Interviews

Area for interviews

Extending the reach: Why finding the right platform provider is key

Extending the reach: Why finding the right platform provider is key

For iGaming industry suppliers, choosing the right platform partners is key to ensuring your content reaches the widest range of different operators, explained Ivan Piorischin, Product owner at Soft2Bet. But with so many platforms to choose from now, how can companies ensure that they pick the right one? According to Piorischin, working with B2B providers can provide a ‘cost effective’ …

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Isabelle Falque-Pierrotin: Market sustainability is ANJ’s first unified goal

In 2021, industry eyes have shifted to French market developments, where top legal scholar Isabelle Falque-Pierrotin serves as the first leader of new regulatory agency L’Autorité Nationale des Jeux (ANJ). Speaking exclusively to SBC, Falque-Pierrotin shares ANJ’s objectives to develop a ‘unified era’ for French gambling by modernising its laws whilst balancing enterprise needs with social responsibility duties… Can the ANJ deliver …

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WATCH: ‘FSB Meets…’ Rasmus Sojmark and his vision for SBC

WATCH: 'FSB Meets...' Rasmus Sojmark's vision for SBC

Following the inaugural “FSB Meets…” with Mark Blandford late last year, the series continues with Chris Graham – Head of Marketing at FSB – speaking to SBC’s very own CEO & Founder, Rasmus Sojmark. In a fascinating discussion, Sojmark looks back at his Danish roots, reveals his inspiration for setting up SBC and touches on the proudest moments in his …

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Alex Kornilov, Betegy: The future of marketing is automated

Betegy

Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …

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George Shamugia: A holistic value chain is the way forward for sports betting operations

George Shamugia: A holistic value chain is the way forward for sports betting operations

With the pandemic continuing to disrupt the retail betting sector across the world, the possibility of things returning to ‘normal’ in 2021 might still appear to be a distant hope. But according to George Shamugia (pictured below), CEO of Singular, this presents new opportunities for operators to make the shift towards online betting. Speaking to SBC, Shamugia looks at why, …

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Horses for courses: Should operators pick their platform provider on a case-by-case basis?

platform

In the early days of iGaming, a handful of platform providers held sway, dominating the market and limiting the choice of operators. However, a new breed of supplier has now emerged and is offering valid alternatives, particularly in emerging markets.  With that in mind, as regulation is passed for more of these new markets around the world, are operators still …

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Angel Calderón, SIS: Tapping into the LatAm racing heritage

racing

Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …

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Microgame: Capitalising on the ‘step change’ for Italy’s betting market

Microgame: Capitalising on the 'step change' for Italy's betting market

The pandemic has brought about a ‘step change’ in the development of the Italian betting market, said Microgame CEO Marco Castaldo (pictured, left), who believes that operators are now beginning to realise the online growth potential. Speaking ahead of next week’s SBC Digital Italy, he explained why those operators who can differentiate the overall user experience by specific player segments …

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Henrik Tjärnström: ‘No sleep till Kindred hits 0% harm’ 

Kindred Group’s pledge to incorporate ‘transparent safer gambling metrics’ as part of its financial reporting duty has been deemed a ‘leadership milestone’ by company chief executive Henrik Tjärnström. This week, Kindred became the first listed operator to publicly disclose information on its share of corporate revenues generated from ‘high-risk customers’, alongside further data tracking its group-wide safer gambling efficiencies. Tjärnström …

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Coordinators or curators? Why choosing the right partner(s) is key to iGaming success

Fast Track

A business should never focus on anything unless they believe they can do it better than everyone else, said Simon Lidzén (pictured), CEO for iGaming engagement platform provider Fast Track. We spoke to him about working with the right third party solutions to meet different business needs, how automation can make iGaming operators less vulnerable to financial penalties and why …

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