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Betinvest: The provider’s part in the personalised player experience push

Betinvest

There is so much talk about sportsbook personalisation for the B2C market. In fact, according to Betinvest COO Max Dubossarsky it represents the “horn of plenty” for operators wanting to get as close as they can to their players. But what is the role of the provider? Dubossarsky thinks that it is primarily to provide the tools which help “operators …

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David Clifton: Licensing Expert – A restless November is just getting started

There are times when writing a monthly column for SBC News presents a challenge. This is one of those months. It’s not because of the paucity of potential content. It’s because of the sheer volume of potential content. As it happens, there is a common thread running through all that I write about below, particularly with a General Election looming …

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Winning Post – 2019 closing with more UK funny business

Regulus Partners reviews a chaotic start to November trading for UK betting incumbents, featuring a high-level political resignation, the launch of a new industry representative body and an attack on remote gambling services by cross-party MPs… _____________ UK: in Parliament – Watson’s last bow strikes a worrying note for the industry The announcement this week that the Labour politician, Tom …

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Martin Lycka: What Would Pelé Do?

In the fifth of a series of columns on international gambling legislation, GVC Holdings Director of Regulatory Affairs Martin Lycka wonders what might Pelé and his footballing band of brothers think about Brazilian sports betting regulation. In an exclusive fictitious interview, we have asked Brazil’s all-time leading goal scorers for their views on the regulatory works the Brazilian government has …

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What drives betting innovation: operators, players or suppliers?

innovation

Innovation is a buzzword that routinely dominates the industry agenda. From a sports betting supply standpoint, innovation often comes in the form of new proprietary features, which combine to deliver a new future for sportsbook personalisation. You can read a full series on the subject here. Yet, within this popular summer series focused on the importance of pricing, risk management, AI …

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Winning Post – UK Politics Wheel of Fortune spins again…

Industry strategic consultancy Regulus Partners kick starts the week by assessing the potential impacts of the UK General Election (12 December) on betting incumbents and stakeholders. UK: First thoughts on UK’s Snap General Election  Rules, it seems, are there to be broken. Despite the passing of the Fixed Term Parliaments Act 2011 (which sought to establish General Elections on a …

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Sports visualisations: A better alternative to videos?

visualisations

Jakub Myszkorowski, CCO at STATSCORE, compares the “smooth and enjoyable” experience of watching sports video games on a streaming portal to the reality of watching live football. Can sports visualisations really replace the real thing?  Okay, so I know the title could be seen as a little controversial, perhaps even annoying, but before you start hitting empty cans on my …

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CRM is set for a red-letter day in 2020 with the right FTP solution

SportCaller

SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements of the press and numerous lobbying groups …

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Bookies Corner: A Snap Christmas is betting’s most intriguing market

In a bid to break Brexit’s three-year deadlock over British politics, the UK will head to the polls on 12 December, as Parliament delivers the nation’s first ‘Christmas Election’ since 1923. How do bookmakers assess a General Election of multiple variables, divided constituencies, seasonal factors and fractured parties…  SBC gets the bookies lowdown! ________________________ SBC: For the Conservative Party to …

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Dean Sisun, Prophet: Bringing a new value proposition for exchange punters

Prophet

Prophet co-founder Dean Sisun told SBC News that his company’s new style of betting exchange will ‘specialise in giving something back to the consumer’.  Launched last week as the first customer-friendly ‘cashout alternative to bookmakers’, the Prophet exchange allows punters to sell their bets to interested buyers, deviating away from the cashout rates set by traditional bookmakers with the intention …

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