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ICE 2014 Blog – Brendan O’Kane Post Mobile Acquisition Engagement

Brendan O’Kane CEO of OtherLevels mobile analytic and data gives ICE 2014 insight into post user acquisition retention and optimization of users on mobile platforms. O’Kane focuses on retention of new user during their first 90 days of engagement with new mobile products. O’Kane states that this is a key area, where igaming operators need to focus further resources in, …

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ICE Blog – Geoffrey Dixon – UK Mobile Trends

Reporting from the ICE 2014 Mobile Gaming session floor, Geoffrey Dixon founder of research and insight consultancy Vivid Interface delivers a key study in mobile gaming habits and trends in the UK igaming market. The study conducted by Vivid Interface on behalf of Clarion Events aims to give tacit research into mobile gamblers and their customs. The study uses a …

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When is a betting shop not a betting shop?

David Clifton, Director, Clifton Davies Consultancy Limited The answer, at least as far as the Gambling Commission is concerned, is when the main purpose of the betting shop is to make gaming machines available. However, as is so often the case with the Gambling Act 2005, it is not quite as clearcut as that. In addition, as has also so …

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iGaming Strategy & Search Think Tank – Paul Hill – The Winners & Losers

Paul Hill Sales Director of Leeds based SEO Agency Sticky Eyes, specialists in igaming SEO gives the iGaming Strategy & Search Think Tank an insight into new igaming SEO strategies and how the igaming SEO landscape has changed in the past twelve months. Hill charts which igaming operators have gained ground in the SEO battle, and who have been hit  …

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SBC Case Study – Building a Sports Betting Affiliate App – David Archer

David Archer, owner of FREEBETS.com, the leading affiliate and sports betting service, talks to Sports Betting Community about his firm’s new app, which was released earlier this month. FREEBETS.com has grown rapidly in the last year and we are well aware of how important mobile is in the online gaming and betting space. Simply put, if affiliates and operators are …

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iGaming Strategy & Search Think Tank – Can Clean SEO Can Work For iGaming

Can you get to the top of Google igaming and sports betting terms without cheating? DigitasLBi’s Kirsty Hulse sheds light on why clean SEO tactics may be the way forward for igaming operators. As Senior Search Strategist for DigitalLBi’s, the search agency that never spams or buy links, Kirsty discusses quick and organic SEO gains for operators at the iGaming …

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iGaming Strategy & Search Think Tank – Brian Dean Why Content Will Harm You

Brian Dean Founder of SEO Agency Backlinko.com gives excellent insight into why your content is actually damaging your business. Having worked with some of the largest brands in the world, Brian Dean tells the audience why aggressive content publishing is no longer effective marketing to  undertake     SBC Session Notes Publishing more content will not actually aid your operations.  …

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iGaming Strategy & Search Think Tank’ – Nick Garner on Your Reputation!

Reporting from the ‘iGaming Strategy & Search Think Tank’ – event organizer Nick Garner gives insight into the current state of igaming SEO and Google. Much context has been given into the analytical/cognitive side of SEO and what igaming customers search for. Garner sees the future winners in marketing as those operators who begin to focus on the more qualitative …

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Igaming Strategy & Search Think Tank – Mark Davies on Marketing Context!

Mark Davies, Managing Director of Camberton Communication opens the Igaming Strategy & Search Think Tank .  The speaker sets the content in which igaming marketeers will have to operate in the coming years, focusing on the recent political debate concerning problem gambling in the UK, political and press pressure for legislation of the igaming sector. Mark Davies tells his audience …

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SBC Live Blog – iGaming and Strategy Think Tank

SBC will be reporting today from the Linkdex and 90 Digital ‘iGaming and Strategy Think Tank’. The event created by 90 Digital Managing Director, Nick Garner looks to bring better insight and knowledge into current igaming SEO strategies, content marketing, branding and media communications. Team SBC will be sharing notes on the key topics discussed at the Think Tank, so …

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