Case Studies

Global Reviews – Tips to optimise conversions in the online casino market

Twin - Copyright: georgejmclittle / 123RF Stock Photo

In November 2016, Global Reviews tracked and surveyed 200 consumers to better understand their processes when it comes to finding an online casino site to play on. Before gamers conduct any research into the best site for them, as many as 75% have a preferred brand in mind. This is typically driven by having used them before in some capacity …

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David Clifton – Licensing Expert – Affiliates (and operators) in the ICO’s firing line

Although they may not fully appreciate it, under British gambling laws, affiliates presently occupy a privileged position. Despite them providing marketing services designed to drive customer traffic to licensed betting websites, the Gambling Commission does not regard them as falling within the statutory definition of a betting intermediary, ie “a person who provides a service designed to facilitate the making …

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Global Reviews – Industry stakeholders losing on average 79% of the customers they could and should be winning!

As part of its recent study conducted  in August 2016 of over 200 in-market customers, across both mobile and desktop devices. Customer and commercial insights provider Global Reviews details the importance of user experience and the ability to self-service as key factors that can determine whether a prospective customer chooses an operator’s services or not.  _________________________________ The prevalence of using …

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Global Reviews – Mobile vs Desktop conversion breakdown

In August 2016, Global Reviews asked 400 consumers to research and select the best online casino site to best suit their needs. These consumers were split into two groups: desktop and mobile. The purpose of this research is to define how well a company converts customers from brand recall through to final consideration and highlights the steps in the process …

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Global Reviews – The importance of WebChat in Sports Betting

Since 2014, Global Reviews has been measuring the number of sites using webchat as well as the desire from consumers to use webchat when seeking help and support whilst researching a purchasing a product or service online. Of the 182 brands benchmarked across Australia, Ireland and the UK, only 67 currently have webchat compared to the 115 who do not …

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Scott Longley – Bonus Time…Bookies prepare for Euros revenues

Following a dreadful week of unfavourable results at Cheltenham 2016, all bookmakers will be longing for the start of Euro 2016 (France 10 June – 10 July). Euro 2016 will be the first major summer football tournament under the POC regime, Scott Longley examines how betting operators will look to turn the event into a cash cow… This summer will …

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SBC analysis: Deloitte’s eSports 2016 predictions

Deloitte has released its technology media telecommunications (TMT) forecast for 2016, and it makes for some interesting reading in regard to eSports.  It is estimated that as an industry it will grow by 25% and create global revenues of $500m (£346.8m) in 2016. This is up $100m (£69.4m) from last year. Deloitte’s predictions fall some way short of some of last year’s …

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January transfer window guide – Will he stay or will he go?

It’s a thankless job being the January transfer window. It’s frequently criticised by managers with prices pumped up by clubs looking to capitalise and make a good return, meaning only the clubs with the heftiest bank balances can afford to buy. The flip side of the coin of course is that it protects smaller clubs by allowing them to hang onto their key players for …

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eSports 2015 SBC report – Part 2

Following Part 1’s assessment of the key occurrences in the eSports industry from a business perspective in the opening six months of 2015, here’s more of the same for the latter part of the year. August Ashton Kutcher became the latest high profile investor in eSports as he joined billionaire Mark Cuban in investing in Unikrn. Kutcher has a successful …

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eSports 2015 SBC report – Part 1

2015 looked set to be a big year for eSports, but on many accounts it ended up being somewhat larger than many anticipated. Viewer numbers increased, both live and online, with 36 million tuning into the League of Legends World Championship final whilst tournament prize pools also grew. The prize pool for the International Dota 2 tournament this year was $18m …

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