Interviews

Area for interviews

‘Giving customers the courage to try’ – Shape Games’ CCO on industry innovation

SBC News ‘Giving customers the courage to try’ - Shape Games’ CCO on industry innovation

As a raft of innovations roll out across the international betting industry, customer retention remains one of the key challenges that firms aim to solve.  Ahead of this week’s Betting on Sports Europe (BOSE) conference at London’s Twickenham Stadium, Morten Tonnesen, CCO at event sponsor Shape Games, outlined his views on gaming’s business obstacles and how these can be solved.  …

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Alexander Kamenetskyi: understanding the mechanics behind the SOFTSWISS Sportsbook

SBC News Alexander Kamenetskyi: understanding the mechanics behind the SOFTSWISS Sportsbook

Risk management has always been an important part of any sportsbook operation, and with online becoming increasingly prevalent, operators must be able to ensure that they can effectively identify potential risks and fraud. In an interview with SBC News, Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, takes a look at some of the challenges operators face when it comes to …

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Jada Gaming & Symplify: Why culture is ‘not just a buzzword’ in igaming

SBC News Jada Gaming & Symplify: Why culture is ‘not just a buzzword’ in igaming

Although many may simply write-off discussions of ‘company culture’ as just another business cliche, for Jada Gaming and Symplify this couldn’t be any further from the truth.  Towards the end of last year, Symplify acquired AI specialists Jada Gaming for a total of $30 million, and the two firms have subsequently embarked on a product integration.  Discussing this process, Symplify …

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Koun Gaming: a fresh outlook heralds a new era

SBC News Koun Gaming: a fresh outlook heralds a new era

Traditional lottery products can be a great way of engaging with players, but rolling out fresh content that includes new and innovative features can help operators to reach a broader demographic of lottery players. That’s according to Vasilis Neiadas, VP Business Development (ex CEO OPAP Greece), and Konstantinos Ladas, Chief Operations Officer, at Koun Gaming. In an interview with SBC, …

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BtoBet’s Dima Reiderman: Pariplay integration offers sportsbook at the flip of a switch

SBC News BtoBet’s Dima Reiderman: Pariplay integration offers sportsbook at the flip of a switch

Working closely with operators gives BtoBet the necessary ‘ears to the ground’ when it comes to player trends and demands, and ultimately enables the platform provider to develop its offering to the highest possible standard. That was a key message from Dima Reiderman, Chief Operations Officer at BtoBet. Speaking to SBC at the recent ICE London, Reiderman began the interview …

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Orbit by Delasport: Player Account Management that leads the way in a competitive market

SBC News Orbit by Delasport: Player Account Management that leads the way in a competitive market

Having the right Player Account Management (PAM) platform in place is crucial to improving experiences for both operators and their players. However, as customer needs become more demanding and data becomes more granular, today’s PAM solutions need to do more than just the basics.  Delasport CEO Oren Cohen Shwartz introduces us to Orbit: a proprietary PAM that is leading the …

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