Case Studies

In a new series for SBC audiences, global gambling advisory 4H Agency provides an in-depth breakdown of current dynamics and regulatory factors impacting the make-up of gambling in individual CIS nations.  The series begins with an analysis of Central Asian neighbours Kazakhstan & Uzbekistan’s contrasting approaches to regulating nascent gambling sectors… This article will provide an overview of the status …

What is a bet builder? What has it done for the sports betting industry? And how can it be best applied to engage an increasingly savvy generation of bettors? These, and many other questions, are tackled by Kambi in its latest white paper. Sports betting solutions provider Kambi has published a new white paper that shines a guiding light on …

Florian Geheeb, Global Director Advertising Sales at Sportradar, and Veiko Poom, Digital Marketing Manager at Coolbet, spoke with SBC about the firms’ ongoing partnership and the way in which ad:s has become a key part of the latter’s customer acquisition strategy…   Veiko, can you tell us more about Coolbet’s collaboration with Sportradar and why you chose to incorporate the …

With a population of nearly 20 million, one of the world’s fastest internet connections, and a rich history of gambling, Romania is one of the most attractive igaming markets out there. Delasport CEO Oren Cohen Shwartz shares his expert knowledge of the Romanian igaming market as it is today and how it has become an attractive prospect for the world’s …

This summer’s publishing of the long-awaited ‘All-Index 2020/2021 Report’ by diversity, inclusion and equality non-profit All-in Diversity Project (AiDP) has provided a candid reflection on global gambling’s workforce make-up.   Whilst the 2020/2021 Index showcased improvements in female leadership representation, gambling firms were reported to lag in developing inclusivity practices. Following up on research insights, AiDP founding partners Kelly Kehn and Christina …

Sports betting and igaming software solutions provider Delasport has published a new report this week detailing the current state of the German gambling market – a sector that is undergoing significant transformation.  In recent months, the largest country in the European Union has taken significant strides to open the online gambling market to its population of more than 83 million. …

Stats Perform hosted one of the biggest launch events of the year this week, showcasing five brand new sports betting innovations. The sports data and sports betting technology firm also announced a rebrand of Watch&Bet, renamed and repurposed to Bet LiveStreams to reflect a new age of “interactive, hyper-entertaining, ‘built-for-bettors’ video”. Setting the scene on stage for an impressive show …