Interviews

Adam Cole – Football INDEX – The growing appeal of football trading

Football INDEX is the world’s first football stock market, enabling users to buy and sell real money shares in the world’s top footballers. Detailing how the site accumulated 100,000 users across the UK, with a number of single trading days in excess of £1 million, as well as analysing future plans for expansion, Adam Cole, Founder and CEO of Football …

Read More »

The All-in Diversity Project – Providing a benchmark for industry diversity

With the aim of benchmarking diversity, equality and inclusion for the global betting and gaming sector, the All-in Diversity Project has been established as an industry-driven not-for-profit organisation. In the opening year of the initiative, one of its key priorities is to establish the All-Index, which utilises solid business principles and provides a global standard index for measuring diversity within the …

Read More »

Kambi – Leaders’ Insight: Delivering the Edge through Instant Markets

Highlighting industry innovation and effective product development combined with new operational disciplines, Kambi leadership details to SBC, a full product breakdown on delivering its Instant betting markets. Key stakeholders, Max Meltzer, Jonas Jansson and Simon Noy, detail Kambi’s fresh approach to developing instant markets and how this immersive product has tested all corporate dynamics of Kambi’s intricate value chain… ___________________ …

Read More »

Lee-Ann Johnstone: Affiliate Insider… Why all is at stake for affiliate leaders in 2018

Affiliate Insider

Following a disruptive 2017, Lee-Ann Johnstone founder of Affiliate Insider details to SBC readers why 2018 is a make-or-break year for affiliate marketing and its growing set of stakeholders. Working with SBC Global, Johnstone has developed Affiliate Insider a joint-venture seeking to spearhead growth and development within industry affiliate marketing and player acquisition practices. __________________ SBC: Hi Lee-Ann, you have been …

Read More »

Bill Healey – LetBet – Preparing for a new future

Copyright: Elnur / 123RF Stock Photo

Blockchain-based online gambling platform LetBet is the latest company to tap into the hype surrounding cryptocurrency, as it takes the first steps to unveil its own digital currency, entitled LBT. The new currency has been touted as a solution to the delayed payout systems of traditional gambling sites, as well as a way to remove the third party element, and …

Read More »

Betting.net: Expanding to satisfy the desires of the punter

62166282 - borisov - belarus, september 2016 : france national football team in match of world cup qual. uefa group a. between belarus and france at the borisov-arena on september 6, 2016 in borisov.

The expansion of sportsbooks has meant that the offering provided by tipster and affiliate sites has also widened and become more informative with a greater emphasis on detail and  statistical data. Menghan Fu, Betting.net’s Operations Manager spoke to SBC about how supplying a wide range of content to advise the punter is something that has always been a foremost priority …

Read More »

Jaap Kalma: SBC Sponsorship Forum – Why Football Sponsorship can make a positive difference in 2018

Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …

Read More »

LSports – Elevating sports data with the launch of the ‘new generation product’

Increased levels of data within the consumption of sports have not only opened the door for an evolution in sports betting, but have also dramatically expanded the needs of sportsbook operators. For many suppliers, keeping up with the fast paced elevation of operator desires has proved challenging, but for LSports, aiming to supply accurate and innovative sports related data products …

Read More »

Simon Trim: Sporting Group – Delivering on new risk dynamics

Simon Trim CEO of Sporting Group gives an in-depth product breakdown of Sporting Solutions new Risk Management Services (RMS). A key product launch for 2018, Trim details to SBC readers Sporting Solutions fresh approach to industry risk management dynamics, seeking to develop operationally smart functions for all stakeholders… _______________ SBC: Simon, thanks for the interview. Why is Risk Management Services …

Read More »

At The Races – Innovative ways of utilising data in racing

acceptphoto / 123RF Stock Photo

As the consumption of sports betting in the UK continues to develop, racing has retained its status as a stalwart amongst the nation’s most cherished betting events. Nonetheless, in 2018 the importance of the continued evolution of racing can’t be understated, SBC spoke to the Commercial Manager at broadcaster At The Races, Joe Andrews about why the future remains positive for racing …

Read More »