Interviews

Round table – SG Digital: The future of sportsbook personalisation

SG Digital

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The sixth round table participant was SG Digital, represented by its VP Sportsbook Product, Nikos Konstakis. SBC: What role does pricing and risk play in the differentiation of a …

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Paul Graham, Mark Jarvis: The FOBT ruling has been tough for independent bookmakers

With the FOBT ruling coming into play earlier this year, the effect upon retail-focused bookmakers has been tough, with some having to close their doors for good. In a chat with Paul Graham from Mark Jarvis Racing, he told SBC that the FOBT ruling has been tough on independent bookmakers, but that he hopes the new partnership with FSB will …

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Round table – BetConstruct: The future of sportsbook personalisation

BetConstruct

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fifth round table participant was BetConstruct, represented by its Group Director of Sportsbook Product, Stuart Baker. SBC: What role does pricing and risk play in the differentiation of …

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Round table – Amelco: The future of sportsbook personalisation

Amelco

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fourth round table participant was Amelco, represented by Trading Director Sam Foulkes. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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Round table – Sporting Group: The future of sportsbook personalisation

Sporting

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The third round table participant was Sporting Group, represented by its CEO Simon Trim. SBC: What role does pricing and risk management have to play in the differentiation of a …

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Round table – FSB: The future of sportsbook personalisation

FSB

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The second round table participant was FSB, who last week struck a new deal with Mark Jarvis Racing, one of the leading independent bookmakers in the UK. The company …

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Round table – SBTech: The future of sportsbook personalisation

SBTech

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …

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Bookies Corner – Tory leadership race faces a reality check

Brexit Britain faces further political drama as The Conservative Party sanctions a leadership race to replace Theresa May as Prime Minister. Preparing for political twists and turns, SBC gets the bookies lowdown on what will be this summer’s most sadistic betting market… _______________________ SBC: What is the mood of the nation telling bookmakers with regards to the Conservative Leadership race. What conclusions …

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Morten Andersen: There is a lot to gain from the NFL’s expansion

The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …

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Gustaf Hoffstedt: BOS – Sweden faces new realities following first stage of re-regulation

Gustaf Hoffstedt, Secretary General of the Swedish Trade Association for Online Gambling (BOS), speaks to SBC on the early challenges and criticisms that a re-regulated Swedish market place has faced. _________________________ SBC: Gustaf, thanks for this interview. Leading BOS, can you detail your impressions on Sweden’s first quarter as a re-regulated online gambling marketplace?  Gustaf Hoffstedt: The re-regulation has been a …

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