Features

The World Cup’s Finest with Redzonesports’ Anthony Gray

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today Anthony Gray, Head of Football at Redzonesports.bet, tells us about priding his own abilities on Walter Zenga and a duo of …

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SBC’s On The Ball – International insight

The Russian World Cup kicked off in style yesterday evening, with the hosts taking apart an amateur looking Saudi Arabia side, in front of a jubilant Moscow crowd. To mark the commencing of football’s showpiece event, this edition of On The Ball aims to give a greater insight into some international stories, analysing the 2026 World Cup, as well as …

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Jonathon Hurst: Kambi – Meeting the Full Service Demands of Russia 2018

Russia 2018 is the most challenging World Cup for all industry stakeholders, having to meet instant consumer demands across all verticals, whilst tackling changes in football and viewer disruption. Jonathon Hurst Head of Live Football at Kambi Group Plc, tells SBC why effective UX combined and new immersive in-play betting options have been put at the front of Kambi’s Russia …

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The World Cup’s Finest with Sportdec CEO Bruce Bale

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Read on to hear Sportdec CEO Bruce Bale discuss a nearly moment for England, a duo of 1994 kit highlights and what …

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World Cup diary – Setting goals for BetRegal’s big event debut

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is pulling into the car park for this summer’s FIFA World Cup in Russia. Ahead of the first game of football’s showpiece event, BetRegal Head of Marketing Aly Lalani addresses his nervousness ahead of the company’s most significant sporting event to date, the importance …

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6 of the Best – Golden Race’s Martin Wachter

This week’s 6 of the Best comes from the CEO and founder of omni-channel virtual sports provider Golden Race. Martin Wachter is one of the industry’s most established figures, and the Austrian offers a glimpse of life of an international businessman. Best Holiday It would have been two years ago in Dubai – it was my first holiday since I …

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SB Betting Software – Building a global presence to maximise World Cup impact

62166282 - borisov - belarus, september 2016 : france national football team in match of world cup qual. uefa group a. between belarus and france at the borisov-arena on september 6, 2016 in borisov.

Amidst a plethora of exciting and engaging football storylines, the FIFA World Cup in Russia is ready to provide an unrivalled opportunity for global betting operators. Claus Rasmussen, CEO for leading platform provider SB Betting Software, explained his company’s focus on developing a robust bonus and loyalty system, and why allowing clients such as Europebet and forBET to combine multiple …

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Russia insight… How VAR will impact the World Cup

With the use of video assistant referees (VAR) already having a huge impact on European football this season, the game is now braced for the further integration of VAR at this summer’s Russian World Cup. Not only will VAR be utilised in each matchday, but it will also be used to give retrospective red cards for off the ball incidents, …

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10Bet’s Oshri Kostiner: Making the Most of Every World Cup Match

10Bet’s Create Your Bet and Pulse Bet features are creating greater synergy between pre-event and in-play betting, explains Oshri Kostiner, chief marketing officer at the fast-growing UK and international operator. With 64 games in just 31 days, up to four matches a day and unrivalled media focus, the World Cup is unequivocally the biggest betting event on the planet, and …

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Winning Post – Amazon enters the Premier League broadcasting market

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: football broadcast rights – a river runs through it… The long-predicted – but apparently difficult to nail – entry of Amazon into the market for Premier League live broadcast rights finally …

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