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Fabio Schiavolin: SNAITECH – Industry leadership must fight for its public rationale

Speaking to SBC, Fabio Schiavolin, Chief Executive of SNAITECH, has detailed that betting leadership across all markets must prioritise self-regulation, whilst retaining a deeper sense of public and political perception if the sector is to avoid another year mirroring 2018 events. Politics has been an unavoidable dynamic for Italian betting stakeholders since the Lega-5Star coalition formed its government on June …

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The attack of the killer B’s and the threat of player tracking!

SBC America’s Chris Murphy wonders whether the gaming industry will get on track with the latest proposals around machine play and social responsibility. We can only hope that anyone from the Category B gaming machine sector was seated when they read through the Gambling Commission’s latest missive this week, calling for evidence on said machines. The implied message is that …

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Winning Post – Are gambling operations taking the Michael?

An unusually quiet news week for the betting sector has allowed strategic consultancy  Regulus Partners to reach for its history books, detailing that under-siege incumbents can gain applicable learnings helping their operations overcome present regulatory complexities. _______________ General Ludendorff was one of the greatest practitioners of the operational art of war in modern times. He also did more than anyone else …

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Optimove: Targeting the doubters, believers & difference makers

Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …

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James King: ConquerCasino – Re-energising sportsbook loyalty…

James King, Chief Marketing Officer at ConquerCasino.com (ProgressPlay), says that sportsbooks can learn a lot from online casinos when it comes to driving loyalty   ________________ Online sportsbook operators are undoubtedly innovative, you just have to look at the products launched over the past few years to see that operators enjoy pushing the boundaries and taking the player experience to …

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David Clifton – Licensing expert: Could affordability checks follow age & identity verification changes?

SBC News has already reported on last week’s Gambling Commission “consultation response” confirming the forthcoming LCCP changes on age and identity verification for remote gambling. In adding my own take on those changes, I also include a comment below on another highly relevant matter flowing from this latest emanation from the UK’s gambling regulator, namely its encouragement to remote gambling …

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Winning Post – Industry faces compliance demands on all fronts

Strategic consultancy, Regulus Partners, focused on international gambling and related industries, taking a look at some of the key challenges the gambling industry faces in its ‘Winning Post’ Column. UK: gambling regulation – nothing minor about age verification changes The GB Gambling Commission has confirmed a tightening of age verification rules for licensees to protect minors. From 7 May (three …

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Assessing Europe’s influence on the emerging US market

US market - Closeup of Flags of USA and European Union

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

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LeoVegas sets 50% regulated market revenue target for 2019

The end of a long and ultimately successful road towards gambling market liberalisation in Sweden has put one of its own – Stockholm-listed LeoVegas AB – on target to break the 50 per cent barrier for revenues derived from regulated markets. ________________ LeoVegas has told SBC Magazine that it expects to derive more than 50 per cent of its revenues …

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Genius Sports: Power behind the Price – Why premium data should be at the heart of sports betting

Data rights may not be a subject matter that sets heart rates pumping, yet as the betting sector expands its global profile, its incumbents will face greater scrutiny with regards to sports data management, integrity and collaborations. Through betting/data subsidiary Betgenius,  Genius Sports has developed one of the world’s fastest growing data and technology enterprises, detailing to SBC why in 2019 …

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