Better Collective Spotlight

Morten Andersen, Better Collective: Why iGaming businesses must do their homework to succeed in the US

Andersen

Morten Andersen, the all-time leader for number of games played in the National Football League (NFL), will be joining the Better Collective team in his role of Brand Ambassador at next week’s Global Gaming Expo (G2E) in Las Vegas. For the latest in the popular Better Collective Spotlight series, Andersen outlined his contribution to the company’s US mission, as well …

Read More »

Better Collective Spotlight: Turning US-Bookies.com into the ultimate resource for US sports bettors

Better Collective

Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets, including how it is ready to ‘scale out’ as more states offer online sports betting and why applying ‘dynamic CTA’s’ is the next step. SBC: Can you start by giving …

Read More »

Better Collective Spotlight: ‘Lead generation’ white label gamification on Betarades

Betarades

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

Read More »

Better Collective Spotlight – Speltips.se first in mind and first in search for Sweden

Sweden

For this month’s Better Collective Spotlight, SBC News took a closer look at Speltips.se, the flagship brand for Better Collective in Sweden. We asked Jesper Ribacka, Director of Better Collective Stockholm, about the history of tipster sites in Sweden, why the opportunity is greater for affiliates than operators and what the future might hold for the country’s affiliate market.  SBC: …

Read More »

Better Collective Spotlight: Moving into DFS through RotoGrinders deal

RotoGrinders

Late last month, leading igaming affiliate Better Collective acquired a 60 per cent stake in RotoGrinders – the operator of news and information portals rotogrinders.com, pocketfives.com, sportshandle.com, usbets.com and pennbets.com – for a fee of $21m. We caught up with Tomás Vaz de Carvalho, Project Manager of Global Operations at Better Collective – who also confirmed that it will acquire …

Read More »

Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand

SEO

Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas. The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable …

Read More »

Better Collective Spotlight – Optimising CTA elements through Wettfreunde redesign

Wettfreunde

A known brand in the German language market, Wettfreunde is the go to place for in-depth match analysis, data based sports betting tips and outrights odds comparison. In March, the team launched an extensive redesign of the Wettfreunde website, including a new logo and a reworked structure of the website to improve the user experience. We caught up with Sebastian Faurholdt …

Read More »

Better Collective Spotlight: Preparing for the biggest week in horse racing

Having described the Cheltenham Festival as “the biggest week in horse racing”, leading igaming affiliate Better Collective will provide its tipster community on bettingexpert.com with the best advice on which horses to bet on, where to bet and how to enjoy the action live. On the eve of the Festival, Joe Ryan, Video Production Lead for Better Collective, breaks down …

Read More »

Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

Read More »

Better Collective Spotlight – Betarades’ five ways to boost YouTube performance

YouTube Betarades

An established provider of free betting tips and valuable sports information, all created by a team of talented journalists, Betarades – part of the growing stable of Better Collective brands – has taken its output to the next level by converting some of the content into video. For the latest instalment in the Better Collective Spotlight series, the Greek firm’s …

Read More »