Interviews

The World Cup’s Finest with Redzonesports’ Anthony Gray

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today Anthony Gray, Head of Football at Redzonesports.bet, tells us about priding his own abilities on Walter Zenga and a duo of …

Read More »

The World Cup’s Finest with Sportdec CEO Bruce Bale

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Read on to hear Sportdec CEO Bruce Bale discuss a nearly moment for England, a duo of 1994 kit highlights and what …

Read More »

SB Betting Software – Building a global presence to maximise World Cup impact

62166282 - borisov - belarus, september 2016 : france national football team in match of world cup qual. uefa group a. between belarus and france at the borisov-arena on september 6, 2016 in borisov.

Amidst a plethora of exciting and engaging football storylines, the FIFA World Cup in Russia is ready to provide an unrivalled opportunity for global betting operators. Claus Rasmussen, CEO for leading platform provider SB Betting Software, explained his company’s focus on developing a robust bonus and loyalty system, and why allowing clients such as Europebet and forBET to combine multiple …

Read More »

10Bet’s Oshri Kostiner: Making the Most of Every World Cup Match

10Bet’s Create Your Bet and Pulse Bet features are creating greater synergy between pre-event and in-play betting, explains Oshri Kostiner, chief marketing officer at the fast-growing UK and international operator. With 64 games in just 31 days, up to four matches a day and unrivalled media focus, the World Cup is unequivocally the biggest betting event on the planet, and …

Read More »

Morten Hauge, Aspire Global – Enriching the sportsbook experience with Robotip

With sportsbook operators constantly looking to expand their offering, Aspire Global has unveiled its new Robotip feature, a bot that enriches the betting experience and advises punters on in-play opportunities. SBC interviewed Aspire Global’s head of Sport Morten Hauge, who detailed how Robotip can help enhance the in-play experience for players during the World Cup, as well as how the …

Read More »

Why the time is right for a North American World Cup

Whilst the footballing world is heavily focused on Russia 2018, in less than one week FIFA will congregate on Moscow to announce the destination of the 2026 World Cup. Football’s governing body will decide whether the joint bid by the USA, Mexico and Canada is successful or whether the tournament is heading to the North African region of Morocco for …

Read More »

Luiz Gustavo Zonca: Sportradar AG: Insiders Take… Colombia’s Open Opportunity

The opening of the US sports betting market is dominating the industry’s current context and agenda. However, all betting stakeholders should keep a close eye on Colombia’s liberalised and revamped betting marketplace.  Gaining an insiders take, SBC speaks to Luiz Gustavo Zonca, Managing Director of LATAM Sportradar AG on Colombia’s initial progress, and how its agenda could impact and influence …

Read More »

SBC Bookies Corner: Why Love Island will tear us apart….again!

This summer’s most important betting market is about to commence… Russia 2018 – No Chance! ITV2’s new season of Love Island will begin on Monday 4 June, with the reality show expecting to dominate all UK entertainment and social media coverage! SBC Bookies’ Corner gets the full lowdown on pricing and predicting Love Island 2018… _____________ SBC: Is it harder …

Read More »

Mike Rowland: Sporting Index to spread excitement at Russia 2018

SBC speaks to Mike Rowland, Head of Marketing at Sporting Index, the market’s leading spread betting operator, on why World Cup Russia 2018 is the perfect vehicle for Sporting Index to display its market and product strengths.  ____________________ SBC: Why does Russia 2018 represent a significant opportunity for a spread betting operator such as SportingIndex? Mike Rowland: The World Cup is …

Read More »

Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

Read More »