Interviews

Betting Gods: Creating a World Cup Paradise for tipsters and affiliates

Betting Gods provides a network for a host of sports betting tipsters, allowing punters to choose between a variety of both free and premium options when looking to get informed on the latest betting markets.  The upcoming World Cup will undoubtedly provide an unrivalled opportunity for Betting Gods to grow its audience, as new punters are aiming to become informed …

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Vadim Soloveychik: Luckbox will flip the script on esports-betting marketing

Having joined industry start-up Luckbox this April as first Chief Marketing Officer (CMO), former PokerStars executive Vadim Soloveychik has been tasked with delivering an effective and engaging esports-to-betting marketing strategy. SBC gets the lowdown on why Soloveychik and Luckbox will seek to ‘flip the script’ on industry marketing values and legacy engagement practices.   ______________________ SBC: As a new industry …

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Sportradar’s Neale Deeley: The quest for a legal, protected and competitive US market

US - Copyright: stillfx / 123RF Stock Photo

Sportradar’s Neale Deeley spoke to SBC News about the potential of a legalised sports betting market in the US, which he says has been both “overestimated” in terms of how quickly it can all become real, and “underestimated” in relation to the size of each state. For example, he notes that people know about California’s huge economy, but don’t realise that …

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Dynamic Partners offers industry newcomers Asian opportunity

Copyright: flynt / 123RF Stock Photo

Dynamic Partners, the Asian facing gaming consultants, has partnered with G2E Asia, to provide a platform for industry newcomers, from within its home continent and further afield, opportunity for targeted business development with some of the key decision makers in the region. The Game Development Fair is set to held at the G2E event in May, and Harmen Brenninkmeijer, Managing …

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10Bet’s Road to Russia: Building up to the 2018 World Cup finals

Oddslife - Copyright: donfiore / 123RF Stock Photo

With less than two months to go until the 14 June kick-off, 10Bet is busy finalising its preparations for this summer’s World Cup. The company’s CMO Oshri Kostiner spoke to SBC News about making plans for the biggest betting event on the planet. SBC: How separate is the World Cup month within your marketing plans for the whole of 2018? …

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Thomas McBride – MintBet: In depth industry knowledge

SBC News caught up with Thomas McBride, the Public Relations Officer for online casino and sportsbook brand MintBet, to find out what the firm can offer to an already saturated market; how its recently-launched affiliate programme is faring; and which horses are worth backing in this weekend’s Grand National. SBC: Hi Thomas, for those who are uninitiated, can you briefly …

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All-in Diversity: Straight shooting on Equality & Diversity as industry disciplines

Founded in 2017, the All-in Diversity Project is an industry-driven initiative seeking to benchmark diversity, equality and inclusion for the global betting and gaming sectors. SBC speaks to founding partners Kelly Kehn and Christina Thakor Rankin on how equality and diversity should be treated as new industry dynamics. Competing in an evolving global marketplace, can betting/gaming create inclusive operating frameworks …

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Ismail Vali – Sweden: The survival of the fittest

Sweden - Copyright: ondrejprosicky / 123RF Stock Photo

Confirmation came this week that the licensing process for the new national gambling code in Sweden has been delayed until 1 August. SBC News took the opportunity to speak to industry consultant Ismail Vali about the number of operators he expects to populate the market, industry benchmarks for gaming legislation, and how to retain players when bonuses become non-permissible as …

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Franz Ömer – bet-at-home: Standing out in a thriving German market

European online betting operator bet-at-home has benefited from growth in online betting markets, achieving record growth in its yearly results for 2017. Record annual results, paired with continued online growth position the company strongly as it approaches a key period in 2018, with the conclusion of the European football season and the commencing of the Russian World Cup.  Bet-at-home CEO …

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Marc Wood: Pay360 – Meeting 2018’s compliance demand…

As industry operators are being further pressured to improve their AML and compliance disciplines, all stakeholders face a tough balancing act in servicing betting consumers’, verification, customer services, payment and UX options.  Speaking at BOFCON2018, Marc Wood Head of Gaming at Pay360 details how industry leaders should approach 2018’s AML and Compliance conundrum _____________________ SBC: Hi Marc. In 2018, why …

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