Interviews

Area for interviews

Richard Kidd, Bayes Esports: Developing the next generation of audience engagement

Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities.  Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …

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Marcos Oliveira: How Clever Advertising is capitalising on Latin American growth opportunities

Having entered the Latin American market seven years ago, Clever Advertising has identified numerous areas for growth. But according to Marcos Oliveira, Chief Commercial Officer, there is “still work to be done and areas to be explored” across the region. Ahead of this week’s SBC Summit Latinoamérica, Oliveira explains how Clever Advertising navigates the differences between Latin American and European …

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Martin Lycka: Brazil is the crown jewel for Latin American industry

SBC Summit Latinoamerica

Martin Lycka, Entain’s SVP for American Regulatory Affairs and Responsible Gambling, is set to be part of the high-level speaker line-up for this month’s SBC Summit Latinoamérica conference and trade show in Miami. Ahead of the event, he talked to SBC Noticias about Entain’s operations in Latin America and the importance to international operators of local partnerships when entering newly-regulated …

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Pinnacle Solution: Establishing a standalone esports betting destination

The Esports Hub, developed by Pinnacle Solution, will enable operators to engage with esports fans on a new level by creating a standalone esports betting destination. Designed as an extension of Pinnacle Solution’s existing esports trading product, the Esports Hub encapsulates the company’s market-leading esports content in one place – something Pinnacle CEO Paris Smith hopes will promote esports betting …

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Peter-Paul de Goeij: ‘Advertising is crucial’ for operators interested in Dutch market

Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, on the latest episode of …

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Visan Khaniev: Why the quick Alpha Affiliates scale-up is a consequence of sustainable growth

Alpha Affiliates

Alpha Affiliates is scaling up on a rapid level having passed the 1 million active players mark last year. The company, launched in 2012, continues to expand its presence in the affiliate market, now collaborating with 10,000+ partners all over the world. We spoke to COO Visan Khaniev about all things affiliate marketing, including expansion plans, the tightening of regulations, …

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Ruslan Bangert, PokerMatch International: Combining unshakeable traditions with innovations

Integrating new and exciting technologies can be fundamental to attract younger, more ‘tech savvy’ bettors to your poker room. However this risks ostracising the older, more ‘traditional’ bettor. The key to meeting the needs of both demographics, according to PokerMatch International CEO Ruslan Bangert, is to blend unshakeable traditions with technical innovations.  SBC: Millennials and Generation Z bettors have become …

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Clever Advertising: The ‘lean’ buying method to maximise CIS opportunity

CIS

Our job is to actively listen to the market and act on it, said Marcos Oliveira, CCO at Clever Advertising – a ‘lean’ performance media agency with a balanced business model helping sportsbook and casino operators to identify the best affiliate sites to maximise their media investment, including for emerging markets across the CIS region. SBC: First of all, can …

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Oren Cohen Shwartz: Betting on player experience to bring a higher margin

Oren Cohen Shwartz: Betting on player experience to bring a higher margin

Delasport is on a fast track to achieving a global leader position within the betting and casino markets as it plans to make the brand name synonymous with the need for stand-out sports betting solutions. Speaking to SBC News, Delasport’s newly appointed CEO Oren Cohen Shwartz discussed Delasport’s role within the global betting ecosystem, the vision for the company and …

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Raj Sanjanwala selected as new COO for BetMakers’ Global Tote division

Global Tote, a division of BetMakers Technology Group, recently announced the appointment of Rajen “Raj” Sanjanwala to the role of Chief Operating Officer.  Praised as an experienced technology professional with extensive experience in the international pari-mutuel wagering industry, Sanjanwala previously served as the Head of Tote Development for Sportech Racing and Digital, and most recently as Chief Technology Officer for …

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