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MGS – Live Blog – Oliver Clark Fiksu Tips to Optimise Mobile Ad Networks

Oliver Clark Director of sales Fiksu talks about App marketing and campaign strategies  talks tips and strategies for igaming operators to improve their App Download rates through specified Mobile Ad networks. Mobile gaming take up may have increased but operators remain skeptical of mobile coverage and delivery on Mobile ad-networks. Oliver Clark talks strategies for gaming operators when planning mobile …

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MGS Summit- Live Blog – Emma Crowe ‘Mobile First Thinking’

Mobile marketing expert Emma Crowe VP of Strategy and Planning for Somo Digital explains ‘Mobile First’ thinking and how gambling operators can reach their business and operational objectives. The session focuses on mobile campaign strategies and how they can be merged with mobile consumer trends. Session Summary: Crowe explains why mobile is different to other technologies, innovation in the field …

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MGS – Live Blog – Paul McNea Betfuze – Why Mobile is the New King!

Paul McNea gives the MGS Summit audience insight into what is driving mobile growth and engagement. With more than £13 billion wagered on mobile devices each year, and global growth of 13% YoY mobile gaming is looking to become king of gaming. McNea looks at trends and what is accelerating growth in the mobile gaming sector, McNea predicts that mobile …

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MGS – Live Blog – Gaming’s Social Revolution

Dara Nasr Head of Agency Sales at Twitter, discusses sports and social trends witnessed on Twitter. Focusing on how the mass public interact and engage with the social tool, Nasr breaks down the drivers and motives of social engagement and public reaction. Nasr gives sports betting and outside industry insights into how Twitter is being used to deliver better communication …

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Opportunities in the Social Club – Rasmus Sojmark Oddslife CEO

There can be little doubt that social casinos and social poker rooms have become hugely popular. While the debate of whether the traffic on these verticals can be turned into higher grossing ‘Real Money Gaming’ players still rages, Sean Ryan from Facebook recently said that the lifetime value of a social casino player was around US$500. It cannot be denied …

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Examining The Debate on Sports Integrity & Regulation of Gaming in Brazil

Despite Brazil’s ban on most forms of gambling, betting is a popular pastime amongst Brazilian football-fanatics. The estimated size of the un-licensed sports betting market is unknown, but exponential growth is anticipated during the World Cup in 2014 and the Olympic Games in 2016. With an intensified betting activity in an un-licensed and un-monitored environment comes a higher risk of …

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Betting Operators: Act on Fixing Or Be Forced To

Sport and sport gambling are two sides of a coin, even if sport itself is in many ways unenthusiastic about the relationship. Some in sports are even contemptuous of the link but this ultimately will be to their own cost. There never has been and there never will be a way of entirely dissociating these two acutely human entertainments. While …

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Rasmus Sojmark – Notes from WGES Barcelona

SBC was invited by the Terrapin events team to visit this weeks World Gaming Executive Summit (WGES)and create a live blog from the conference floor. Looking at the line-up of gaming, commerce and digital experts speaking at this summit,this was something that nobody would dare turn down. The summit focused on technology and innovation a subject that is dear to …

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WGES Live Blog: In Conversation With Sports Betting CEOs

SBC WGES Live Blog Thursday– WGES Live Blog:  In Conversation With Sports Betting CEOs – New Markets & New Technologies Session – WGES Tech Innovation -13:00 CET Topic – Tech innovation – Sports betting innovation Session Speakers –  Kristen Nylen, Chief Executive Officer, Kambi Sports, United Kingdom, Mr Magnus Silfverberg, Chief Executive Officer, Betsson, Sweden Jack Davison, Chief Commercial Officer, Betgenius, United Kingdom, Melissa Blau, Director, iGaming Captial, …

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WGES Live Blog: The World According to Facebook – What to do With Gambling?

SBC WGES Live Blog Thursday– The World According to Facebook – What to do With Gambling?   Session – WGES Social Gaming -9:30 CET Topic – Facebook Trends, Igaming & Social Gaming Session Speaker –  Sean Ryan Director of Gaming Facebook   Session Summary Sean Ryan Director of Facebook Gaming, discusses trends with regards to social gaming. Ryan further discusses the complex history of …

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