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David Clifton: Licensing Expert – Pondering the Plastic

Did you know that it is nearly 61 years since the first successful recognizably modern credit card – the BankAmericard – was introduced? It was not until 8 years later, in 1966, that Barclaycard launched in the UK the first credit card outside the USA. Credit cards have been controversial from the outset because of the potential harms that arise …

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Unofficial club websites… a new outlet for affiliate programs?

club

Are you satisfied with your current affiliation program? For many betting companies a well-tailored program is simply a matter of staying above the surface writes Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. In times when everyone offers more or less the same to similar types of affiliates, will you follow the well-trodden and overused path, or try going your own …

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Andrew Morgan, ICS: The Premier League bonus race is over

Premier League

Content and not bonuses is the most effective player acquisition tool ahead of the 2019/2020 Premier League season, says Andrew Morgan, International Director at ICS Media Group. The countdown to the kick-off of the 2019/2020 English Premier League is very much underway and over the next few weeks we will see online sportsbook operators unlock their marketing war-chests as the …

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SBC Bookies Corner – Boris comes into play…

A new chapter for UK politics begins as Boris Johnson takes over at Number 10, given the mandate of delivering Brexit by Halloween (31 October). SBC gets bookmakers first reactions on what awaits punters and markets with regards to ‘PM Bojo’… _________________  SBC: Winning 66% of the Tory membership vote, Boris Johnson fulfils his manifest destiny by becoming new UK PM. …

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Winning Post – Irish outlook… Sin tax errors, on both sides!

Opening the week, industry strategic consultancy Regulus Partners provides an Irish overview, assessing whether the government can reform its newly sanctioned betting tax scheme by forming a level playing field for its incumbents. ________________ The Irish government is reportedly considering changes to its betting duty regime in light of the evidence of the first six months of doubling the rate …

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Two overlooked sports for your bookmaker offering in 2019

sports

If you are still wondering how to make your online betting offer standout from your competitors, you can go in a couple of directions, according to Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. The simple one is, of course, to make your odds more competitive but does this put your bottom line at financial risk? The second offer is, he …

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Winning Post – Kenya bringing down the big beasts

Regulus Partners details how the tables have turned on Kenyan sports betting incumbents, operating in a market which was formerly branded as the ‘leading example’ for further regulated African gambling jurisdictions… ________________    The Kenyan government has reportedly written to telcos including Safaricom, the country’s leading mobile (and therefore payments) provider, with a list of operators that have not had …

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Dylan Mitchard: Betgenius – Live basketball betting a data-driven success

As turnover on in-play basketball continues to rise, Dylan Mitchard, Business Development Manager at Betgenius, looks at how further investment into data capture technology will deliver an even more engaging and profitable product for bookies… ______________ A regular in the top-three betting sports in key European markets, basketball’s importance to bookmakers has never been greater. The majority of our clients …

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Martin Lycka: Online gambling regulation – quo vadis?

QPAs - Copyright: georgejmclittle / 123RF Stock Photo

In the first of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the history of gambling law and identifies the key elements that link the most successful regulations. When I joined the online gambling industry ten years ago one of the ultimate regulatory goals was to convince the European …

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Winning Post – Different defensive strategies will lead to the same outcome

Industry strategic consultancy Regulus Partners reviews a week of conflict and consequences for UK betting incumbents adjusting to new FOBTs and social responsibility realities. _______________________ Last week saw optically conflicting news coming from the GB LBO sector as to the impact of the B2 ban (primarily) on likely shop closures. First, William Hill guided that around 700 shops (30% of …

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