The UK’s betting and gaming industry is processing and reacting to the outcomes of the Gambling Act review White Paper, having waited over two years for government judgement on the sector’s regulatory future. Issuing statements in the immediate aftermath of the publication, Entain and Flutter welcomed the White Paper as providing clarity for British betting to move forward. Meanwhile, in …
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In the second installment of his two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson continues his assessment of the rapidly growing US igaming market. Use data to understand who you’re talking to As an operator, your players are your most important asset. So, you need to take the time to fully understand them. That means knowing their preferences and behaviors, …
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Dotan Lazar, CEO and Co-Founder at LSports, writes for SBC Americas about how in-play markets can be a “natural evolution” for sports betting before explaining how LSports’ data feeds and coverage can help sports betting operators ‘get in on the action’. The NBA playoffs began this week and will continue until a champion is crowned in June. During this time, …
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2021 saw esports audiences engage with Riot Games surprise hit of Valorant – a 5-vs-5 team shooter game. PandaScore’s Head of Sales, Oliver Niner, anticipates that new game and format changes will entice wagering on Valorant to help deepen esports betting markets. Big in 2023: Newly structured Valorant Riot Games’ FPS game, Valorant, burst onto the esports and betting scene …
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Fergal Parkinson, Director of TMT Analysis, asks whether gambling companies should be doing more to verify players’ identities, drawing upon the recent example of William Hill. British gambling giant William Hill has recently been hit with a record-breaking £19.2m penalty by the UK Gambling Commission. It could have been even worse – the regulator reportedly considered suspending the organisation’s licence. …
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The record + £19m fine imposed on William Hill reveals why UK gambling Plcs have found it hard to accommodate new rules on Social Responsibility and Customer Interaction… A reality previously foretold by David Clifton. The regulatory settlements pursuant to which William Hill are obliged to pay a record total of £19.2 million for social responsibility and anti-money …
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The industry sees progress on Brazil launching its long-awaited sports betting regime in 2022. Yet observing policy developments, Regulus Partners warns that lawmakers will regret adopting a UK model to tax operators of a new marketplace. The Brazilian government has announced that it will ‘follow the UK model’ of online betting tax, applying a 15% GGR duty, explicitly to ensure …
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The Premier League announced yesterday that its clubs had voted almost unanimously in favour of phasing out betting sponsorships, and so SBC News reached out to bookmakers with top-flight partners to gain an industry perspective. Replying to our queries, Bill Mummery, CEO of Celton Manx Limited – parent company SBOTOP, the front-of-shirt sponsor of Leeds United – observed that the ‘voluntary …
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Gemma Boore of Harris Hagan explains the strong appeal test, considers the impact of recent rulings by the Advertising Standards Authority (“ASA”), and shares top tips for those that want to comply with the strong appeal test when advertising sports betting to UK customers. __________________________ Half-a-year has passed since the introduction of the “strong appeal” test for gambling advertisements, and …
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Ben Steenhuisen, Senior Software Architect at Bayes Esports, breaks down some of the key differences between esports and traditional sports, highlighting where lessons can be learned and how to cater to new player bases. The competitive landscape in esports has developed in a very unique way compared to traditional sports. This isn’t a surprise – esports has exploded in just …
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