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Martin Lycka: Gamblng advertising – Here be monsters!

In the latest of a series of columns on international gambling legislation, GVC Holdings Director of Regulatory Affairs Martin Lycka dips into the rich history of Greek mythology to put the industry’s challenges this year into some sort of context. A spectre is haunting gambling Europe – the spectre of a ban on gambling related advertising. It came from Italy …

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Tommy Kearns, Xtremepush: Why multichannel player journeys are a must-have for sportsbooks

multichannel

The multichannel player journey builder has become one of the most popular features of the Xtremepush engagement and analytics platform, said the firm’s CEO Tommy Kearns.  Kearns was speaking to SBC News following last month’s SBC Awards, where Xtremepush won the award for best Marketing & Services Provider of the Year (pictured).  It currently works with industry leaders such as …

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Winning Post: online VIP reliance exposed?

Industry strategic consultancy Regulus Partners kicks off the new year with a look at the use of VIPs by UK licence holders. UK: gambling regulation – online VIP reliance exposed? The Guardian newspaper has received information on the VIP concentration of some apparently leading GB licensees following a Freedom of Information request to the Gambling Commission. The expose has been …

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Martin Lycka: My letter to Gambling Santa

In the latest of a series of columns on international gambling legislation, GVC Holdings Director of Regulatory Affairs Martin Lycka pens a letter to the Santa of Gambling and hopes that, for a change. the industry is on the ‘good’ list.  Dear Gambling Santa, My name is Martin and I am probably a little too old to write to you. …

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Scott Longley – Taking on the traders with tech

The battle between bookmaker and punters is a confrontation which has been at the heart of sports-betting from its very beginnings. But what is new is the technology that is being brought to bear both by the bookies and increasingly, on the other side of the trade, on the part of the punters. It is an arms race that could …

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Winning Post – Hesse prepared to boot out .com operators in the New Year?

Industry strategic consultancy Regulus Partners starts the week off with an analysis of the German online regulated market, before addressing the fall out from last week’s general election in the UK. Germany: online regulation – Hesse prepared to boot out .com operators in the New Year? While many online operators might breath a (relative) sigh of relief on UK political …

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David Clifton: Licensing Expert – The future is within the industry’s power!

For the first time that I can recall, all four major UK political parties have featured gambling reform within their respective General Election manifestos. As a result, it’s clear that, regardless of the outcome of Thursday’s voting, the industry’s regulatory landscape will experience some fundamental change in the not too distant future. Online is the clearly declared focus but the …

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Bookies Corner – Final Take on UK 2019

Just one day of campaign shenanigans remains as the UK electorate heads for General Election 2019 polls on Thursday 12 December. How confident are bookmakers of their market readings, as polls and punters anticipate a Conservative majority outcome, or will  Britain be hung out to dry on its Brexit election… SBC gets the bookies lowdown.!  _______________ SBC: Entering the final …

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Winning Post – Another week, another credit card consultation

Industry strategic consultancy Regulus Partners kick starts the week by assessing the global changes to taxes, the Australian government’s crackdown on credit cards, and the recent NHS statistics released in the UK. Global: gambling tax changes – call of duty This week has seen three elements of ‘bad news’ from a tax perspective. Denmark (€520m run-rate online market) has announced …

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Better Collective Spotlight: Improving the user experience through personalised content

personalised

The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users. Until recently, Better Collective’s betting-based education and tipster sites relied on more generic content, including emails, broken down by country to serve users with the correct odds in the right language. However, the “near two-year process” to create …

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