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Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients

multichannel

Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

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European gambling companies looking for opportunities in the US

European

It is fair to say that the move which saw US states begin to legalise gambling within their boundaries is the biggest move the industry has seen for many years, writes Bettor Media‘s Jack Holmes. Everyone is looking to take a slice of the pie, and when you think how many people live in the US, how many sports fans …

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Internet Vikings: Simplifying the complexity around hosting service options

hosting

“If you are in manufacturing, it’s the factory. If you are running a shop, the hosting is your store. And you must treat it that way.” This was an analogy used by Rickard Vikström, Founder at Internet Vikings, to frame the importance of hosting services to an online business as part of a recent webinar. He said: “I’ve seen so …

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Fitzdares: Putting fan engagement at the forefront of the US Masters

Fitzdares: Putting fan engagement at the forefront of the US Masters

Just five months on from its latest instalment, and we’re ready to return to Augusta National for the 85th edition of The Masters.  Despite the limited number of patrons at this year’s tournament, a return to its traditional April placement will be a welcome change from the drizzly one-off (hopefully) November edition, as world No.1 Dustin Johnson attempts to become …

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‘Striking while the iron is hot’: Why Slotegrator is eyeing new opportunities in Africa

‘Striking while the iron is hot’: Why Slotegrator is eyeing new opportunities in Africa

Africa has been widely touted as the next land of opportunity for the igaming industry, according to Slotegrator, who points to advancements in technology, economic expansion and mobile penetration as three key drivers for growth across the region. Africa offers a unique set of conditions that is likely to result in a rapid expansion of the online gambling industry in …

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Time to renovate: What’s new with BetInvest’s online platform 

Time to renovate: What’s new with BetInvest’s online platform

BetInvest has taken the last 12 months as an opportunity to reflect and finetune its offering, which includes new and innovative UX and UI for its online platform. So what’s new?  Appearance The BetInvest online platform, which is certified by NMI, was initially designed with convenience in mind, both for its partners and their players. But following the ‘major updates’ …

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CrustLab: Top trends that will disrupt the industry

CrustLab: Top trends that will disrupt the industry

Adam Gontarz, CEO for custom software development company CrustLab, writes for SBC News about the emerging trends across the betting and gaming industry, and how 2021 promises some interesting technological developments. With the constant evolution and advancement of technologies within the betting and gaming industry, what was maybe considered ‘hot’ one day may be replaced by a new development or …

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Bridging two gambling worlds: The opportunity for omnichannel innovation

omnichannel

The digital world is “very different from the retail world” for gambling, explained GiG’s Ashley Hardy and Nicola Fitton in a recent webinar about omnichannel titled ‘Digital transformation – the journey’. Held as part of the SBC Webinars series, the pair discussed why retail operators should look to a partner which can get your brand to a better ‘commercial’ place, …

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SBC Digital – Africa: Product focus is needed to succeed in Kenya’s volatile regulatory conditions

Kenya’s betting and gaming market has seen a number of regulatory challenges in recent years, particularly with regards to tax, but the sector still holds many opportunities for operators. In a panel at the SBC Digital – Africa event – sponsored by PM Affiliates and betgames.tv – David Moshia, Managing Director of Gaming Advisory Africa, moderated a conversation between four …

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Bayes Esports: Predicting the unpredictable with esports events

Darina Goldin, Director of Data Science at Bayes Esports, takes a look at seasonal trends within the esports industry and why she learnt to embrace the chaos that comes with trying to forecast esports events in 2021.  If something is seasonal, it means that it fluctuates within a calendar year in a predictable fashion. This is true for shopping, the …

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