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Euro 2020: The time for trading teams to make up for lost time

Euro 2020

Euro 2020 is finally going ahead this summer. It’s been a while coming and I – like all sports fans and bettors – am excited to get involved in the action of a fully-fledged major soccer tournament once again, writes Marco Blume (pictured), Trading Director of Pinnacle and the operator’s B2B arm Pinnacle Solution. Russia 2018 is now becoming a …

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The ‘circle of control’: Protecting your brand traffic from the ‘piggybackers’

iGEN

Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …

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Staying on trend: The ‘refreshed’ Altenar sportsbook software

software

Think about leasing some hardware for your business. You know you’re getting the best in tech at that time. And you’re comfortable with the amount you’re spending relative to either the time it is saving you or the revenues you can make back.   Now consider what happens when the lease ends. What was best-in-class a few years ago might now …

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Vahan Sahakyan: The three focus areas for AI at Digitain

AI

Vahan Sahakyan, CRM Product Owner at Digitain, writes for SBC News about how the sports betting software provider has been developing the use of artificial intelligence (AI) for “quite a while” – to improve both its internal processes and the customer experiences of its partner network. Currently, we are focused on three main areas: customer insight, CRM and customisation. With …

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David Clifton, Licensing Expert: Vital Statistics – Measuring the extent of gambling reforms required in the UK

As the well-known saying goes, “there are three kinds of lies: lies, damned lies, and statistics”. It was wrongly attributed to the nineteenth century UK Prime Minister, Benjamin Disraeli, but that’s not going to stop me from using it as the starting point for this monthly round-up of UK gambling law and regulation. Fast forward 150 years from Disraeli’s time …

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Mark Schmidt, Pronet Gaming: Africa’s next generation

Africa

Writing for SBC News, Mark Schmidt – Director of Sales for Africa at Pronet Gaming – looks at what the future holds for the mobile gaming experience in the region, including the spread of 5G and how it opens more possibilities around live streaming. In a world that is increasingly connected, there is a rising demand for ever-quicker mobile internet …

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‘Going above and beyond’: How GiG is enhancing security for its partners

security

Information security should not solely be considered as a technology issue, it should feature at every level of operation for a business.  That was a key message shared by Diane Abela, Director of Information Security at Gaming Innovation Group (GiG), in conversation with SBC News about how the company is delivering the most comprehensive security measures for its partners.  Just …

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Nick Profokev, Alpha Affiliates: A proven program with no surprises

program

Webmasters and SEO specialists should partner with an affiliate program proven to drive traffic and share profits over the long term so there “won’t be any surprises” when it comes to commission. Those were the words of Nick Profokev, CEO and co-founder of Alpha Affiliates, whose team has been working in the gambling industry since 2012, establishing an affiliate program …

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Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Lockdown left many bettors craving new forms of entertainment as major sporting leagues ground to a halt. And for some, that came in the form of quick sports such as table tennis. BetInvest, which is targeting both renewal and modernisation, strives to hold up modern sports and explained that ‘now is the perfect time to focus on its Quick Sports …

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Sports and slots: How ESA Gaming is combining the best of both worlds

Sports and slots: How ESA Gaming is combining the best of both worlds

With a spring and summer full of major sporting events approaching, Maria Luisa Malfasi (pictured below) – Business Development Manager of ESA Gaming – believes that now is the right time to combine ‘elements that sport fans know’ with its quick-fire casino titles. Bookmakers are preparing for the flurry of activity that comes with some of the prime calendar events …

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