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Andrew Daniels: Degree 53 – Winning Hearts & Minds…UX as a customer retention tool

SBC News Andrew Daniels: Degree 53 - Winning Hearts & Minds...UX as a customer retention tool

Andrew Daniels Managing Director of specialist mobile and web development agency Degree 53 details to SBC readers why in a digitally connected world, UX design has to be at the forefront of all industry development as stakeholders are faced with increased customer retention costs.  Degree 53 is a digital agency, specialising in providing solutions to the gambling industry. The company …

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Why affiliates need to step up to the oche

SBC News Why affiliates need to step up to the oche

Bettingpro.com editor Neil Roarty takes a look at a sport that has come a long way in a short time – and why affiliates should be taking it very seriously as a money making opportunity.  What’s the best thing about Christmas? For many it’s spending time with their families, going on nights out with friends and colleagues, over indulgence in …

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Nick Keating: BounceX – Why People-Based Marketing will succeed where Personalisation struggled

SBC News Nick Keating: BounceX - Why People-Based Marketing will succeed where Personalisation struggled

Nick Keating, Director EMEA, BounceX, explains the essential differences between Personalisation and People-Based Marketing, and why industry stakeholders should be paying attention to this new discipline as all customers engage in a multi-device, multi-channel, multi-browser world. _________________ Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications with consumers regardless of …

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Global Reviews – Industry stakeholders losing on average 79% of the customers they could and should be winning!

SBC News Global Reviews – Industry stakeholders losing on average 79% of the customers they could and should be winning!

As part of its recent study conducted  in August 2016 of over 200 in-market customers, across both mobile and desktop devices. Customer and commercial insights provider Global Reviews details the importance of user experience and the ability to self-service as key factors that can determine whether a prospective customer chooses an operator’s services or not.  _________________________________ The prevalence of using …

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Lee Richardson – Gaming Economics – Brexit…who wins, who loses?

SBC News Lee Richardson – Gaming Economics – Brexit...who wins, who loses?

Returning from the Malta iGaming Summit (MiGs), Lee Richardson, CEO of Gaming Economics assesses the impact of Brexit on gambling’s international stakeholders. Facing an uncertain future who stands to gain the most from Brexit and its wider impacts… _______________________ Late last month Collins, the dictionary publishers, named ‘Brexit’ the word of the year…and in light of the UK’s historic referendum …

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SBC Profile: Jonas Tegman – Nolimit City – No Limit to to games ambitions

SBC News SBC Profile: Jonas Tegman - Nolimit City - No Limit to to games ambitions

“Nolimit City was born out of frustration!” says co-founder Jonas Tegman of the new games development business he has launched with fellow industry veteran Per Lindheimer. “We have both worked for some of the largest suppliers and operators in the market, and from our point of view they are all making the same mistake,” he continues. “Instead of asking operators …

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New Dawn: AGA backs Trump administration to support gambling industry reform

SBC News New Dawn: AGA backs Trump administration to support gambling industry reform

Geoff Freeman the President & Chief Executive of the American Gaming Association (AGA) has issued a statement outlining the industry body’s intent on working with the Donald Trump administration. Freeman details that a Trump Presidency will mark ‘the dawning of a new era in Congress’, as the AGA champions the gambling industry and its stakeholders. With Trump taking over the …

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David Clifton – Strengthening social responsibility (again)!

SBC News David Clifton - Strengthening social responsibility (again)!

Clifton Davies co-founder David Clifton has a look at the increasing regulatory scrutiny on the gambling industry and warns there may be more to come.  My “Licensing Expert” article last month posed the question whether a regulatory crackdown on gambling advertising was around the corner. We now know at least part of the answer. The Department for Culture Media & …

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Martin Wachter – Distinguish yourself as a leader

SBC News Martin Wachter - Distinguish yourself as a leader

Martin Wachter, CEO of virtual sports supplier Golden Race, comments on how the firm harnesses innovation and its importance for driving the betting industry forward “Innovation distinguishes between a leader and a follower.” – Steve Jobs The global betting market is worth $3 trillion, with up to 90% of that generated by illegal gambling, much of it in Asia. A common …

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