Operators must prepare to meet the increased demand for soccer player markets in 2022, as more bettors – driven by trends from the US and advancements in player data, become accustomed to the growing availability of statistics and bet builder products. Reuben Thomas – Commercial Director at Abelson Info – tells us about Player Incident Pricing & Settlement, or PIPs, …
Read More »
The global sports betting industry is entering a period of transition, moving towards a more sports entertainment-focused approach that will encompass a 360-degree view of fan engagement, according to Florian Diederichsen, Chief Technical Officer of OpenBet. Speaking in an interview with SBC, Diederichsen outlined the ways in which entertainment is rapidly becoming the focal point of the user experience, with …
Read More »
The Malta Gaming Authority (MGA) is the ‘ideal platform’ for Pinnacle Solution’s ambitious growth plans as it looks to partner with more sportsbooks in more markets. That was a key message from Pinnacle Solution CEO Paris Smith. Speaking to SBC News, Smith explains how the sportsbook management software provider plans to stand out from the competition in Malta before giving …
Read More »
As bettors demand a more interactive experience, more and more sportsbooks are adding live streaming to their offering – but this doesn’t come without its own set of challenges, nanocosmos CEO Oliver Lietz told SBC. Lietz began by looking at some of the most significant challenges that betting operators face now that the online space is continuing to grow. “The …
Read More »
Artificial intelligence (AI) holds the potential to transform the betting and gaming industry, and will likely take a leading role in data processing and player segmentation in the years to come. Technamin Founder and CEO Suren Khachatryan claims his company will be at the forefront of AI developments and is ready right now to embrace the myriad opportunities it presents. …
Read More »
Affordability checks have become a key topic of discussion in the run-up to the impending Gambling Act review. But while they are still considered to be a relatively new requirement, this does not mean they should be overlooked by gambling companies. Ahead of ICE next week, TruNarrative’s Head of Gaming Adam Doyle (pictured, right) highlights the importance of introducing an …
Read More »
In esports, data is the lifeblood of any good probabilities service. And according to Anton Janér, CTO and Founder at Abios, data is also a key driving force behind a standout bettor experience. Speaking to SBC News, Janér drew attention to the differences between esports and traditional sports, highlighting the importance of data as a particular driver of growth. SBC: …
Read More »
The rapid expansion of the North American sports betting and gaming industry has caught the attention of numerous operators based outside the continent – with a range of factors to consider. Speaking to Martyn Lycka on the latest episode of the Safe Bet Show, Executive Director of the International Gaming Institute Dr Bo Bernhard, examined developments in one of America’s …
Read More »
In this month’s Better Collective Spotlight, Chris David, SVP of Operations & Marketing at Better Collective, talks all things VegasInsider and why the relaunched site will be focusing on users in both the offline and online gambling space. SBC: You recently decided to relaunch VegasInsider. What was the rationale behind this? CD: Due to continued growth of the brand within …
Read More »
Jon Arnold, Chief Executive of Arnold Ash Group and Talent Advisory Partner at SBC Advisory Partners, shares much-needed insight on the clear and present dilemma facing leadership and HR team as they seek to grow and build businesses during a period where talent for hire is in short supply across all mass-market industries. ________________ SBC: Jon thanks for this interview… …
Read More »
SBC News Voice of the Sports Betting Industry