Some of you may remember “The Enforcer”, the third in the Dirty Harry film series, starring Clint Eastwood as Inspector “Dirty” Harry Callahan. The critic’s reviews were initially poor – Eastwood was named “Worst Actor of the Year” by the Harvard Lampoon – but the film was a major commercial success. Now, 41 years later, Sarah Harrison, Chief Executive of …
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Sponsorship Spotlight – Assessing the value of the Premier League sleeve
Given its reputation for monetisation and global reach, it is no surprise to see the Premier League following in the footsteps of La Liga, Ligue 1 and the Chinese Super League by accepting sleeve sponsors from the start of the 2017/18 season. It has been suggested that the top clubs could bring in £10 million per season from this new …
Read More »Virtuals growth relies on the betting experience
Golden Race’s Jimmy Bone explains why the future of virtual sports will be about creating the perfect betting experience for players, which is completely manageable and customisable for each operator, market, and player tastes. And why the fact that Golden Race have been doing this since the beginning is what makes it the best. Virtual sports are a huge part …
Read More »Bookies’ Corner: Oscars 2017 – Looking beyond La La Land
The 89th Academy Awards (26 February) awaits Hollywood with every bookmaker placing Damien Chazelle’s ‘La La Land’ as the firm favourite to win Best Picture. Nominated for a record 14 Oscar categories can anyone stop the La La Land juggernaut. Furthermore, will a Hollywood bashing President Donald J Trump dominate the awards’ night speeches and celebrations… SBC’ gets the bookies …
Read More »Super Soccer Oddsfeed: The slow death of the FA Cup
Jeevan Jeyaratnam, a partner at Super Soccer Oddsfeed, says he is concerned by the approach of the biggest clubs to the FA Cup, the world’s oldest cup competition. There were a number of high profile ‘shocks’ in last weekend’s FA Cup 4th round. Is this just the ‘magic’ of the FA Cup, where the unlikely becomes more likely due to …
Read More »Cause for concern on eSports betting
Susan O’Leary, Alderney’s director of eCommerce, says she is concerned by a lack of regulatory oversight for operators offering betting markets on eSports. The rise of eSports has provided egaming operators with a raft of opportunities. Whether that be sportsbooks offering betting markets on tournaments or online casino affiliates expanding their portfolio with eSports review sites, opportunities are a plenty …
Read More »Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences
Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …
Read More »Ups & Downs… 2016’s biggest wins & most frustrating losses
FootballPredictions.com’s Ignacio del Valle Ruiz reviews 2016 biggest football wins, in what was a year full of thrills, surprises, underdog and comeback stories. ______________________ Let’s face it – we all love lists, and there’s always some betting mishaps or fortunes that become viral and everyone talks about them. I gathered some during the year and would love to share …
Read More »People Power – Crowdfunding in igaming
Ahead of the GamCrowd Pitch ICE competition for start-ups at ICE next month we got to thinking about crowdfunding in igaming. Companies from the world of igaming such as Football Index and Premier Punt have run successful campaigns in the past year. In fact, both of these overfunded on Seedrs. With this avenue for generating capital becoming ever more popular …
Read More »David Clifton: Licensing Expert – Not only changed licensing fees but also a new type of licence
In his January 3rd posting “Gambling Commission justifies remote licence fee increases” Andy McCarron MD of SBC referred to the changes to the Commission’s annual fee structure that will come into effect from April this year. Those changes were announced in the DCMS “Proposals for Gambling Commission fees from April 2017 – consultation response” document that was published just prior …
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