Interviews

Utilising the Ryder Cup to drive golf betting

As a betting product, golf has grown exponentially in recent times and with the Ryder Cup nearing, there is no better time for betting operators to maximise the drive of the sport. Ahead of the eagerly anticipated start of the tournament, SBC spoke to Mike Murphy from OnlineBettingSites.com about how affiliates and sportsbook operators can work together to take advantage …

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Better Collective Spotlight – bettingexpertLIVE – The ultimate second screen experience for in-play consumers

bettingexpertLIVE

In the third instalment of SBC’s Better Collective Spotlight series, we spoke to Philip Trampe, PR Team Lead for Better Collective, to get the inside line on bettingexpertLIVE. Trampe was on hand to tell us more about the site designed to showcase what the world is betting on in-play, including how punters can create tipster lists to shadow the top …

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Triggy’s Björn Nilsson – “Localisation is nothing, personalisation is everything”

Swish - Copyright: yuran-78 / 123RF Stock Photo

In a global environment where instant is everything, many organisations on a global basis are striving to gain a march on the competition with the latest innovation or tool etc, with ‘personalisation’ becoming an increasingly utilised buzzword. One such example is Triggy, who after struggling with outsourced development of its TriggySport app, brought it in-house, re-worked and subsequently rolled-out very recently. …

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Competing with the key players in the online casino space

Emerging as a new online casino comes with a variety of challenges, not least of which is competing in a space filled with operators that have a headstart when it comes striving to stand out. Thomas Jones, founder of new online casino brand PlayUK.com, spoke to SBC about some of the challenges that are faced when competing with established brands …

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Conall McSorley – gbet – Dispelling the ‘devil you know’ mentality amongst dissatisfied operators

gbet

Conall McSorley, Business Development Director at gbet, talks to SBC News about rebranding from GBE Technologies, the challenge to allay migration concerns amongst sportsbook operators and how gbet aims to build on its successful partnership with NYRA in the US market. SBC: Can you give the readers on SBC News a brief rundown of the gbet business? CM: Most of …

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ECOMMPAY: Solving operator pain points with innovative payment solutions

Payment solutions

As planning for Betting on Sports 2018 enters the final furlong, we sat down with ECOMMPAY Head of UK/Western Europe Paul Marcantonio, who made an impassioned plea for customisable payment solutions, targeted proprietary technologies, and an individual approach to client requirements. SBC: To begin, could you please describe your company in a few words? PM: To briefly summarise, ECOMMPAY is …

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OtherLevels lauds “great opportunity” ahead of #BOSWEEK

In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …

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VSODDS.BET: Appealing to a more considered sportsbook user

With the unveiling of its new sportsbook, VSODDS.BET has underlined its ambition to place a greater focus on betting traders, offering only pre-match, fixed odds to players in core markets around the world. The company’s founder, Dalius Dabashinskas detailed to SBC the strategy for putting these ambitious plans in place by appealing to a more considered sportsbook bettor. SBC: Could …

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“Last Untapped Market”: Will India reach its betting potential?

India - Copyright: corund / 123RF Stock Photo

With a population of 1.3 billion and a GDP of $2.4 trillion (dwarfing that of Brazil, Canada and Russia amongst others), describing India as an ‘emerging market’ is something of an understatement. As things stand, gambling in the vast South Asian nation is heavily restricted, other than selective categories such as lotteries and horse racing. The model is similar to …

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Leigh Herdman – Algosport – Riding the wave of innovation in sports betting

Algosport

Algosport only launched in 2017 but has already entered the UK and Europe, with ambitious and advanced plans for global expansion in the new year. Leigh Herdman, founder and CEO, spoke to SBC News about the rise of his company, which offers bookmakers new bet types based around same game multiples and remains focused on next generation betting products. SBC: …

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