Features

6 of the Best – GML Interactive’s Panos Konstantopoulos

Blonk 6OTB

This week’s 6 of the Best comes from Panos Konstantopoulos, Chief Marketing Officer at GML Interactive. Keep reading to discover the joys of a Madrid derby gracing the Champions League final, an oldie but a goodie of a movie choice and best bet difficulties. Best Holiday: It will have to be the very first holidays with our newborn twins, a …

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The attack of the killer B’s and the threat of player tracking!

SBC America’s Chris Murphy wonders whether the gaming industry will get on track with the latest proposals around machine play and social responsibility. We can only hope that anyone from the Category B gaming machine sector was seated when they read through the Gambling Commission’s latest missive this week, calling for evidence on said machines. The implied message is that …

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Ian Bradley: Big Bang just the start for SBTech in 2019

Big Bang

Just a few moments after the eagerly anticipated launch of Exploding Jackpots at ICE London, SBC News was there to talk to Ian Bradley, SBTech’s Chief Strategy Officer. We asked him what SBTech had learned from the successful Pulse reveal in 2018, and how the ‘Big Bang’ will bring about a new betting experience for SBTech partners. SBC: What did …

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AJNA in focus: What’s next for BetConstruct’s Third Eye?

AJNA

The central component of BetConstruct’s ICE London exhibition was AJNA, or Third Eye, a scouting solution which recognises the game flow of sporting events and provides advanced player tracking in real time. Dmytro Fedyukov, Head of Data Science at BetConstruct, delivered an update on AJNA as it is today, where it will go in the future, and the key target …

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Simon Trim: Sporting Solutions – Automation as a corporate discipline

As betting incumbents seek greater independence, flexibility and individual customisation from standard platform provisions, Simon Trim, Chief Executive of Sporting Group / Sporting Solutions details to SBC that automation should be treated by leadership as a core corporate function. _______________________ SBC: Hi Simon, great to catch up on this intriguing subject matter. Can you explain ‘betting automation’ to SBC readers? …

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Winning Post – Are gambling operations taking the Michael?

An unusually quiet news week for the betting sector has allowed strategic consultancy  Regulus Partners to reach for its history books, detailing that under-siege incumbents can gain applicable learnings helping their operations overcome present regulatory complexities. _______________ General Ludendorff was one of the greatest practitioners of the operational art of war in modern times. He also did more than anyone else …

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WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

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Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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Optimove: Targeting the doubters, believers & difference makers

Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …

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James King: ConquerCasino – Re-energising sportsbook loyalty…

James King, Chief Marketing Officer at ConquerCasino.com (ProgressPlay), says that sportsbooks can learn a lot from online casinos when it comes to driving loyalty   ________________ Online sportsbook operators are undoubtedly innovative, you just have to look at the products launched over the past few years to see that operators enjoy pushing the boundaries and taking the player experience to …

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