Interviews

Andrii Nekrutov, Chief Integrity Officer at BETER, discusses integrity best practices in sports and esports, with a focus on BETER’s in-house events such as its Setka Cup and ESportsBattle content streams. Drawing on his extensive experience at INTERPOL as well as various security positions, Nekrutov outlines how important it is to bake integrity into every part of your organisation. SBC: …

SBC sits down with Jenny Riley from 2mee to learn more about how sportsbook operators can use the latest marketing technologies to drive acquisition around major events such as this week’s Royal Ascot… Online sportsbook operators will be looking to this week’s Royal Ascot to drive new customer acquisition at scale. As with all of the major racing – and …

Traditionally a state-operated area of pan-European gambling, the lottery sector has seen an influx of private companies taking over national lottery contracts and the good causes funding responsibilities that come with them. For Romana Girandon, newly elected President of the European Lotteries (EL) and CEO of Loterija Slovenije, sustainability and ethical standards should be the focal point for any business …

The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …

In a major development for both Digitain and Simon Westbury, the Aremia-based betting and gaming tech firm announced earlier this year that its long-serving Chief Business Officer would be assuming duties as CEO of Sport Generate. Reflecting on his first few months in the position with SBC Media, Westbury described adjusting to his new responsibilities as a  ‘whirlwind’, but observed …

Oded Amir, Delasport’s recently-appointed VP of Product, joins the firm with over 15 years of experience, mainly working in product positions with the likes of SBTech and DraftKings. Here he shares his vision and strategic direction for Delasport’s products and how they will align with customer needs, business growth, and the firm’s overall technology roadmap. You’ve recently joined Delasport, with …

Igaming and sports betting software solutions specialist WeAreGame has already enjoyed a busy and fruitful 2023, with half of the year still to go and more developments in the pipeline. The firm’s CEO, Tim Scoffham, talks to SBC about its overall offer and the qualities that help it stand out in the market For those of our audience unfamiliar with …

Clever Advertising has already established itself as a global leader in the media buying space. But one country that has found itself high on Clever Advertising’s agenda for 2023 is the regulated Canadian market. Ahead of this week’s Canadian Gaming Summit, Chief Media Officer Silvia Almeida tells us about Clever Advertising’s presence in Ontario and the importance of geolocation when …

Luis de Prat, Regional Head of Sales at igaming and sportsbook platform solutions provider GiG, shares some insights around the importance of having a partner in Latin America with extensive experience in regulated markets. Regulation, he advised, is a complex process that requires timely coordination in order to meet regulatory requirements.  Given the vast size and potential of the developing …