Interviews

Black Type COO, Stephen Davison: Maximising racing’s expansion

SIS - Copyright: chrisvanlennephoto / 123RF Stock Photo

Black Type is looking to build on a positive 2018 and benefit from a rejuvenated digital approach in the year ahead. We spoke to the operator’s new COO, Stephen Davison on how the brand is looking to elevate its digital offering in 2019, as well as what the changes in racing broadcasting mean for Black Type. SBC: Can you detail …

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Ani Atabekyan: Expanding Vbet’s European presence through French market entry

Vbet - Group of People Waving French Flags in Back Lit

Ani Atabekyan, Vbet Regional Manager for France, has been speaking to SBC News about the “strategic importance” of its operations in France, a market for which it has held an online sports betting licence since September 2017. Atabekyan also explained the importance of working with affiliates to build trust among players in the region, while sharing her excitement over the …

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Max Meltzer: Kambi – Respect the legacy… Delivering fresh prospects for ATG Sweden

Max Meltzer Chief Commercial Officer (CCO) of leading sports betting technology firm Kambi Group Plc, details his firm’s comprehensive partnership with Swedish legacy racing operator ATG. A key stakeholder in the delivery of new ATG systems and platforms, Meltzer details to SBC the complexities of servicing  Swedish betting’s legacy incumbent, as it faces sweeping changes within its home market… _______________ …

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Freddie Longe – IMG Arena will deliver fresh prospects for betting innovation

Last November, leading international sports marketing agency, publisher and data distributor IMG launched its industry-specific ‘IMG Arena’ division, seeking to deliver innovation and audience dynamics for all betting stakeholders. The standalone division is led by Freddie Longe Managing Director, who details to SBC how IMG Arena will utilise all active corporate components to shake-up betting’s legacy tech values and market propositions…  ________________ …

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CashBet’s Ed Brennan: Regulation the “key enabler” to 2019 crypto turnaround

Cashbet

Cryptocurrencies may have taken a battering this year, but there are brighter times ahead according to Cashbet President Ed Brennan, who predicted that 2019 will be the year in which the concept achieves mainstream adoption for igaming. SBC: What movements and tech advances have defined crypto for igaming in 2018?  EB: There were a lot of ICO’s in 2018. The …

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ECOMMPAY’s Arthur Gots: Evolving in parallel with the changing payments landscape

ECOMMPAY

In 2012, ECOMMPAY spotted a “gap in the market” for gaming-focused payment service providers by launching a bespoke solution that could be customised to each client’s business needs. Six years on, the firm’s Head of Operations and Customer Relations Arthur Gots sat down with SBC News to discuss the outdated ‘one-size-fits-all’ model, evolving within a tighter regulatory landscape, playing a …

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Dave Hammond: “The SBTech culture is one of winning and driving expansion”

Earlier this month, Dave Hammond left his role as B2B Divisions Director at Paddy Power Betfair to take up the reign as COO of SBTech, charged with driving growth through 2019 and beyond. Following the appointment we spoke to Hammond regarding the transition, personal and company-wide ambitions, the future of online sports betting and much more. ____________________ SBC: Why was …

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Andrew Morgan, ICS: Engaging bettors through the power of voice

As 2019 approaches, the methods used by operators to engage bettors continue to evolve, with the importance of maximising every platform becoming increasingly valuable. We caught up with Andrew Morgan, International Director at Independent Content Services, who emphasised why sportsbook operators must consider voice as an integral part of 2019 marketing plans. SBC: What does “voice” mean when it comes …

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InCrowd: Our League – Delivering on Rugby League’s ‘Tribal Demands’

In 2018, fan engagement technology developer InCrowd delivered the Rugby Football League’s full-scale ‘Our League’ digital platform seeking to optimise all core components for the unique sport – ticketing, match streaming, communities and content.   InCrowd CEO Aidan Cooney and Marketing Manager Darren Parsons spoke to SBC about ‘Our League’s platform development from concept to planning and delivery, and how …

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Thomas Koller – Friends4Media – Pulling off an “ambitious” UEFA partnership

Friends4Media

An established provider of brand engagement solutions with a special focus on quizzes and trivia games, Friends4Media recently became the sole mobile application games company licensed by UEFA. We caught up with the firm’s Managing Director Thomas Koller, who explained how the partnership with UEFA came about, dispelled doubts over the long-term effectiveness of quiz games, and shared his excitement …

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