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How TVBET is capturing attention with its content creation

Generating high-end, modern content is a key component to elevating the customer experience when it comes to live games, explained TVBET, whose representatives wrote the following article for SBC News about its aim for continuous improvement and the creative process behind some of their game mechanics. Currently, live games are growing in popularity among players, with a small number of …

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Scott Longley: Penn prepares for its ‘one chance’ with Barstool

US wagering to date has been dominated by conservative marriages between US casino giants and established European sportsbook operators. Flipping the script, last January Penn National acquired controversial US sports publisher Barstool for $450m, stating its intent to develop America’s dominant mass-market sportsbook proposition. Scott Longley explains why if you are still a ‘sportsbook romantic’… you should really care about …

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Neel Davda, Bold360: Taking contact deflection to the next level

Davda, Bold360

We know all about the use of artificial intelligence (AI) based solutions for ‘deflecting’ simple user questions to virtual assistants, or agents, but how do we define what these are? And are the ‘typical case’ questions still the most popular? For Bold360 – the AI conversational software arm of LogMeIn – the answer lies in “white box AI visibility”, which …

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Gordon Moody Association: Reducing gambling harm through collaboration

In a two-part series, Paul Dent – Gambling Therapy Manager at Gordon Moody Association (GMA) – takes an in-depth look at the concept of harm, analysing what constitutes harmful behaviours and how working alongside gambling operators can help on an academic, community and customer level. Defining gambling-related harm Back in April 2019, the UKGC launched its National Strategy which had …

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Martin Lycka – Torn souls of the great regulatory game

GVC Holdings’ Director of Regulatory Affairs Martin Lycka offers an insight into the lives of the gambling industry’s regulatory experts.  _________  ‘Hic sunt leones’ –  here are lions, is a phrase used in times gone by to denote unknown territories on maps. At the time of its first visionaries, there would have been no easier task than drawing a regulatory …

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Barcelona Summit: Betting in the midst of changing technology and social cycles

A captivating discussion on the generational change that sports betting is currently witnessing opened the SBC Summit Barcelona – Digital conference agenda. Two executives locked in the eye of the storm are Jason Robins, CEO of DraftKings, and Sportradar founder Carsten Koerl, who were both on hand to debate 2020’s sweeping reform of betting’s global landscape and standard operating norms.   …

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David Clifton, Licensing Expert: Gambling advertising moves to its next chapter

Not that long ago, gambling advertising was far from the highly controversial subject it has become in more recent times. Re-reading findings from 2014 research into “public perceptions of gambling advertising in the UK”, commissioned by the Advertising Standards Authority, makes me realise just how much both public sentiment and the regulatory mood have changed since then. Six years ago, …

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A helping hand(over): BMIT Technologies virtual agent finds customer service balance

customer service

Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …

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Omnichannel marketing: The “twin remedy” for Italy’s advertising ban

omnichannel

The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …

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Alexey Khobot: The early years in Russia and evolution of Fonbet

Fonbet

Having delved into the evolution of odds calculations, the use of bots in bookmaking and the history of live streaming in Russia, Alexey Khobot – the brains behind the first software for Fonbet – is back for more on the company’s inception in 1994, what the betting market looked like 26 years ago, and laying the groundwork for success. Fonbet …

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