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Cutthroat competition and new digital consumer habits are increasingly forcing sportsbooks and affiliates to navigate difficult seas when trying to differentiate themselves and attract new audiences. But with extensive experience within the esports segment and digitally-native audiences, Abios and BETER are using their learnings to provide insights into how sportsbooks should be positioned to win the attention of the Netflix …

The debate around affordability checks has been an intense conversation throughout the overhaul of Britain’s gambling legislation, which the UK government hopes to update for the digital age. April’s White Paper, which brought an end to an over two year review of the 2005 Gambling Act, recommended ‘finance risk checks’ as the ideal affordability solution. Kindred’s Head of Corporate Affairs UK/Global, Tom Banks, …

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …

The Gambling Review’s White Paper has proposed broadening the scope of duties and requirements for those holding a Personal Management Licence (PML). Chris Biggs, Gaming Associate of Harris Hagan, provides his legal eye on the changes needed by PMLs to meet the White Paper’s new accountability standards and rationale for stricter management of licensed incumbents. Individuals who hold a personal …

Roger Redfearn-Tyrzyk, VP Global Gaming at IDnow provides a perspective on consumer changes and likely adjustments once the UKGC finalises its consultations on compliance and standards governing UK gambling.  Almost half (44 per cent) of UK adults have gambled at least once in 2023, with around 14 million active online gamblers in the country. The number of UK adults who …

“Affiliates must ensure they stay humble.. must understand it’s a whole new world out there, and accept they may not know everything.” A refreshing sentiment from the CEO of a company making tremendous waves in the highly competitive US market, using this expertise as an advantage to enter new markets – Latin America included. In the run-up to his appearance …

In this thought-leadership article, Pavlos Sideris, Director of Double Up Media, offers his views on one of the most challenging global topics – climate change – and how it can and will impact the sports betting industry. Climate change is set to wreak havoc on the world as we know it. Industries of all kinds will deal with the fall …

In life, there are the certain outcomes of death and taxes, whilst for sportsbooks, there are media rights disputes and data fees. The rising costs of operating an online sportsbook have divided opinions across the sector regarding the necessity of exclusive media rights packages and the compounding expenses of data fees. At the SBC Summit Barcelona, a panel of sportsbook …

Writing for SBC News, Ivan Soce, CEO of Stark – a part of NSoft – outlines the reason why the newly-launched T-100O PRO betting kiosk is bringing something new to the table for retail operators as they highlight some of its key features. The newly-designed T-1000 PRO terminal stands as a pinnacle of innovation, incorporating several significant features that elevate …

Patrick Mostboeck, SVP Audiovisual at Sportradar, turns to the topic of football streaming in the firm’s latest blog. While localisation is key, he says, fans should also be exposed to competitions across alternative regions to broaden their appetite. Football is a sport that captivates millions of fans worldwide and with the European season now underway, betting operators should be using …