Whilst the UK currently boasts no major eSports stars, abroad the top players are hugely popular, and some can even be classed as celebrity figures within this niche but expanding market. They can earn considerable money from appearances, and live streaming their gameplay. The Vice eSports documentary featured an example of such ‘eSports superstars’; the popular US team Cloud 9. …
Read More »Comment
eSports report- UK Market – The First Steps…
Following SBC’s introduction to the world of eSports here we take a closer look with an analysis of the anticipated boom in the UK market, its growing popularity and value worldwide (part 2 to follow). The findings of the Superdata and Newzoo eSports market brief in May 2015 features extensively. Furthermore on the agenda there is a breakdown of the money …
Read More »Warren Lush – Who had a good General Election?
A week after the country discovered that its next government was a Conservative majority one, independent consultant Warren Lush takes a look at how the election campaign played out for bookmakers. The dust has now settled on the UK 2015 General Election…well I suppose you could say that! How did the bookmakers fair and which companies can claim the campaign …
Read More »ESSA keeping tabs on integrity matters
SBC News’ Joe Plewes takes a look at the recent ESSA integrity report to see what the industry is doing to clamp down on incidences of match fixing. The recent ESSA integrity report for the first quarter of 2015 couldn’t have been more timely. It was released within a week of two former Football League players being jailed for a …
Read More »Global Reviews – Betting on Mobile: The differences between iPhone & Android users
With the mobile betting industry set to be worth £27 billion1 by 2017, Sports Betting Providers are sharpening their mobile strategies in order to optimise punters’ mobile customer experience. It’s even more pertinent when you consider that the Google Play Store does not allow apps that facilitate online gambling. So how will Sports Betting Providers win the punters’ mobile pound? …
Read More »Bookmakers fail to call UK General Election result
The betting market’s reputation as the best political outcome poll/indicator has taken a bit of a beating, with the Conservative Party winning a slight majority after yesterday’s General Election. Throughout the build up to the 7 May General Election, political betting markets had favoured a Hung Parliament which would be led by a Labour Minority. Bookmakers William Hill, Coral and …
Read More »Few positive signs for gambling from General Election
Tomorrow sees one of the closest UK General Elections for 40 years and it feels like a pivotal one for the gambling industry. None of the outcomes are good for our sector, just varying degrees of how bad the impact is going to be on us. Given the long run up to the election, the campaigning parties have not touched …
Read More »David Clifton: General Election increasing political pressure on FOBTs
Licensing expert David Clifton, of consultants Clifton Davies, has analysed what the political parties have to say about the betting shop’s main breadwinner and doesn’t like what he sees. Fixed Odds Betting Terminals have rarely been out of the news since they were first introduced into Britain’s betting shops. That is now thirteen years ago. Just a year after that, …
Read More »Five ways to view the General Election from a punter’s eyes
Andy MacKenzie, Marketing Communications Manager for sports and financial betting company Spreadex – the only bookmaker to offer fixed odds and spread betting from one account, sees what markets are available for the political punter. For most people, the General Election on May 7th will be a case of considering important issues such as education, immigration, the NHS and austerity …
Read More »George Harborne: Football Stadia – What’s in a name?
George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, reveals some reserach the club has done into naming rights for stadia. Old Trafford, Anfield, Bramall Lane, Goodison Park, The Hawthorns and the list goes on. English football has an abundance of beautifully historic stadia, all adding to one of the countries football primary unique selling points – …
Read More »