Features

Better Collective Spotlight: ‘Lead generation’ white label gamification on Betarades

Betarades

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

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InsiderSport: On The Ball – Sterling, MLS and UEFA

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …

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6 of the Best – mkodo’s Sue Yoxall

Blonk 6OTB

In this week’s edition of 6 of the Best, we hear from mkodo‘s Executive Director Sue Yoxall. She tells us all about an unforgettable day at the races, a sporting experience which literally caused her to faint, and which records still take her fancy. Best Holiday This is too tricky! I love to travel so have had many an adventure …

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David Clifton: Licensing Expert – Spotlight on upcoming customer interaction changes

The UK Gambling Commission has recently announced forthcoming changes to its Licence Conditions and Codes of Practice (“LCCP”) intended to: raise standards for alternative dispute resolution – coming into force on 31 October 2019, strengthen requirements on how licensees identify and interact with customers who may be at risk of or experiencing gambling harms – also coming into force on 31 October 2019 …

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Global operators out in force for ‘must-attend’ Betting on Sports 2019

Described as a ‘must-attend’ event for the sports betting market, Betting on Sports 2019 will gather an unrivalled selection of senior decision makers from the world’s leading gambling operators. Many of them feature in the 300-strong line-up of expert speakers who will deliver the in-depth content offering that Betting on Sports is synonymous with, sharing their insights on the opportunities …

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Live or latent? Why scouts need to be in the stadiums

stadiums

Data from live scouts is the fuel that powers the sports betting business says Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. Yet, while different levels of latency might have been accepted in years gone by, the need for the fastest and most reliable data – particularly to meet the demand for in-play wagering – means that all live scouts need …

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Stuart Godfree: mkodo – Relax! Apple guidelines won’t trigger industry’s ‘Appexit’

Stuart Godfree, Managing Director & Co-founder of mobile development and innovation studio mkodo, tells industry tech stakeholders to pay no attention to the hysteria generated by Apple’s stricter enforcement of non-native apps… ______________________ On 3 June 2019, Apple updated its App Store review guidelines, imposing restrictions on real-money apps. It followed stricter enforcement of guidelines clamping down on non-native applications …

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Martin Wachter, Golden Race: Preparing virtuals for US players

Golden Race

Martin Wachter, CEO of Golden Race, discusses the “enormous” growth prospects for virtual sports in the US, where it is targeting a first state licence and launching games with “new and unique functions” to meet player tastes across the pond. SBC: What are the plans for Golden Race in the US? MW: We have been doing a great amount of …

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Martin Lycka: Supreme Court’s (sports betting) punt return and beyond

Starbucks Barista - NFL Contest

In the second of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the current activity around sports betting in the US and tracks how the industry has arrived there and where it should go next. It is 14 May 14 2018, which may be the US football offseason, yet …

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SBC Bookies Corner: Premier League predictions & narratives

The Premier League returns to action this weekend, so SBC demands that bookmakers put their necks on the line and predict which storylines and narratives will dominate EPL season 2019/2020.  ___________________ SBC: What is the bookies’ script for EPL Season 2019/2020, are we in for a thriller or is this another repeat season of Manchester City?   Amy Jones (PR & …

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