Interviews

Operators unite for inaugural Responsible Gambling Week Ireland

The Irish gambling industry is coming together to support the launch of the first ever Responsible Gambling Week Ireland. It is the biggest social responsibility campaign that has been held in Ireland. The theme for the campaign is simply, “A great tip – know when to stop” with the aim of starting conversations about what it means to gamble responsibly. …

Read More »

Peter Ivanov – UltraPlay – Exploring the esports ecosystem

Img credit: Valve - esports

Esports is no longer the industry’s best kept secret. The burgeoning industry has shown remarkable growth in recent years as an entertainment product in itself. As a result, the betting landscape has also developed at a remarkable pace. Whereas previously there was few bookmakers who offered markets on esports, it’s now rare to find an operator who doesn’t have any …

Read More »

Perform Group’s John Harlow: “The game is the same, but the fan has changed”

Sports fan - Copyright: tnn103eda / 123RF Stock Photo

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

Read More »

Game, set and Mats: An interview with Pinnacle’s new brand ambassador

Mats Wilander is a multiple Grand Slam winner, former world number one, and one of only two players (along with Rafael Nadal) to have won at least two Grand Slams on all three surfaces. Now retired, the Swede has become the new brand ambassador for online gaming platform Pinnacle. We caught up with him to find out what he intends …

Read More »

Chris Grove – Eilers Research: American outlook 2018

US gambling industry strategist Chris Grove, Managing Director of Eilers Research outlines the US betting landscape in 2018. As New Jersey and US pro-betting advocates fight to repeal PASPA laws, Grove details to SBC readers stakeholder-wide concerns relating to licensed sports betting, which if approved will be implemented within a changing US sports landscape. _____________________ SBC: Hi Chris, great to …

Read More »

Lars Lien – Luckbox… Prepare for a unique player in 2018!

Aiming to launch in 2018, Luckbox (Luckbox.com) is the latest industry incumbent seeking to effectively bridge sports betting and esports dynamics. Luckbox CEO & Founder Lars Lien speaks to SBC on his company’s unique take on esports customer engagements, which it believes will help it deliver the industry’s best esports betting platform. Furthermore, Lien details his firm’s intriguing journey from its …

Read More »

Adam Cole – Football INDEX – The growing appeal of football trading

Football INDEX is the world’s first football stock market, enabling users to buy and sell real money shares in the world’s top footballers. Detailing how the site accumulated 100,000 users across the UK, with a number of single trading days in excess of £1 million, as well as analysing future plans for expansion, Adam Cole, Founder and CEO of Football …

Read More »

The All-in Diversity Project – Providing a benchmark for industry diversity

With the aim of benchmarking diversity, equality and inclusion for the global betting and gaming sector, the All-in Diversity Project has been established as an industry-driven not-for-profit organisation. In the opening year of the initiative, one of its key priorities is to establish the All-Index, which utilises solid business principles and provides a global standard index for measuring diversity within the …

Read More »

Kambi – Leaders’ Insight: Delivering the Edge through Instant Markets

Highlighting industry innovation and effective product development combined with new operational disciplines, Kambi leadership details to SBC, a full product breakdown on delivering its Instant betting markets. Key stakeholders, Max Meltzer, Jonas Jansson and Simon Noy, detail Kambi’s fresh approach to developing instant markets and how this immersive product has tested all corporate dynamics of Kambi’s intricate value chain… ___________________ …

Read More »

Lee-Ann Johnstone: Affiliate Insider… Why all is at stake for affiliate leaders in 2018

Affiliate Insider

Following a disruptive 2017, Lee-Ann Johnstone founder of Affiliate Insider details to SBC readers why 2018 is a make-or-break year for affiliate marketing and its growing set of stakeholders. Working with SBC Global, Johnstone has developed Affiliate Insider a joint-venture seeking to spearhead growth and development within industry affiliate marketing and player acquisition practices. __________________ SBC: Hi Lee-Ann, you have been …

Read More »