Interviews

Brandon Walker: How Amelco is using technology to tap into new markets

Sports betting systems provider Amelco  boosted its Asian market presence earlier this month after securing a football trading partnership with the legacy operator Hong Kong Jockey Club (HKJC). Brandon Walker, Head of USA at Amelco, spoke to SBC about how the partnership has put them ‘on the map’, what opportunities  could arise as the Asian market matures, whilst also highlighting the …

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Paul Buck, EPIC: US stakeholders require a vital catch-up on gambling risks

This March, gambling harm prevention agency EPIC Risk Management announced its most ambitious initiative to date by partnering with GVC Holdings to launch gambling harm educations programmes. Paul Buck, CEO of EPIC Risk Management, is leading the directive supported by GVC’s ‘US Foundation’. SBC spoke to him about transferring gambling harm learnings to the US’ fragmented health and civic networks. …

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Smita Saxena: Stanza – Making time count in the age of constant disruption

Betting enters a new decade, in which its product propositions and engagement capacities will be yet again tested by changing consumer demands. Facing disruptions, SBC spoke to Smita Saxena Founder and CEO of Stanza, a fast-growth Silicon Valley enterprise seeking to revolutionise all dynamics related to user scheduling and time-keeping.  Stanza has proven its engagement dynamics for US sports leagues …

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Countdown to Cheltenham: Star Sports on why they ‘do not bet on an opinion’

The Countdown to Cheltenham is almost over, and with only a few hours until the prestigious Jumps event gets underway, jockeys are already saddling up for The Sky Bet Supreme Novices’ Hurdle Race. We spoke with Ben Keith, Founder of Star Sports, and Head of PR Luke Tarr to discuss how they are getting ready for the event both on and …

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Jordan Levin, Scientific Games: The right time to ramp up Golden Nugget relationship

Golden Nugget

Two weeks ago, we learned that Scientific Games (SG) had extended a long-standing gaming partnership with Golden Nugget to deliver sports betting through OpenSports. The deployment of OpenSports will start with mobile sports betting in New Jersey (NJ) with additional states included pending regulation. There is also an option to roll out the product in retail locations across multiple states. …

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Countdown to Cheltenham: Ladbrokes on why The Festival is ‘a huge battleground’ for betting promotions

With only one more day to go until Jump racing’s biggest event of the year, SBC has continued the Countdown to Cheltenham by quizzing Nicola McGeady, Head of PR at Ladbrokes. She outlined the top runners and riders to keep a close eye on, and explained why punters can expect an even bigger range of competing promotional offers. SBC: Three …

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Countdown to Cheltenham: William Hill believes ‘in traditional ante post betting in the lead up to the Festival’

With only two days left in the Countdown to Cheltenham, SBC has been speaking with the betting industry’s major operators on what to expect from the event. We spoke with Rupert Adams, International PR Manager at William Hill, who explained that the operator believes in ‘traditional ante post betting’ in the run up to the Festival, as it allows for …

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Countdown to Cheltenham: Geoff Banks labels ‘Wednesday wipeout’ as a figment of the imagination

With only three days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Geoff Banks of Geoff Banks Sports, we found out why he thinks the possibility of a Wednesday wipeout is a ‘figment of the imagination’, and why request-a-bets might not …

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Countdown to Cheltenham: Wednesday racecard ‘not a worry at the moment’ says BoyleSports

With only a few days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Leon Blanche, Head of Communications at BoyleSports, he explained why the Irish bookmaker has held off ‘on going Non Runner No Bet’, and how promotional offers are helping …

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Countdown to Cheltenham: Racing Post discusses getting ‘festival ready’

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has ramped up its pre-Festival campaign. Speaking to Head of Betting at Racing Post, Brian Morris, he told SBC how they’re getting Festival-ready, which runners and riders are worth keeping an eye on, and whether he thinks Al Boum Photo could retain his Gold …

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