Interviews

Area for interviews

Delivering the ringside feeling – the dynamics of bet365’s BOXXER partnership

bet365 BOXXER

Off the back of the record-breaking collision between Savannah Marshall and Claressa Shields, women’s boxing is showing no signs of slowing down, as Natasha Jonas prepares to headline at the AO Arena against Marie-Eve Dicaire. With promotional outfit BOXXER at the heart of the sport’s recent ascension, SBC News and Insider Sport were joined by bet365 and Rafael Bertoli-Mitchell, Partnerships …

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Armenia: Building an igaming tech sector in the face of conflict

Yerevan, Armenia

Armenia has emerged as a powerhouse of the sportsbook and igaming technology industry in recent years, but the nation has had to achieve this economic success story against a backdrop of an ongoing conflict with neighbouring Azerbaijan. The conflict has largely played out away from the gaze of the Western media, but it has been running since the late 1980s …

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Morten Tonnesen: Shaping success following Kambi takeover

SBC News Morten Tonnesen: Shaping success following Kambi takeover

At the start of September, Shape Games joined the Kambi group following a €38.5m takeover. And whilst it was said that this deal will help revamp Kambi’s front-end services, it is also expected that Shape Games will support Kambi in delivering high quality technology for global demands. Discussing the acquisition at SBC Summit Barcelona, Shape Games CEO Morten Tonnesen shed …

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‘Horse racing is still the best betting product’ – UK Tote takes on fixed odds dominance

UK Tote racing

Pool betting is one of the oldest forms of wagering. But in the UK in particular, the traditional pools sector has faced some trouble with staying relevant to a new instant gratification seeking generation. Having assumed stewardship of the Tote in 2019, bringing Betfred’s eight years of ownership to an end, the UK Tote Group has faced some prominent challenges. …

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Kero’s Tomash Devenishek on reimagining the way consumers interact with sports betting products

Tomash Devenishek, Kero Gaming

The white-label in-game micro-betting platform, Kero Gaming, was awarded the top prize at the inaugural SBC Summit Barcelona First Pitch competition that saw six industry start-ups showcase their product to a panel of independent judges. Kero, a company with the vision to disrupt the sports betting experience by offering a mindless sports betting experience to bettors, secured a prize package …

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Sara Rita, AstroPay: navigating market peculiarities and shifting trends for digital payments

SBC News Sara Rita, AstroPay: navigating market peculiarities and shifting trends for digital payments

When it comes to balancing payments security with the user experience, businesses can face some headaches. However, an in-depth knowledge of market intricacies and user segments can help create a more streamlined process. That’s according to Sara Rita, Chief Commercial Officer at AstroPay. Speaking to SBC, Rita began by reflecting on her experience within the payment sector and the evolution …

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Sergei Efimenko, Atlas-IAC: Sports betting in the nascent steps of its automation journey

automation, atlas-iac

Sergei Efimenko, Chief Executive of Atlas-IAC, provides an in-depth breakdown of how automation has disrupted all active components of modern sports betting beyond simple price alignment. Efimenko warns sports betting operators to prepare for the next wave of AI led automated innovations, that will improve the customers experience but complicate industry tech stacks. SBC – Thanks for speaking to SBC, …

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Cordelia Morgan Cooper: Gambling HR faces its generational challenge

SBC News Cordelia Morgan Cooper: Gambling HR faces its generational challenge

The perils and predicaments faced by industry leadership navigating the complex post-pandemic disciplines of HR, recruitment and talent development were a focal point of the SBC Summit Barcelona.  “It’s an interesting time that we are living in, and to an extent, I’d say that we are almost all guinea pigs in this new world,” said Cordelia Morgan Cooper, Founder of …

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OSAI: Microbetting and the ‘cultural phenomenon’ of instant gratification

microbetting - football market

Since the advent of in-play and live wagering, microbetting has emerged as a notable phenomenon – and according to OSAI’s Olly Paulovich, should not be dismissed by operators as ‘another one-day trend’. Following the launch of its QuickBets product for table tennis last month, OSAI’s Head of Marketing explained the microbetting phenomenon to SBC News, and how the firm is …

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