Features

SBC’s on the ball: Hartlepool United, Qatar 2022 and the English Football League

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at financial trouble for Hartlepool United as well as plans for the 2022 World Cup in Qatar. ____________________ Iran could assist Qatar with 2022 World Cup hosting It was always expected that when the 2022 …

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Adam Cole – Football INDEX – The growing appeal of football trading

Football INDEX is the world’s first football stock market, enabling users to buy and sell real money shares in the world’s top footballers. Detailing how the site accumulated 100,000 users across the UK, with a number of single trading days in excess of £1 million, as well as analysing future plans for expansion, Adam Cole, Founder and CEO of Football …

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The All-in Diversity Project – Providing a benchmark for industry diversity

With the aim of benchmarking diversity, equality and inclusion for the global betting and gaming sector, the All-in Diversity Project has been established as an industry-driven not-for-profit organisation. In the opening year of the initiative, one of its key priorities is to establish the All-Index, which utilises solid business principles and provides a global standard index for measuring diversity within the …

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Kambi – Leaders’ Insight: Delivering the Edge through Instant Markets

Highlighting industry innovation and effective product development combined with new operational disciplines, Kambi leadership details to SBC, a full product breakdown on delivering its Instant betting markets. Key stakeholders, Max Meltzer, Jonas Jansson and Simon Noy, detail Kambi’s fresh approach to developing instant markets and how this immersive product has tested all corporate dynamics of Kambi’s intricate value chain… ___________________ …

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Winning Post – Significant statistics from Europe

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Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. Europe: Remote markets – Lies, damned lies and growth statistics. Italy’s online gambling market finished 2017 in style, with c. 34% overall regulated market growth (excluding lottery and …

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Lee-Ann Johnstone: Affiliate Insider… Why all is at stake for affiliate leaders in 2018

Affiliate Insider

Following a disruptive 2017, Lee-Ann Johnstone founder of Affiliate Insider details to SBC readers why 2018 is a make-or-break year for affiliate marketing and its growing set of stakeholders. Working with SBC Global, Johnstone has developed Affiliate Insider a joint-venture seeking to spearhead growth and development within industry affiliate marketing and player acquisition practices. __________________ SBC: Hi Lee-Ann, you have been …

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Bill Healey – LetBet – Preparing for a new future

Copyright: Elnur / 123RF Stock Photo

Blockchain-based online gambling platform LetBet is the latest company to tap into the hype surrounding cryptocurrency, as it takes the first steps to unveil its own digital currency, entitled LBT. The new currency has been touted as a solution to the delayed payout systems of traditional gambling sites, as well as a way to remove the third party element, and …

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Betting.net: Expanding to satisfy the desires of the punter

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The expansion of sportsbooks has meant that the offering provided by tipster and affiliate sites has also widened and become more informative with a greater emphasis on detail and  statistical data. Menghan Fu, Betting.net’s Operations Manager spoke to SBC about how supplying a wide range of content to advise the punter is something that has always been a foremost priority …

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How Kenya’s gambling tax hike could affect its economy

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In June 2017, Kenya’s president Uhuru Kenyatta signed into law a 35% tax on all gambling revenue from the country’s lotteries, betting operators, online sportsbooks, and similar. This rate is now one of the highest in the world, and is in addition to a 30% corporate tax operators must also pay. The new rate is a major increase from the …

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Jaap Kalma: SBC Sponsorship Forum – Why Football Sponsorship can make a positive difference in 2018

Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …

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