Interviews

Area for interviews

‘Its an investment opportunity’ – Oddin.gg CEO Vlastimil Venclik on US esports prospects

Oddin.gg CEO Vlastimil Venclik

The growth of esports as a betting vertical has clearly not gone unnoticed, but Oddin.gg CEO Vlastimil Venclik believes that the opportunities posed by the sector have not yet been fully grasped by some. Whilst attending the SBC Summit North America last month, Venclik sat down with SBC Media to discuss Oddin.gg’s business, particularly its esims, but also provide some …

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Don’t go global, go local: McBookie waving the flag for ‘regional’ bookmaking

Don’t go global, go local: McBookie waving the flag for ‘regional’ bookmaking

The term ‘UK market’ is bandied about a lot in business conversations. This can make it somewhat easy to forget that the country and its markets are spread across four nations – England, Wales, Northern Ireland, and last but by no means least, Scotland. For some businesses, taking a ‘regional’ approach has proven to be a huge success, as Paul …

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Abios’ Peter Torsson: what it takes to build a same-game parlay in CS:GO

Abios’ Peter Torsson: what it takes to build a same-game parlay in CS:GO

The end of Counter-Strike Global Offensive, one of the largest esports titles in betting, is near. In the summer of 2023, CS:GO will become Counter-Strike 2, altering several key game mechanics. Abios’ Engineering Manager Peter Torsson, who has extensive experience within the esports industry, aims to shed some light on what we might expect from CS2. He also covers the …

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‘The softer side of gambling’ – Lebby Eyres on White Paper lottery judgements

‘The softer side of gambling’ - Lebby Eyres on White Paper lottery judgements

At first glance, the proposals made in the Gambling Act review paid little attention to the lottery sector, focusing more heavily on betting and casinos. This is something which Lebby Eyres believes is due to the lottery space being ‘on the softer side of gambling’. Regardless, The Health Lottery CEO stressed that lotteries, like other betting and gaming stakeholders, must …

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Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production

SBC News Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production

Content production is a fundamental part of any marketing strategy – for igaming operators, you need to have the right messaging to ensure that your audience is engaged with your products. This is where Clever Advertising comes in.  With a stronghold in both Europe and Latin America, Clever Advertising has become synonymous with scaling igaming operators’ reach to new heights …

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PA Betting Services: how to stand out in a competitive marketplace

pa betting services content marketing

Content marketing is fast becoming a vital component in the drive to make your brand stand out in the marketplace according to Richard Duncan, Head of Business Development and Strategic Partnerships, PA Betting Services. But crucially, there are some challenges to address if you want to strike the correct balance.  SportsHandle has reported the cost of acquiring customers has been …

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