Case Studies

With the industry focus on live in-play betting, and the ever increasing focus on mobile betting as a whole, the natural assumption would be that betting shops suffered in 2015. Indeed, one of the latest BetVictor adverts promotes the idea of placing a bet at a shop as an outdated and somewhat horrifying experience. Here’s an analysis of how betting …

Reporting from last week’s EIG Berlin Expo for SBC, Scott Longley examines the commercial contexts and conditions for betting operators targeting competitive eSports, a leading theme and discussion on the EIG floor… ________________________ The main issues of the debate around the phenomenal rise of eSports and what it might mean for gambling companies looking at leveraging that interest were given …

Tipsters on the bettingexpert.com network have shown their expertise in Italian football over the weekend with an astonishing 25% yield on tips placed on Serie A football. The European tipping network, which offers predictions in 10 different languages, saw a bumper crop of football tips this weekend, with 8,263 across a vast number of competitions. While the English Premier League …

Oisin Lunny, Senior Market Development Manager at OpenMarket, takes a look at how some retail companies are bridging the gap between the physical and the digital worlds. Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my hackles. But, together …

Julia Salagaeva Head Business Development & Corporate Communications at Connective Games details why operators are focusing on platform flexibility and how this has created a greater scope for new software developers  The online gaming industry is going through a significant period of disruption, during which a new wave of software provider is emerging – smaller, technically innovative, flexible, and heavily-client-focused, …

The potential merger UK legacy gambling operators Ladbrokes and Gala Coral has sent the industry into speculative overdrive as commentators and industry analyst try to gauge the effect of the heavyweight merger on the industry’s landscape. Both Ladbrokes and Coral’s governance have admitted that the merger talks are real and in action, Ladbrokes issued a statement to the FTSE market, …

Games featuring German Cup winners Wolfsburg were predicted to be the most exciting matches last season, according to some of Europe’s best tipsters. Using data extracted from the vast bettingexpert.com tipping network, Wolfsburg’s matches were predicted to contain over 2.5 goals in almost 95 per cent of the tips, with only 5.66% of tips predicting fewer than 2.5 goals. The …

Covering the latest sports formats and businesses trying to impact global audiences, SBC’s Sam Cooke details the development of FIA Formula E championships as it enters its last month of competition in its debut season… Formula E is a motorsport for the modern age. It is a pioneering and an exciting addition to competitive racing. It’s the world’s first fully …

There may not be a football World Cup in 2015 but SBC’s Sam Cooke highlights the summer months best international football tournaments and odds to keep you busy! The Premier League’s over until September, and with only a final or two to sustain us for now, the end is nigh,and the post-season blues will be setting in all too soon. …

With an estimated fanbase of 134 million worldwide, and growing fast, it’s no wonder that eSports is catching the eye of investors. AlphaDraft, Vulcun, and Unikrn are three firms which offer fans the opportunity to play fantasy leagues, and place bets on the big eSports events such as those held by Gfinity and others. Ali Moiz is the founder of Vulcun, …