Interviews

Alik Harutyunyan, BetConstruct: Sharing large bet risk across the BetCloud network

BetCloud

Industry software provider BetConstruct has addressed one of the biggest challenges for a sportsbook – accepting “unlimited” bets without risk – through the development of its BetCloud solution. Based on a “principle of synergy” for BetConstruct’s growing stable of operators, BetCloud is part of a global network in which each of these operators can share risks with each other. We …

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Boyan & Tzvetomir Naydenov, efbet: For the love of sports

efbet

Close-knit brothers Boyan and Tzvetomir Naydenov founded the efbet sportsbook back in 2006 alongside their father Stefan. We sat down with both of them to discuss how a ‘love of sports’ has driven the development of the family-owned business ever since. Keep reading to find out how the efbet launch came about, why it quickly became apparent that online betting …

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Jack Rose, Receptional: Tackling the Google test for sportsbook operators

Google Ads

Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge.  SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

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Matt Stephenson – The ‘fresh’ Betgenius approach to streaming brings round-the clock engagement

Last month, sports betting data and trading specialist Betgenius launched its first-ever streaming service designed to help sportsbooks plug crucial gaps in their in-play betting schedules. The company’s Global Partnerships Director Matt Stephenson told SBC how Betgenius plans to offer its partners fresh and engaging content around the clock. _______________________ SBC: Hi Matt, thanks for this interview. Can you detail …

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Wager: A fundamental desire to be responsible ahead of #RGWeek19

Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent to try to overcome the industry’s ‘social wagering conundrum’. Elliot Robinson, co-founder of the social betting start-up, has stated in the past that taking advantage of bookmaker efficiencies will be key to Wager’s success and on the eve of Responsible Gambling Week 2019, SBC looks at how …

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Matt Buff: Frosmo – Personalisation is the tool to balance complex marketing conditions

Adjusting to increased regulatory demands, how should betting incumbents balance the delicate relationship between personalised engagements and their customer compliance duties? Acknowledging tougher conditions, Matt Buff, igaming Digital Growth lead for Frosmo, tells SBC that effective personalisation is still an operator’s best tool for making informed operational decisions. _____________________ SBC: Hi Matt, Can you explain Frosmo’s personalisation software to our …

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Chris Nikolopoulos, Betby: Striking out with a slicker sportsbook product

Betby

Betby is a new challenger in the sportsbook supply market having launched in late 2018. Fast forward just a year, and the company’s fully managed sportsbook service is already live with 16 brands, each offering odds on more than 400,000 sporting events across 60+ sports. We caught up with Chris Nikolopoulos, Commercial Director at Betby, to discuss the challenge of …

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Joe Asher: William Hill US – Live streaming can unlock US market’s true capacity

sports betting guide

Joe Asher, CEO at William Hill US, told SBC Magazine that he is a “big believer” in the power of live streaming. He also explained how US success is key for the popularity of sports outside of the ‘big four’, before confirming that the company’s core Nevada business will continue to fund its investment in other states. SBC: What is …

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CheckdMedia CEO Jamie Knowlson on the opportunity for growth and US expansion

SBC spoke to CheckdMedia CEO Jamie Knowlson on how new appointments are positioning the firm for significant growth, also highlighting the ‘once in a generation opportunity’ presented by US regulation. SBC: CheckdMedia is now part of CheckdGroup, what does this mean for the future plans of the business? Jamie Knowlson: We want CheckdGroup to be the leading full-service agency within the …

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Tom Mitchell: RISQ – Helping sportsbook platforms to deliver guaranteed margin solutions to clients

In partnership with sportsbook platform supplier Amelco, RISQ specialist in betting insurance, risk management and liquidity solutions, has announced the launch of its ‘fixed % trading models’. Allowing betting incumbents the option to operate markets on a fixed % of sports betting turnover over standard GGR models, SBC speaks to RISQ Chief Commercial Officer (CCO) Tom Mitchell on the benefits …

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