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Recognised as the most stable and ever-present business segment in global gambling, 2023 has seen the lottery sector undergo a tectonic shift in its competitive makeup. A playfield reserved for giants has evolved. Across European markets, lottery operators have emerged from a period of profound reflection, prompted by changing consumer demands after two years of pandemic-induced adjustments. Consequently, new perspectives …

The Advertising Standards Authority (ASA)   has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

Agnes Wasikowska, Director of Product at Bayes Esports, outlines the ways that sportsbooks can remove some of the complications associated with esports betting and how this can ultimately help build engagement with new players. Esports betting is showing immense potential for sportsbooks looking to expand their portfolio. With hundreds of millions of fans watching and selling out arenas for esports …

Writing for SBC, Gordon Moody’s Paul Dent  addresses the challenge of mental health converging with problem gambling, placing a closer analysis on the organisation’s data and that of recent GambleAware reports for comparison. Dent is a Strategic Engagement Lead and Trauma and Addiction Counsellor. He has presented at conferences worldwide regarding the therapeutic aspects of the Gordon Moody treatment programmes …

Seeking to improve the industry’s accountability, the UK Gambling Commission (UKGC) has signalled its intent to tighten its reins on individual licence holders.  Bahar Alaeddini, Partner at Harris Hagan for online gambling, breaks down why transforming corporate culture by driving personal accountability and responsibility will be the key to better outcomes. The White Paper included a fleeting mention of extending …

Denys Parkhomenko, Chief Product Officer of GR8 Tech, unpacks some of the challenges facing trading departments in 2023. He discusses the role that automation can play in deploying an effective risk management strategy before explaining how GR8 Tech is supporting its clients in integrating best-in-class trading solutions. While the spotlight often shines elsewhere in bookmaking, trading remains the backbone. Its …