enetpulse, a leading sports data provider, the focus is now on bringing the thrill back for football fans. Kamil Murcko, Enetpulse’s Head of Sales, believes that the rescheduled tournament will generate increased levels of fan engagement – perhaps …
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It might be a ‘new kid on the block’ among more established affiliate tracking platforms for iGaming operators, but Affilka – an offspring of SoftSwiss – has made huge strides since evolving into a platform independent of its parent company in 2019. Anastasia Borovaya (pictured), Affilka Product Owner at SoftSwiss, tells us about the platform’s key features, delivering performance data …
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