At the start of September, Shape Games joined the Kambi group following a €38.5m takeover. And whilst it was said that this deal will help revamp Kambi’s front-end services, it is also expected that Shape Games will support Kambi in delivering high quality technology for global demands. Discussing the acquisition at SBC Summit Barcelona, Shape Games CEO Morten Tonnesen shed …
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‘Horse racing is still the best betting product’ – UK Tote takes on fixed odds dominance
Pool betting is one of the oldest forms of wagering. But in the UK in particular, the traditional pools sector has faced some trouble with staying relevant to a new instant gratification seeking generation. Having assumed stewardship of the Tote in 2019, bringing Betfred’s eight years of ownership to an end, the UK Tote Group has faced some prominent challenges. …
Read More »Kero’s Tomash Devenishek on reimagining the way consumers interact with sports betting products
The white-label in-game micro-betting platform, Kero Gaming, was awarded the top prize at the inaugural SBC Summit Barcelona First Pitch competition that saw six industry start-ups showcase their product to a panel of independent judges. Kero, a company with the vision to disrupt the sports betting experience by offering a mindless sports betting experience to bettors, secured a prize package …
Read More »Sara Rita, AstroPay: navigating market peculiarities and shifting trends for digital payments
When it comes to balancing payments security with the user experience, businesses can face some headaches. However, an in-depth knowledge of market intricacies and user segments can help create a more streamlined process. That’s according to Sara Rita, Chief Commercial Officer at AstroPay. Speaking to SBC, Rita began by reflecting on her experience within the payment sector and the evolution …
Read More »Andrew Grimshaw, FSB: React, new international hubs and the upcoming World Cup
As one of the more mature betting markets, Europe still holds a wealth of opportunities for expansion – something that FSB has been capitalising on. Over the last few months, FSB has expanded its partnership portfolio across a host of markets as well as at home in the UK – all the while, it has also been making significant moves …
Read More »Sergei Efimenko, Atlas-IAC: Sports betting in the nascent steps of its automation journey
Sergei Efimenko, Chief Executive of Atlas-IAC, provides an in-depth breakdown of how automation has disrupted all active components of modern sports betting beyond simple price alignment. Efimenko warns sports betting operators to prepare for the next wave of AI led automated innovations, that will improve the customers experience but complicate industry tech stacks. SBC – Thanks for speaking to SBC, …
Read More »Cordelia Morgan Cooper: Gambling HR faces its generational challenge
The perils and predicaments faced by industry leadership navigating the complex post-pandemic disciplines of HR, recruitment and talent development were a focal point of the SBC Summit Barcelona. “It’s an interesting time that we are living in, and to an extent, I’d say that we are almost all guinea pigs in this new world,” said Cordelia Morgan Cooper, Founder of …
Read More »OSAI: Microbetting and the ‘cultural phenomenon’ of instant gratification
Since the advent of in-play and live wagering, microbetting has emerged as a notable phenomenon – and according to OSAI’s Olly Paulovich, should not be dismissed by operators as ‘another one-day trend’. Following the launch of its QuickBets product for table tennis last month, OSAI’s Head of Marketing explained the microbetting phenomenon to SBC News, and how the firm is …
Read More »Bayes Esports & Pinnacle: moving away from the ‘wild west’ of unofficial esports data
In the second part of a joint interview on the use of official data, Bayes Esports’ Ondrej Silhavy and Pinnacle’s Rohini Sardana focus on creating added value for bettors, explaining why the esports industry must prioritise the creation of standards and neutral data marketplaces. SBC: Rohini, how is Pinnacle using official data from Bayes Esports to build trust with your …
Read More »Gal Ehrlich: a BETER future for esports
BETER CEO Gal Ehrlich recently took part in a highly topical panel discussion at the SBC Summit Barcelona 2022 which was focused on investing in the future of esports. In his speech, he highlighted some of the challenges ahead for this promising gaming vertical. His interesting input into the top-professionals’ dispute urged us to catch up with him to ask …
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