Features

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Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events

Gal Ehrlich, CEO of BETER

2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …

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Martin Lycka: Brazil is the crown jewel for Latin American industry

SBC Summit Latinoamerica

Martin Lycka, Entain’s SVP for American Regulatory Affairs and Responsible Gambling, is set to be part of the high-level speaker line-up for this month’s SBC Summit Latinoamérica conference and trade show in Miami. Ahead of the event, he talked to SBC Noticias about Entain’s operations in Latin America and the importance to international operators of local partnerships when entering newly-regulated …

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Joris Dekkers: Capitalising on the Dutch opportunity for Better Collective

Jorris Dekkers: Capitalising on the Dutch opportunity for Better Collective

All eyes have been on the Netherlands since it opened its doors to online gambling at the start of this month, and for Joris Dekkers (pictured below) – Managing Director of Better Collective Netherlands – the Dutch market presents a “great opportunity” for growth.  As part of this month’s Better Collective Spotlight, the “highly digitalised” nature of the Dutch market …

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Oren Cohen Shwartz: Personalisation and the paradox of choice

Personalising the player experience can help boost player loyalty and longevity, writes Delasport CEO Oren Cohen Shwartz, who explains why iGaming could learn a few lessons from companies such as Netflix when it comes to offering “a more contextual and relevant catalogue”. iGaming as a form of eCommerce is still falling behind other eCommerce companies like Amazon, Booking, Netflix, and …

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Pinnacle Solution: Establishing a standalone esports betting destination

The Esports Hub, developed by Pinnacle Solution, will enable operators to engage with esports fans on a new level by creating a standalone esports betting destination. Designed as an extension of Pinnacle Solution’s existing esports trading product, the Esports Hub encapsulates the company’s market-leading esports content in one place – something Pinnacle CEO Paris Smith hopes will promote esports betting …

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SBC Summit CIS: Sports sponsorship shows consumers operators ‘are not the bad guys’

A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …

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Digital Transformation: why you can’t risk getting left behind

Historically, it was innovative for casinos to have a digital transformation strategy; in today’s world it’s crucial for survival, writes Ashley-Christian Hardy – Director of Product & Design at Gaming Innovation Group (GiG). Not to get into a history lesson, but the online gaming industry has been going through digital transformation for a while. Ever since the first online casino …

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Winter judgements to re-shape Ukraine’s gambling marketplace

A make-or-break end of year beckons for Ukraine’s nascent gambling sector, as the definitive tax framework and technical amendments of the Gambling Law are scrutinised by the Verkhovna Rada.  Though sanctioned last August, the Rada’s failure to settle on the Gambling Law’s tax, licensing and technical arrangements has frustrated domestic incumbents, whilst leaving international operators in limbo with regards to …

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Paul Dent: Who is responsible for Safer Gambling?

Paul Dent: Who is responsible for Safer Gambling?

With the online gambling industry continuing to grow rapidly, Paul Dent – Gambling Therapy Manager at Gordon Moody Association (GMA) – asks who should be responsible for safer gambling measures? Recent conferences have brought together regulators, operators and organisations representing those harmed by gambling, to share views on industry safeguards, duty of care, customer controls and protections . This shows …

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Esports in a post-COVID world – can it maintain its momentum?

Esports will continue to grow beyond COVID, writes Mark Balch, VP Esports Betting Services at Bayes Esports, however we must keep an eye out for danger lurking on the horizon. To kick off the article, we should more clearly define the broad term of esports now. For betting companies, there are basically two types of esports; hardcore video game competition …

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