Interviews

Darko Gacov, Singular: Using technological innovation to secure market advantage

Operators are continuing to find new ways to both keep up with and adapt to a rapidly changing technology landscape, explained Darko Gacov, Founding Partner at Singular Group. But one of the main challenges for suppliers at the minute is developing encaptivating features which give them the edge over others. SBC: In recent years there has been a big focus placed upon …

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Trustly’s Nicholas Tucker: Fast payments, fast answers and fast Pay N Play pick up

Fast

Fresh from completing a research study into ‘The Power of Fast Payments’ that yielded such an eye-catching set of takeaways for the industry, we went back to Trustly to delve deeper into the data that really matters for gambling operators. We’ve taken an educated guess that those interested in fast payments may also be here looking for fast answers. So, …

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Bojan Sovilj: Why CloudWalker is not just a ‘Big Data’ company

CloudWalker is a data science specialist with 15 years of experience in scaling analytics systems for the gambling industry. However, CEO Bojan Sovilj is keen to distance itself from the ‘Big Data’ tag, focusing instead on its work across all aspects of data technologies, many of which you can see for yourself at next week’s Betting on Sports conference.  SBC: …

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Pini Yakuel: Optimove – Betting Industry’s altered marketing agenda requires a real-time rethink

Expanding its ‘Marketing Hub’ provisions, Optimove a leading supplier of customer retention and campaign optimisation tools for mass-market enterprises, announced a raft of real-time functions customised for betting marketing teams.   Detailing initiatives to SBC audiences, Optimove CEO Pini Yakuel underlines the importance of betting operators building-up their real-time capacities, as marketing leadership can no longer think statically on customer engagement, facing …

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Christer Fahlstedt: Paf – True responsibility is a test of all industry values

Leading Åland Island-based operator Paf, Chief Executive Christer Fahlstedt has implemented betting’s most transparent social responsibility mandate questioning standard practices that have governed incumbents operations to date.  Paf’s leadership directive hit news headlines home and abroad, however, Fahlstedt tells SBC that facing the industry’s most urgent agenda, his executive team has simply accepted its responsibility challenge head-on… ______________ SBC: Christer thanks …

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Jeremy Taylor on Genting’s industry-leading approach to safer gambling

Jeremy Taylor, the Managing Director of Genting’s interactive division, tells SBC about the company’s approach to safer gambling, how it became the first operator to achieve GamCare’s Safer Gambling Standard – Advanced Level 3, and why the industry should work together on the issue. Genting will also be sharing insights on its commitment to creating a safe environment for players …

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Valentyn Kyrylenko: Nigeria passes key criteria test for Betinvest

Nigeria

Having passed the five criteria against which it assesses new target markets, Betinvest is ready to make its move in Nigeria – by far Africa’s most populous country. However, while upwards of $5 million is spent on sports betting each day, the market is still under-prepared on the online side – only 46 per cent are mobile internet users despite recent …

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Jo Dennis: Random Colour Animal – Industry requires a big & brave brand rethink

Following years of executing uniformed marketing strategies, can industry incumbents develop meaningful brand propositions, engaging customers, whilst tackling betting’s wider responsibility agenda? Jo Dennis is the Managing Director of Random Colour Animal (RCA), a ‘brand-first’ industry marketing agency. She tells SBC audiences that in 2019 and beyond, the sector’s winners will be those that treat brand development as the lead …

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Iryna Kurochkina: Digital Choo – Unconventional wisdom is needed to clear industry media hurdles

Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI.  Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …

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888 Holdings’ Guy Cohen on purchases, PASPA and poker

888

Guy Cohen, SVP, Head of B2C at 888 Holdings, discuss his company’s BetBright deal, operating in the newly regulated US sports betting market, and making plans to restore poker to its former glory. SBC: You have been on an acquisition spree lately. Can you explain the philosophy behind this, particularly regarding your BetBright purchase? GC: Sport was the missing link …

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