Leading international law firm Mishcon de Reya details in-depth insight and stakeholder advice on mitigating the industry’s upcoming ‘Enforcement Action’. Outlining precautions online incumbents should be taking/assessing to reduce the risk of a compliance assessment becoming a licence review. Document authored by: Niki Stephens – Managing Associate, Mishcon de Reya LLP Nick Nocton– Partner, Mishcon de Reya LLP Matthew Hancock– Legal Director, Mishcon de Reya LLP ____________________ On …
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Experts call for thought-out approach to sports betting regulation in the US
Jake Williams, head of legal for the US at Sportradar, said that alignment with the major US sports leagues was a good idea for sports betting stakeholders, but stopped short of taking sides in a hot debate over the presence or absence of an integrity fee and official data. Speaking at last month’s Betting on Sports conference, Williams defended the …
Read More »HiPay uses Intelligence to analyse customer payment data
HiPay, a fintech company specialising in payments, has launched HiPay Intelligence – an innovative solution that will give merchants a 360° view of their client data. While merchants already have several existing tools that enable them to further understand their clients’ browsing behavior, HiPay believes that payment data is still under-exploited. It is an unparalleled source of information analysis of …
Read More »Chris Watson – Why Betsafe punches above weight with boxing…
Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …
Read More »Global Reviews – The 7 most important drivers for online sports betting customers
What core dynamics and values drive a consumer to deposit and engage with an online sports betting operator. User experience and digital marketing consultancy Global Reviews details seven key drivers that betting consumers analyze when making their purchase decision. In an ultra-competitive price driven industry, Global Reviews notes that design and style factors play a significant role in a player’s final …
Read More »Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences
Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …
Read More »Global Reviews – Tips to optimise conversions in the online casino market
In November 2016, Global Reviews tracked and surveyed 200 consumers to better understand their processes when it comes to finding an online casino site to play on. Before gamers conduct any research into the best site for them, as many as 75% have a preferred brand in mind. This is typically driven by having used them before in some capacity …
Read More »David Clifton – Licensing Expert – Affiliates (and operators) in the ICO’s firing line
Although they may not fully appreciate it, under British gambling laws, affiliates presently occupy a privileged position. Despite them providing marketing services designed to drive customer traffic to licensed betting websites, the Gambling Commission does not regard them as falling within the statutory definition of a betting intermediary, ie “a person who provides a service designed to facilitate the making …
Read More »Global Reviews – Industry stakeholders losing on average 79% of the customers they could and should be winning!
As part of its recent study conducted in August 2016 of over 200 in-market customers, across both mobile and desktop devices. Customer and commercial insights provider Global Reviews details the importance of user experience and the ability to self-service as key factors that can determine whether a prospective customer chooses an operator’s services or not. _________________________________ The prevalence of using …
Read More »Global Reviews – Mobile vs Desktop conversion breakdown
In August 2016, Global Reviews asked 400 consumers to research and select the best online casino site to best suit their needs. These consumers were split into two groups: desktop and mobile. The purpose of this research is to define how well a company converts customers from brand recall through to final consideration and highlights the steps in the process …
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