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Will Whitehead, mkodo: Achieving sportsbook and casino differentiation through UX

differentiation

Achieving product differentiation is arguably more important now than ever as sportsbook and casino operators face the challenge of staying relevant, writes Will Whitehead (pictured), Associate Director – Accounts at mkodo. This remarkable period triggered by the outbreak of COVID-19 has stressed the importance of having dynamic and agile digital products and has likely rang alarm bells for many over …

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SBC Digital Summit: FTP games not a stop-gap until normal service resumes – Cillian Barry

Koerl

Speaking on the Leadership in Betting track on day one of the SBC Digital Summit, SportCaller’s Managing Director Cillian Barry outlined five key points which look at how free-to-play (FTP) games can boost engagement and retention with audiences during the live sport shutdown. During his presentation Barry looked at how the changing industry might transition from the current situation under …

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Carsten Koerl, Sportradar: Adapting at speed to counter loss of ‘real’ sport

SBC News Carsten Koerl, Sportradar: Adapting at speed to counter loss of 'real' sport

In the nearly 20 years since Sportradar was founded, I have never seen our landscape change so drastically in such a short period, writes the company’s CEO Carsten Koerl. In just a few weeks, we have gone from celebrating and looking forward to a diverse range of global sporting events, to the widespread cancellation and postponement of almost all live …

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John Gordon: Incentive Games – Putting the Reality into Virtual

SBC News John Gordon: Incentive Games - Putting the Reality into Virtual

John Gordon CEO and Co-Founder of betting innovation studio Incentive Games, details to SBC audiences that filling live sports void won’t be as easy as bookmakers simply expanding their virtual sports inventories. Reality bites as COVID-19’s lockdown raises critical questions of bookmaker’s product planning, delivery and all-round engagement capacities.  ___________________ The landscape of gambling has been changed dramatically by the …

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Soft2Bet’s Boris Chaikin on meeting punters’ needs through white label development

SBC News Soft2Bet’s Boris Chaikin on meeting punters’ needs through white label development

Innovation and evolution of product offerings have been the key to mitigating the impact of sporting cancellations, writes Soft2Bet CEO Boris Chaikin. As the wider betting and gaming industry continues to find new ways to deal with the impacts of COVID-19, Chaikin (pictured below) discusses Soft2Bet’s heritage, white label model, and how the company has adjusted amid the current pandemic. …

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Familiarity is key to Sportradar’s Simulated Reality schedule

Simulated Reality - Jordan Henderson of Liverpool celebrates with Virgil Van Dijk after scoring the second goal of the game during the Premier League match at Anfield, Liverpool. Picture date: 1st February 2020. Picture credit should read: James Wilson/Sportimage via PA Images

Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher. Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events. The product …

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Ecommpay’s Anthony Medica: How fast payouts are key to boosting customer loyalty

ECOMMPAY

The relationship between payments and sports betting is one that’s constantly evolving as operators seek to maximise customer engagement through the most efficient processes possible.  As such, the need for an efficient payment experience has grown exponentially in recent years. That view is supported by Anthony Medica, Business Development Manager at ECOMMPAY, who believes that payments in sports betting are …

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Marketing responsibly and using AI to unlock esports’ potential

marketing

Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury.  Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives.  Despite the extensive disruption to live sport, there remains a whole host of options …

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Predrag Popovic, Fincore: ‘Security is a moving target leadership can’t sleep on’

SBC News Predrag Popovic, Fincore: 'Security is a moving target leadership can't sleep on'

Industry technology figurehead Predrag Popovic has detailed to SBC that betting leadership needs to sharpen its skillset and understanding of security breaches and cyber-attacks as it enters a new decade of complexities. Recognised as the patron developer of the modern-day betting system, Popovic is the Co-Founder of Fincore – the first technology group to develop digital risk management and wagering …

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Winning Post: Proceed with caution… Football plans its return

SBC News Winning Post: Proceed with caution... Football plans its return

Industry strategic consultancy Regulus Partners begins the week by looking at the potential resumption of football across Europe, and an industry-wide shift towards online gambling. Global: soccer and betting – ready for some own goals? While some have been getting to know and love football from Belarus and Nicaragua, the majority of fans, bettors, media companies and betting companies will …

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