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Round table – Metric Gaming: The future of sportsbook personalisation

Metric

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …

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David Clifton: Licensing Expert – Question Time… A review of the UKGC’s second ‘Enforcement Report’

I have lost count of the number of times over the last year that I have urged clients, potential clients, conference audiences (and, quite frankly, anyone else involved in the UK gambling industry who is prepared to listen) to read the Gambling Commission’s first-ever Enforcement Report, published back in June 2018. I’ve told them that it is essential reading material …

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The future of pre-game betting: Should we pay our last respects?

pre-game

The development of technology in the 21st century, particularly from a sports betting standpoint, has been geared around providing customers with instant rewards. As Jakub Myszkorowski, Chief Commercial Officer at STATSCORE, aptly puts it. “We’re living in a time where people do a few push-ups and expect that the very next day they will turn into strongmen. The betting industry …

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Jeevan Jeyaratnam, Abelson Odds: Too Big to go Under?

Ascot

Two ‘titans’ of the sports betting industry in the UK – bet365 and Sky Bet – came under fire for refusing certain four-horse and all five-horse accumulators on Frankie Dettori’s rides for the final two days at Royal Ascot. However, restricting such bets came as little surprise to Jeevan Jeyaratnam, Head of Compilation at Abelson Odds, who believes – given …

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Why Sportradar believes technology and human expertise is key for sports trading

trading

For years, people have been breaking down sports mathematically based on the probabilities of various outcomes. It’s a popular topic amongst fans keen to discuss, engage and predict elements of their favourite sport. Thanks to technology, the ability for bookmakers to serve this interest by providing as many betting markets as possible has become a lot more efficient. As Artificial …

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David Clifton: Licensing Expert – Beware the Gambling Commission’s change of corporate control process

The Gambling Commission has announced on its regulatory sanctions register that it has revoked the operating licence of a Malta-based remote casino operator, Maxent Limited (trading most recently as MaxEnt, with the domain names betat.co.uk and slottyvegas.com). Although the Commission states on its website that “this decision will come into effect on 18 June and therefore from this date MaxEnt …

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Suren Khachatryan – Digitain: Staying positively demarcated from the competition is crucial

Digitain CCO Suren Khachatryan takes a glance back at last week’s G2E Asia summit, and looks forward to what it will take to succeed in emerging Asian territories in the coming months and years given the ever changing igaming landscape. The 13th instalment of Global Gaming Expo (G2E) Asia took to Macau last week, welcoming over 200 exhibitors from around …

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David Clifton: Licensing Expert – UK stakeholders point towards ‘Safety First’ approach on player protections

Last week, I chaired an excellent gambling conference on the subject of “Player Protection”. The event was attended by a broad cross-section of stakeholders – licensed B2C operators (both land-based and remote and from different sectors of the industry), B2B gambling software and age/identity verification providers, gambling industry lawyers and consultants, gambling-related harm treatment providers, experts in gambling blocking and …

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STATSCORE: Focusing on fully customised mobile betting services

mobile

Treating the diversified online betting business as one misses the proper scope, writes Jakub Myszkorowski, Chief Commercial Officer at STATSCORE, who thinks that while it would be an “obvious truth” to highlight changes in the market since it became digital, customer preferences are now more and more specific to mobile betting – a sector firmly on the rise. Let the …

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Benjie Cherniak: Sending the right message to US college athletes

college

Sending the right message from the first contact with a college athlete is key to stopping the spread of sports wagering scandals around NCAA-organised events in the US. That’s according to Benjie Cherniak, MD of Don Best Sports (Scientific Games), who spoke on a panel at last month’s Betting on Sports America conference about college sports – “the forgotten child” of sports …

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