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In part two of his article on pricing in the betting industry, Jeevan Jeyaratnam of Super Soccer GPS highlights some of the mistakes that occur because of the way trading rooms work these days, and the implications for the customer. Confidence in some large scale price providers is low, and rightly so judging by a couple of ‘early shows’ we’ve witnessed this …

Pricing feeds have become de rigueur in an industry beset by increasing costs, but are they the best way forward for established sportsbooks desperate to retain market share? In a two part article, Jeevan Jeyaratnam of Super Soccer GPS takes a look at how the market has developed. In recent years the growth of online wagering and the, ever-extending, choice of whom to bet …

As the industry pushes forward with a higher emphasis  on omni-channel strategies Scott Longley examines why legacy bookmakers have to look to overturn the ageing demographic of their retail betting customer base. With a view of modernising its shops and retail points what can the industry learn from other sectors… Much of the to and fro in the submissions to …

One of the most fascinating bankruptcy filings in recent US corporate history, Scott Longley examines why so many Caesars stakeholders called its leveraged growth strategy wrongly. _________________________________  The denouement of the case brought against Caesars Entertainment Corporation (CEC) by its creditors in the bankruptcy court in Chicago produced a document that was commensurate with the size of the original buyout’s …

Mark Locke CEO of Genius Sports details why technology aligned with stakeholder cooperation is the greatest asset in combatting match-fixing and sports corruption a subject matter which affects the industry’s  long-term growth, consumer appeal  and integrity.  The unprecedented growth in the popularity of sports betting around the world is due to different factors that include the rising popularity of OTT …

With ever increasing compliance responsibilities pursuant to the Gambling Commission’s LCCP and more soon to arise on implementation of the 4th Money Laundering Directive, betting operators might be forgiven for thinking that there was a limit to the extent to which even more onerous regulatory burdens could be heaped upon them in the near future. However, even greater focus on …

Customers want both convenience and value which is why the industry needs to sit up and have a look at what betting brokers can bring to the table, for both the punter and the bookmaker. SBCnews’ brokerage expert Nico Jansen, of Bet IT Best, explains. Over five years ago operators looked at their customer experience and realised there was a problem. …

Seeing its active player numbers dwindle to around the quarter of a million mark, Scott Longley examines whether ‘The Football Pools’ can be updated for modern consumers. One of the UK oldest betting brands and the subject of multiple acquisition rumours, what role does ‘The Pools’ have in today’s industry.  We are a long way away now from the days when football …

SBC’s Football Odds Expert Jeevan Jeyaratnam takes a look at one of the more ambitious football leagues in the world – the Chinese Super League – and asks how betting can benefit.  Respectable news sources have recently been suggesting that the Chinese government have offered soon-to-be out of contract PSG star Zlatan Ibrahimovic an insane £59M per annum to ply …

Following a dreadful week of unfavourable results at Cheltenham 2016, all bookmakers will be longing for the start of Euro 2016 (France 10 June – 10 July). Euro 2016 will be the first major summer football tournament under the POC regime, Scott Longley examines how betting operators will look to turn the event into a cash cow… This summer will …