Features

Kim Mouridsen: Combatting problem gambling with automated player profiling

Kim Mouridsen, Professor and Founder of Mindway AI, explains how they are using scientifically based automated player profiling and monitoring to combat problem gambling and better understand player behaviours. SBC: Identifying problem gambling behaviour is getting easier with technology, but how can that translate to effective outreach to customers who may not want to accept that? KM: Problem gambling is …

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Sapar Karyagdyyev, Gamingtec: Esports a new king or fly-by-night

Gamingtec

When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …

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Adapting and evolving in the industry during COVID-19

Speaking on the second day of CasinoBeats Malta Digital, Paris Smith, CEO of Pinnacle, claimed that ‘every crisis is an opportunity’ as she explains how her company evolved at the start of the COVID-19 crisis. As part of the Leaders’ Panel, Smith went on to praise her ‘loyal’ and ‘dedicated’ staff and how there have been lessons learned from the …

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Wiraya and A GAME ABOVE: Partnering to produce full lifecycle potential

lifecycle

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

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Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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George Fotopoulos, Vermantia: Decoding the customer engagement enigma

Vermantia

Vermantia COO George Fotopoulos writes for SBC News about rising to customer expectations in the modern betting landscape. A few days back, I came across an interesting article in a quite famous economic magazine about customer experience (CX) and its importance in today’s business world for every industry.  The topic is not new since there has been a fuss around …

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Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

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Winning Post: Lords pull their weight on UK gambling

Regulus Partners reviews a further week of political manoeuvres, as the upper echelons of British society weigh in on the future governance and oversight of UK gambling… ______________ UK: Regulation – Mo money, mo problems (by The Notorious PSG) The row over who should administer industry contributions for gambling harm research, prevention and treatment services is arguably the most unnecessary …

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FONBET’s Alexey Khobot: Using bots to formulate odds in 2020

In 1995, Alexey Khobot designed his first software for FONBET, which included the use of bots to assist in oddsmaking. The operator looks at why this artificial intelligence has been key, but points out that the human touch still remains king. The most important part of the bookmaking process is the formulation of odds. It’s no secret that bookmakers rely …

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Si14Bet: P2P betting is a driving force for the future

As operators slowly return to normality with live sporting events beginning to resume and global regulations gradually relaxing, the betting landscape has shifted dramatically with new avenues, such as esports, booming whilst other markets have faced an up-hill battle.  With new horizons starting to open, there is also the opportunity for firms to branch out and create a new platform …

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