BetRegal Diary

BetRegal diary – Moving past some of the early frustrations

BetRegal

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the fifth diary of this series, we are moving towards the present day. It’s the summer of 2017 and the product is live, but there are a …

Read More »

BetRegal diary – Turning an idea on a napkin into a competitive igaming product

BetRegal

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. In the fourth diary of this series, Lalani is back to talk about the challenges of building a functional front end for the product. Having …

Read More »

BetRegal diary – Defining our acquisition strategy

BetRegal

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …

Read More »

BetRegal diary – Defining our go to market strategy

BetRegal

Former Pinnacle Marketing Director Aly Lalani is one of the drivers behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. After creating the brand, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. Having worked …

Read More »

BetRegal diary – The genesis of a new bookmaking brand

BetRegal

Former Pinnacle Marketing Director Aly Lalani is one of the key stakeholders behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. In a new regular column, Lalani will share his experiences about the challenges of bringing a new brand to the market. After several …

Read More »