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All-in Global: ‘Fantastyc’ markets around the world

All-in Global, the number one language service provider in the gaming industry, has gathered the most relevant data to highlight hot fantasy markets for SBC News readers, and advise interested companies on how to prepare “local” fantasy content. In 2019, it was estimated that almost 46 million adults (18+) played fantasy sports in the US. In comparison, the Fantasy Premier …

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Federal or provincial… Canada stuck at regulatory crossroads

Canada’s continued resistance towards legalising a ‘single sports betting’ framework has perplexed industry observers, as a subject matter that has all political party support, professional sports’ blessings and a ready-made audience.  One-by-one as US states regulate sports wagering, the Great White North continues its slumber on adopting some form of a modern sport betting framework, replacing its antiquated parlay systems. …

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David Clifton, Licensing Expert: Has the die already been cast?

In last month’s “Licensing Expert” article for SBC News, I talked about a possible link between erosion of parliamentarians’ trust in the Gambling Commission and erosion of the Commission’s trust in the gambling sector. Since then, more recent events have served to underline even more the extent to which trust in both the regulator and the regulated has so regrettably …

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Scott Longley – Confusion reigns over FDC’s second betting rights deal

Scott Longley breaks down Football DataCo’s decision to split its data rights distribution package for English and Scottish football between two separate vendors for betting services. Recognised as betting’s most valuable data rights, appeasing distributor dynamics would always be a complex matter… __________________ It is some feat to conclude two exclusive global deals for what would appear to be the …

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Affiliate concerns: Maintaining trust in the modern market

Affiliate - Safe Affiliate Programs

Trust and integrity between an affiliate and a sports betting or gaming operator has always been a hot topic. This is based on an unusual relationship between the two partners, where the operator holds the key to any affiliate earnings as the affiliate business is a “deliver first” get paid after operation.  Ellen Learmonth, who manages the affiliate program for …

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Mikael Lijtenstein, AstroPay: Thinking like the customer to accelerate cashless shift

cashless

Cashless payments are here to stay, said AstroPay CEO Mikael Lijtenstein (pictured below), who believes the shift towards it has been accelerated by the COVID-19 pandemic. Speaking on the ‘’Cashless future? Solving LatAm’s payments problem’ panel at the SBC Digital Summit Latinoamérica, Lijtenstein led the debate on a lack of payment options in emerging markets such as Latin America (LatAm) …

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The three C’s of digital customer experience within gaming

customer experience

Neel Davda, Head of Gaming Accounts at Bold360, highlights the five key components of customer experience and why his company’s AI-based conversion platform is focused on the three C’s to deliver a friction-free service for its clients.  As the world is forced to become more digitised, how can gaming specifically evolve to offer a better customer experience? One that is …

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Winning Post: A tale of three reports for UK betting

Industry strategic consultancy Regulus Partners gives an overview of last week’s Lords Select Committee report, and how casinos may have found a silver lining amid parliamentary rows over research, prevention and treatment of harmful gambling. UK: Regulation – peer review reveals path to redemption? This week was a tale of three reports for Britain’s gambling industry as in turn the …

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Sapar Karyagdyyev, Gamingtec: Esports a new king or fly-by-night

Gamingtec

When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …

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Wiraya and A GAME ABOVE: Partnering to produce full lifecycle potential

lifecycle

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

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