Better Collective Spotlight

“Clear rules and market stability” – What regulation means for operators and affiliates in Greece

Greece has welcomed a new era which paves the way for strong market development and long-term investment, explained Kyriakos Fourniadis (pictured), Managing Director for Better Collective Greece and Romania – the division behind In the latest edition of the Better Collective Spotlight series, Fourniadis looks into his crystal ball to discuss how the new market structure might lead to …

Read More »

Better Collective Spotlight: Thinking beyond the classic affiliate user journey

Better Collective

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site SBC: Better Collective has developed massively in recent years. Can you give a …

Read More »

Better Collective Spotlight: Staying on top of the tech game through QA mindset change


For the latest Better Collective Spotlight on SBC News, we delve into the quality assurance (QA) work behind the scenes at Better Collective, helping popular platforms such as to work as efficiently as possible. Toms Jurjaks, Head of QA at Better Collective (pictured), explains more about how the company’s products benefit from these processes, why it’s so important in …

Read More »

Better Collective Spotlight: Why operators should invest in CS:GO betting options

For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and vision for the esports industry.  In February, Better Collective acquired – the leading esports platform in the world focusing on the popular game Counter-Strike: Global Offensive (CS:GO) – for …

Read More »

Better Collective Spotlight: How is driving engagement through YouTube

For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The brand has accrued a large social media presence over the …

Read More »

‘Better for Bettors’: Better Collective’s formalised approach to sustainable development


For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked her about the sustainability strategy at Better Collective, the parent company behind the likes of and, and a new commitment to supporting the Sustainable Development Goals (SDG) set by the …

Read More »

Home struggles support higher odds as Bundesliga returns

Bundesliga - jubilation Raphael GUERREIRO (DO) after his goal for 2: 0, l. Erling HAALAND (DO) Soccer 1.Bundesliga, 26th matchday, Borussia Dortmund (DO) - FC Schalke 04 (GE), on May 16, 2020 in Dortmund / Germany. Photo: Ralf Ibing / firosportphoto / POOL via PHOTO AGENCY SVEN SIMON For journalistic purposes only! Only for editorial use! ## Gemvssvu the requirements of the DFL Deutsche Fuvuball Liga, it is prohibited to use or have in the stadium and / or photos taken from the game in the form of sequence pictures and / or video-like photo series. DFL regulations prohibit any use of photographs as image sequences and / or quasi-video. ## ¬ | usage worldwide

There were higher odds than normal for the home teams as the Bundesliga season resumed in Germany, a trend likely to be reinforced after just one of the teams went on to win. That was a key finding from this month’s Better Collective Spotlight, for which one of the igaming affiliate’s flagship products in German speaking markets, Wettbasis, provided its …

Read More »

Virtuals and esports – what’s legal for the US market?


For the latest Better Collective Spotlight, we asked to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this time of crisis – including a “quick switch” for its platform. The entire gambling industry is looking for creative alternatives to traditional betting markets during the COVID-19 …

Read More »

Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its platform. is best known for offering …

Read More »

Reading the weather: The ‘nerdy’ aspect to RotoGrinders analysis


For this month’s Better Collective Spotlight, we take a look at the weather. Yes, you read that right. The weather is one of the ‘nerdy’ aspects of the sports analysis on, which helps its community to identify the right fantasy sports picks and place winning sports bets. is known for presenting a wealth of information to both die-hard and …

Read More »