Case Studies

Case studies

Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients

multichannel

Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

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WTC: Gibraltar success stories and “future-proof” business

Gibraltar

In the second of a two-part series, World Trade Center Gibraltar Senior Advisor Brian Stevendale highlights two of the biggest success stories for business in Gibraltar, before two WTC inhabitants share details of its fun and COVID safe environment. Office space success stories Lottoland is the obvious Gibraltarian gaming success story. It started off with 15m2 of Gibraltarian office space …

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AgeChecked: Compliance Spotlight – Dutch KSA not toying on age verification duties

SBC News AgeChecked: Compliance Spotlight – Dutch KSA not toying on age verification duties

To date, regulatory agencies have treated age verification as a standard yet static compliance discipline for online gambling. However, ID specialist AgeChecked believes that mandatory requirements may soon change as Dutch regulator KSA enforces deeper responsibilities on age verification processes and record-keeping – marked as a key licensing condition for any incumbent joining the Netherlands online gambling marketplace in 2021 …

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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”

FavBet

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

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James Frendo / Simo Dragicevic: Playtech leads product disciplines in the age of sustainability

SBC News James Frendo / Simo Dragicevic: Playtech leads product disciplines in the age of sustainability

Playtech executives James Frendo (Director of Casino) and Simo Dragicevic (CEO of BetBuddy) talk to SBC about how a ‘sustainability-first approach’ to product development has changed the FTSE tech group’s thinking and culture with regards to tackling the industry’s current demands and complexities.  ______________ SBC: Hi Team, can you detail to SBC audiences Playtech’s commitment towards sustainable development. When was this programme …

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Reading the weather: The ‘nerdy’ aspect to RotoGrinders analysis

weather

For this month’s Better Collective Spotlight, we take a look at the weather. Yes, you read that right. The weather is one of the ‘nerdy’ aspects of the sports analysis on RotoGrinders.com, which helps its community to identify the right fantasy sports picks and place winning sports bets. RotoGrinders.com is known for presenting a wealth of information to both die-hard and …

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Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

SBC News Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

In part two of Betgenius’ Euro 2020 optimisation series , James McKiernan, Commercial Director for Europe, explains why same-game multiples will once again be a hugely popular product and how operators can set their offering apart… _____________ Same-game accumulators and request-a-bet (RAB) products were one of the biggest success stories of the 2018 FIFA World Cup. Allowing punters to bet …

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Betgenius – Euro 2020: Agile trading approach holds key to live betting growth this summer

SBC News Betgenius - Euro 2020: Agile trading approach holds key to live betting growth this summer

Dmitri Agapov Head of Trading at Betgenius looks ahead to the battle for in-play engagement and outlines why control of technology will be vital in achieving success… ________________________ How can we win market share this summer? That’s a question that traders and marketers at sportsbooks across Europe will be asking themselves ahead of the 2020 UEFA European Championship. Starting 12 …

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