Case Studies

Industry Snapshot – Overview

The Gambling Commission in Great Britain releases bi-annual reports on the latest statistics from across the gambling industry. It covers betting shops, arcades, bingo, casinos, gaming machine manufacturers, lotteries and remote gambling. This is the first in a series of mini reports on the latest statistics released, and will give an overview of the gambling industry as a whole. The …

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Industry Snapshot – Gaming Machines

Gaming machines have taken on greater importance for betting shop revenue in recent times with the increase in mobile betting meaning less of the population now head to the bookmakers to place a sporting bet. The fixed odds gaming machines have come under extensive scrutiny at the same time with the mainstream press largely calling for them to be cracked …

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Industry Snapshot – Remote Gambling

The remote gambling sector in Great Britain has undergone a period of great change in recent times. The Gambling (Licensing and Advertising) Act 2014 introduced in November 2014 meant that from then on overseas operators offering services to customers in Great Britain needed to obtain licences from the Gambling Commission and undergo consistent regulation. The introduction of the point of …

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Industry Snapshot – Betting Shops

With the industry focus on live in-play betting, and the ever increasing focus on mobile betting as a whole, the natural assumption would be that betting shops suffered in 2015. Indeed, one of the latest BetVictor adverts promotes the idea of placing a bet at a shop as an outdated and somewhat horrifying experience. Here’s an analysis of how betting …

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Scott Longley – Eyes Wide Open: eSports taps into a new world of betting

Reporting from last week’s EIG Berlin Expo for SBC, Scott Longley examines the commercial contexts and conditions for betting operators targeting competitive eSports, a leading theme and discussion on the EIG floor… ________________________ The main issues of the debate around the phenomenal rise of eSports and what it might mean for gambling companies looking at leveraging that interest were given …

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bettingexpert.com – bet365 dominates predictable Serie A weekend

Tipsters on the bettingexpert.com network have shown their expertise in Italian football over the weekend with an astonishing 25% yield on tips placed on Serie A football. The European tipping network, which offers predictions in 10 different languages, saw a bumper crop of football tips this weekend, with 8,263 across a vast number of competitions. While the English Premier League …

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Oisin Lunny: How the market leaders are getting phygital

Oisin Lunny, Senior Market Development Manager at OpenMarket, takes a look at how some retail companies are bridging the gap between the physical and the digital worlds. Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my hackles. But, together …

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Julia Salagaeva – Connective Games – Platform Gains

Julia Salagaeva Head Business Development & Corporate Communications at Connective Games details why operators are focusing on platform flexibility and how this has created a greater scope for new software developers  The online gaming industry is going through a significant period of disruption, during which a new wave of software provider is emerging – smaller, technically innovative, flexible, and heavily-client-focused, …

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Insight: Experts comment on potential Ladbrokes Gala Coral merger

The potential merger UK legacy gambling operators Ladbrokes and Gala Coral has sent the industry into speculative overdrive as commentators and industry analyst try to gauge the effect of the heavyweight merger on the industry’s landscape. Both Ladbrokes and Coral’s governance have admitted that the merger talks are real and in action, Ladbrokes issued a statement to the FTSE market, …

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bettingexpert – Wolfsburg beats Manchester United as tipsters’ most exciting team

Games featuring German Cup winners Wolfsburg were predicted to be the most exciting matches last season, according to some of Europe’s best tipsters. Using data extracted from the vast bettingexpert.com tipping network, Wolfsburg’s matches were predicted to contain over 2.5 goals in almost 95 per cent of the tips, with only 5.66% of tips predicting fewer than 2.5 goals. The …

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