A deep dive on the prospects and realities of Sweden’s regulated online gambling marketplace opened the ‘Key Markets’ track on day one of the CasinoBeats Summit Malta. “Three years on from its re-regulation in 2019, Swedish gambling has faced perhaps the toughest balancing act of any European marketplace in the context of its liberalisation and regulation.” This was an observation …
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In his monthly column for SBC, Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, believes cake is in order for some of those regulatory regimes that have turned agony into ecstasy… Dear reader, I can hardly believe that I am welcoming you to the third season of my SBC column. but here we are at …
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In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …
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Licensing expert David Clifton, Director at Clifton Davies Consultancy, tries to read the runes (or the many strategy documents) to discern what the new Gambling Commission (UKGC) CEO has to deal with during his 18 month tenure. The last month has seen the arrival of a new, albeit ‘interim’, Chief Executive at the Gambling Commission. With an employment background of …
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Vasilije Lekovic, Director of Gaming at Trustly, reflects on the ways in which Trustly’s Pay N Play® is raising the bar for online gaming payments, highlighting his belief that the solution is helping to revolutionise the ways in which operators onboard and verify their users. Founded in 2008, Trustly is a regulated financial institution that is today the global leader …
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Neosurf has recorded growth rates in excess of market expectations during the pandemic period, underpinned by its focused ‘solid account management’ strategy. Putting people as important as profit in the quest for brand loyalty has been crucial for the popular payments platform, which enables gamers and gamblers to pay online without credit card usage and without disclosing personal information. It …
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Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can help towards a more lucrative future. The world of esports can often appear impenetrable for those who did not grow up immersed in its most iconic titles. For the uninitiated, watching a Dota 2 event can …
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Jason Spiller, owner of New Zealand-based esports team Dire Wolves, explains why corporate partners such as Neosurf should not be seen as just financial sponsors, but more as responsible contributors to the whole esports ecosystem. Given that nearly two thirds of New Zealand parents use gaming to supplement their childrens’ education, as revealed in the 2020 Digital New Zealand Report, …
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Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …
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Martin Lycka, Entain Plc’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, comments on the thorny yet unavoidable issue of industry taxation and why operators may hiss at feeling short-changed… Jean Baptiste Colbert, the Sun King’s First Minister of State, once quipped that “the art of taxation consists in so plucking the goose as to obtain the largest …
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