Better Collective Spotlight

Jesper Søgaard: Safer gambling involves everybody in the industry

SBC News Jesper Søgaard: Safer gambling involves everybody in the industry

Sports betting is exciting and entertaining for players that are able to control their betting. We want to keep it that way, writes Jesper Søgaard (right), CEO and Co-founder of Better Collective, as part of this month’s Better Collective Spotlight.  Operating in the field of betting and gambling, we always need to have safer gambling in mind. Most players see …

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Vincent Finegan, irishracing.com: bringing horse racing to the Better Collective stable

Vincent Finegan, irishracing.com: bringing horse racing to the Better Collective stable

Horse racing is very complex and intricate and can, from the outset, seem quite daunting to get to grips with. But with the right news coverage and content, even novice bettors can become fans of the sport. That’s according to Vincent Finegan, Editor at irishracing.com – a part of the Better Collective portfolio.  As part of this month’s Better Collective …

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Better Collective Spotlight: celebrating 20 years of HLTV

Better Collective Spotlight: celebrating 20 years of HLTV

Initially created as somewhat of a ‘TV guide’ for Counter Strike fans, HLTV has become a whole new beast over the last 20 years according to Martin Rosenbæk, the company’s co-founder. In this month’s Better Collective Spotlight, Rosenbæk celebrates the company’s 20th anniversary as he reflects on HLTV’s major milestones, its integration into the Better Collective portfolio as well as …

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Henrik Lykkesteen: FUTBIN has been the perfect synergistic bolt-on for Better Collective

SBC News Henrik Lykkesteen: FUTBIN has been the perfect synergistic bolt-on for Better Collective

As we all know, esports has undergone tremendous growth over the last five years – more so since the pandemic. With that in mind and with an ambition to become the world’s leading digital sports media group Better Collective has expanded its presence within the esports space with the acquisition of FUTBIN.  Henrik Lykkesteen, SVP of Esports, uses this month’s …

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JD McNamara: Better Collective is planting its flag in the Canadian market

SBC News JD McNamara: Better Collective is planting its flag in the Canadian market

Ontario is quickly becoming a powerhouse in and of itself as betting companies look to make their mark on the Canadian market.  JD McNamara (pictured), Country Director at Better Collective, takes this month’s spotlight piece to dissect the growing opportunities in Canada and the need for a more personalised approach to this newly regulated market. SBC: Over the past three-years …

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Better Collective Spotlight: Revamping VegasInsider for a wider audience

SBC News Better Collective Spotlight: Revamping VegasInsider for a wider audience

In this month’s Better Collective Spotlight, Chris David, SVP of Operations & Marketing at Better Collective, talks all things VegasInsider and why the relaunched site will be focusing on users in both the offline and online gambling space. SBC: You recently decided to relaunch VegasInsider. What was the rationale behind this? CD: Due to continued growth of the brand within …

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Marc Pedersen, Better Collective: Capitalising on the US market boom

SBC News Marc Pedersen, Better Collective: Capitalising on the US market boom

Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Marc Pedersen – CEO of Better Collective US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before shining a light on some of the …

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Joris Dekkers: Capitalising on the Dutch opportunity for Better Collective

Jorris Dekkers: Capitalising on the Dutch opportunity for Better Collective

All eyes have been on the Netherlands since it opened its doors to online gambling at the start of this month, and for Joris Dekkers (pictured below) – Managing Director of Better Collective Netherlands – the Dutch market presents a “great opportunity” for growth.  As part of this month’s Better Collective Spotlight, the “highly digitalised” nature of the Dutch market …

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