BetRegal Diary

BetRegal diary: Passing the tipping point between repair and replace

BetRegal

Aly Lalani, Head of Marketing at BetRegal, discusses passing the ‘tipping point’ between repair and replace and ‘biting the bullet’ by migrating to a new software partner. “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” I have always been a fan of that Warren Buffett saying. Not only is …

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BetRegal diary: Making the trip to London to meet the BOS

BetRegal

Aly Lalani, Head of Marketing at BetRegal.com, reflects on his company’s Betting on Sports debut, sharing expertise to the tune of a ‘Latin Beat’ and finding folks with a focus on “getting things done”. It’s now been almost a month since the Betting on Sports conference took place in London, and I thought it would be a good time to …

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The journey so far: Happy 1st birthday BetRegal.com

BetRegal

In some respects, the time has flown by, while other elements of the journey have moved at a snail’s pace. That’s the view of Aly Lalani, Head of Marketing at BetRegal.com, as he reflects on an eventful, yet ultimately rewarding, first year for the new sports betting brand. As I sit here at the beginning of September typing this, I realize …

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BetRegal diary: Tapping into the World Cup treasure chest to boost conversion

BetRegal

It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …

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World Cup diary – Setting goals for BetRegal’s big event debut

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is pulling into the car park for this summer’s FIFA World Cup in Russia. Ahead of the first game of football’s showpiece event, BetRegal Head of Marketing Aly Lalani addresses his nervousness ahead of the company’s most significant sporting event to date, the importance …

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World Cup diary – Finding the volume to ‘absorb’ the sharpest punters on BetRegal

BetRegal

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …

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World Cup diary – BetRegal prepares to swim with the big fish

BetRegal

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. I just asked Siri how many days there were until June 14th……66 was her response. That means 66 days until kick off at the 2018 World Cup in Russia. All over the …

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World Cup diary – Localizing the product to BetRegal’s target markets

BetRegal

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the third diary of this World Cup series, Aly Lalani is talking about overcoming an unexpected hurdle, as addressing localization based issues threatens to dominate the operator’s build up to Russia …

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World Cup diary – Learning to let go to achieve BetRegal growth

BetRegal

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the second diary of this World Cup series, Aly Lalani is talking about building up the company’s Malta office and “learning to let go”, as he packs his bags for London. …

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World Cup diary – Breaking the ICE on BetRegal’s plans for Russia

BetRegal

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the first diary of this new World Cup series, Aly Lalani is talking about the importance of trade shows for a start-up company, as the industry’s annual London meetup draws closer. …

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