Interviews

Morten Andersen: There is a lot to gain from the NFL’s expansion

The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …

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Gustaf Hoffstedt: BOS – Sweden faces new realities following first stage of re-regulation

Gustaf Hoffstedt, Secretary General of the Swedish Trade Association for Online Gambling (BOS), speaks to SBC on the early challenges and criticisms that a re-regulated Swedish market place has faced. _________________________ SBC: Gustaf, thanks for this interview. Leading BOS, can you detail your impressions on Sweden’s first quarter as a re-regulated online gambling marketplace?  Gustaf Hoffstedt: The re-regulation has been a …

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Keith O’Loughlin, SG Digital: Bringing five key modules under the OpenSports umbrella

OpenSports

SG Digital has reorganised its set of sports betting products into five OpenSports modules that can be “mixed and matched” to meet the specific needs of a customer. We spoke to Keith O’Loughlin, SVP of Sportsbook and Platforms at SG Digital, to find out more about the new set up, how it benefits the company’s existing partners, and why it …

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Richard Mifsud, Helio Gaming: The lottery cross-sell opportunity for sports betting operators

Helio

Malta-based lottery provider Helio Gaming is gearing up for another busy period after a hectic first quarter in 2019. SBC caught up with CEO Richard Mifsud (pictured) to see what’s happening in the world of lotteries, and how other operators are getting in on the act. SBC: Can you give us a quick summary of where the world of lotteries is …

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Ross Haselhurst, Bede Gaming: Rising above the noise in fast-growing Spanish market

Bede - Copyright: mironovak / 123RF Stock Photo

Having received full licensing from the Spanish gambling regulator (DGOJ), Bede Gaming kick-started 2019 with a concerted expansion in the country. We caught up with Ross Haselhurst, Commercial Director at Bede Gaming, to discuss why Spain is “well primed” to provide players with a richer gaming experience, positioning Bede as the “safest place to play”, and strengthening its market presence …

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1xBet gets ready to enter the North American market

1xBet

Just three weeks after 1xBet sponsored Betting on Sports America in New Jersey, we caught up with Alex Sommers – the company’s director of affiliate marketing – to discuss entering the US, and why 100 million adult bettors is a good indicator of the country’s potential to house the world’s largest gambling market. SBC: US punters are said to crave a more …

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Eight out of 10 virtual bets in Africa placed through Golden Race

Golden Race

Eight out of 10 bets placed on virtual sports in Africa last year were facilitated by Golden Race, through either the company’s Golden Box or Online platform. That was one of the key messages from the firm’s CEO Martin Wachter as part of an interview at last month’s Betting on Sports America conference in New Jersey. Wachter also spoke about …

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Jack Davison: Genius Sports – Betgenius & Football DataCo partnership benefits all football stakeholders

Last week, Genius Sports subsidiary Betgenius announced its biggest and most important commercial agreement to date, becoming the ‘exclusive live data supplier’ of Football DataCo servicing the global betting industry. Valued as one of the most important data contracts in sport, starting season 2019/2020 Betgenius will supply entire data provisions for the Premier League (EPL), English Football League (EFL) and Scottish Professional Football League …

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Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand

SEO

Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas. The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable …

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Betinvest: Tailoring the iFrame solution for Asian operators

iFrame

Betinvest has taken a leap into the world of esports through its industry-first customisable iFrame solution. Vitalii Humeniuk, the firm’s esports development manager, and Valentyn Kyrylenko, VP of Business Development, spoke to SBC News about the development of its solution and why it is such a good fit for Asian market operators. SBC: Hi Valentyn, can you outline the key …

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