Features

6 of the Best – BetterBetting’s Adriaan Brink

6 of the Best

Adriaan Brink is the Founder and CEO at BetterBetting, a blockchain-based decentralised sports betting system. Brink has become the latest industry leader to provide 6 of the Best answers for the readers on SBC News. Keep reading to find out more about his love of sailing, the place which merited a four-part entry to his personal blog, and the “raw” but different …

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Scott Longley: Data for the masses… Giving shop punters the infomation download

As betting leadership looks to revise its retail proposition, how should stakeholders tackle in-shop data engagement, a dynamic that needs to be modernised. Speaking to industry betting-data insiders, Scott Longley tackles an issue that could be deemed a cultural conundrum for decision makers… ____________________ Betting shops might be the final frontier for the new generation of data and statistics but …

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ICS‑digital’s Ben Jones: iGaming and the future of entertainment

iGaming - Copyright: jirsak / 123RF Stock Photo

After hitting £31.23 billion by the end of 2016, the iGaming industry’s total worth is forecasted to reach £57.73 billion by the end of 2020, writes ICS‑digital Marketing Executive Ben Jones. In the past decade, the world of iGaming has exploded. Since the introduction of new legislation in 2014, the UK’s remote gambling sector alone has increased more than three …

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Betting Gods: Creating a World Cup Paradise for tipsters and affiliates

Betting Gods provides a network for a host of sports betting tipsters, allowing punters to choose between a variety of both free and premium options when looking to get informed on the latest betting markets.  The upcoming World Cup will undoubtedly provide an unrivalled opportunity for Betting Gods to grow its audience, as new punters are aiming to become informed …

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Vadim Soloveychik: Luckbox will flip the script on esports-betting marketing

Having joined industry start-up Luckbox this April as first Chief Marketing Officer (CMO), former PokerStars executive Vadim Soloveychik has been tasked with delivering an effective and engaging esports-to-betting marketing strategy. SBC gets the lowdown on why Soloveychik and Luckbox will seek to ‘flip the script’ on industry marketing values and legacy engagement practices.   ______________________ SBC: As a new industry …

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Sportradar’s Neale Deeley: The quest for a legal, protected and competitive US market

US - Copyright: stillfx / 123RF Stock Photo

Sportradar’s Neale Deeley spoke to SBC News about the potential of a legalised sports betting market in the US, which he says has been both “overestimated” in terms of how quickly it can all become real, and “underestimated” in relation to the size of each state. For example, he notes that people know about California’s huge economy, but don’t realise that …

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Sportdec CEO Bruce Bale – Addressing non-betting football fans

Copyright: flynt / 123RF Stock Photo

Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …

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6 of the Best – InBet Games’ Natalie Merezhkovskaya

6 of the Best

Natalie Merezhkovskaya, Chief Marketing Officer of InBet Games, has stepped up to the 6 of the Best hot seat on SBC News. Prior to her current employment with InBet, she was in charge of marketing for an international communications agency, which included leading a promotional campaign for Ferrari in France. Find out which place Merezhkovskaya describes as “Mecca” of the surfing …

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Comtrade’s Steven Valentine: A case for objective bonusing terms

bonusing - Copyright: netsay / 123RF Stock Photo

Regulatory attentiveness in 2017 held monumental bonusing based consequences for gaming operators in the UK, writes Steven Valentine, Director of Interactive at Comtrade Gaming. Whether it’s in the form of player acquisition, retention or re-engagement, it seems that the subjective nature of bonusing terms is no longer up to interpretation. According to the UKGC, trust in the gambling sector is …

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Regulus Partners: The gender pay gap performance of the gambling sector

With UK firms publishing their official gender pay gap statistics, it meant that for the first time the true extent of wage inequality in the UK was revealed. Whilst it’s important to note that gender pay gap statistics aren’t the only representation of diversity within any industry, they do go someway to giving an assessment of levels of gender discrimination …

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