Africa has been a region that many gaming companies have been keeping a close eye on. For TVBET, this continent is brimming with opportunities for further expansion – even more so as mobile usage continues to grow. Emily Asava – Sales and Business Development Manager, Africa at TVBET – sat down with SBC News to discuss player trends across African …
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David Yatom: our Greek licence will take Soft2Bet “to new heights”
The Greek market has long been one to watch, with many sports betting and casino companies expanding their footprint into this region as of late. Soft2Bet has been no exception. Entering the market in May, Soft2Bet is already making its mark on the Greek sports betting and casino market – with plans already in place to take its partners’ gaming …
Read More »Better Collective: high ambitions backed by a visionary strategy
Better Collective’s Capital Markets Day offered a rare opportunity for industry observers and partners to gain a glimpse into the firm’s thoughts and ambitions. Jesper Søgaard was in fine form as he outlined his vision of the past, present and future. 2023 has so far been a flyer of a year for digital sports media group Better Collective. The firm …
Read More »Andreas Koeberl: bringing Twain Sport to Brazil was a logical step for us
The Brazil market has been the one to watch over the last few years. With a sports-centric population and an inherent love for football, it comes as no surprise to hear that Twain Sport has big plans in place to deliver its hybrid sports products to bettors across the country. Andreas Koeberl, CEO of BetGames, sat down with SBC to …
Read More »‘Its an investment opportunity’ – Oddin.gg CEO Vlastimil Venclik on US esports prospects
The growth of esports as a betting vertical has clearly not gone unnoticed, but Oddin.gg CEO Vlastimil Venclik believes that the opportunities posed by the sector have not yet been fully grasped by some. Whilst attending the SBC Summit North America last month, Venclik sat down with SBC Media to discuss Oddin.gg’s business, particularly its esims, but also provide some …
Read More »Don’t go global, go local: McBookie waving the flag for ‘regional’ bookmaking
The term ‘UK market’ is bandied about a lot in business conversations. This can make it somewhat easy to forget that the country and its markets are spread across four nations – England, Wales, Northern Ireland, and last but by no means least, Scotland. For some businesses, taking a ‘regional’ approach has proven to be a huge success, as Paul …
Read More »Abios’ Peter Torsson: what it takes to build a same-game parlay in CS:GO
The end of Counter-Strike Global Offensive, one of the largest esports titles in betting, is near. In the summer of 2023, CS:GO will become Counter-Strike 2, altering several key game mechanics. Abios’ Engineering Manager Peter Torsson, who has extensive experience within the esports industry, aims to shed some light on what we might expect from CS2. He also covers the …
Read More »‘The softer side of gambling’ – Lebby Eyres on White Paper lottery judgements
At first glance, the proposals made in the Gambling Act review paid little attention to the lottery sector, focusing more heavily on betting and casinos. This is something which Lebby Eyres believes is due to the lottery space being ‘on the softer side of gambling’. Regardless, The Health Lottery CEO stressed that lotteries, like other betting and gaming stakeholders, must …
Read More »Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production
Content production is a fundamental part of any marketing strategy – for igaming operators, you need to have the right messaging to ensure that your audience is engaged with your products. This is where Clever Advertising comes in. With a stronghold in both Europe and Latin America, Clever Advertising has become synonymous with scaling igaming operators’ reach to new heights …
Read More »PA Betting Services: how to stand out in a competitive marketplace
Content marketing is fast becoming a vital component in the drive to make your brand stand out in the marketplace according to Richard Duncan, Head of Business Development and Strategic Partnerships, PA Betting Services. But crucially, there are some challenges to address if you want to strike the correct balance. SportsHandle has reported the cost of acquiring customers has been …
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