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Paddy Power has launched its latest multi-channel brand advertising campaign ‘You Beauty’ celebrating sports’ unsung heroes. The UK-wide campaign developed by Paddy Power lead creative agency Lucky Generals sees the bookmaker drop its long term strapline ‘Paddy Power – You’re Welcome!’ and adopt new slogan ‘Paddy Power You Beauty’’. Paddy Power marketing has created two TV-spots; ‘The Steward’ and ‘The …

7 December will mark a key date for the South American gambling sector, as Brazil’s Senate will finally vote on the introduction of a new gambling framework, having this month approved final amendments to Bill 186. The Senate will vote on the introduction of a wide-ranging gambling framework covering, new land-based provisions for casinos, bingo parlors, and lottery games. Furthermore, …

(Correction: This article previously stated that this deal meant Betradar were the first in the industry to offer live odds across multiple esports titles. This is not the case.)  Sports betting data and insights provider Betradar (subsidiary of Sportradar AG) has become the latest supplier to offer live-odds across multiple esports for online and live competitions, enhancing bookmakers’ current market offerings. …

Tech business news sources are reporting that leading US daily fantasy sports operators FanDuel and DraftKings are reaching a conclusive agreement with regards to a merger. Since October, the governances of the DFS operators have been in ‘fast track’ discussions with regards to creating an outright market-leading enterprise. On Wednesday, former ‘Fortune’ finance editor Dan Primack revealed that according to …

Geoff Freeman the President & CEO of the American Gaming Association (AGA) has requested for the impending Trump administration and the Supreme Court to review the Professional and Amateur Sports Protection Act (PASPA) which has outlawed sports betting in the majority of US states. The AGA stands by its claim that PASPA provisions which have limited legal sports betting to …

Presenting Amaya Inc results for Q3 2016, CEO Rafi Ashkenazi praised the work and competence of his firm’s recently launched ‘BetStars’ sports betting division, stating that it had delivered on its goal of creating a ‘competitive online sportsbook’. Seeking to challenge established legacy betting operators, the BetStars division will be led by new MD Zeno Osskó as Amaya looks to …

Issuing a short market update, Stockholm-listed European sports betting operator Betsson AB (Betsson) has confirmed that it has issued a mandate to Nordic investment banks’ DNB Markets (Norway) and Swedbank (Sweden) ‘to arrange fixed income investor meetings starting  14 November 2016’. The betting operator is seeking to secure a three-year bond issue (sum undisclosed), with the proceeds used to facilitate …

David Baazov the former Chief Executive Officer of Amaya Inc, has penned a reported CAD $3.5 billion (US $2.56 billion) offer to acquire the Toronto TSX-listed operator outright. Baazov who is currently facing charges of insider trading by Quebec’s securities regulator Autorité des Marchés Financiers (AMF) makes his formal approach to purchase Amaya assets outright. The former Amaya CEO who …

SBC Events has announced the signing of internationally acclaimed DJ Kellie Acreman for its awards ceremony on December 7 at Chelsea FC’s Under the Bridge night club. Sponsored by EnergyBet, and voted the ‘World’s Sexiest DJ’ in 2009, Kellie Acreman will be entertaining the 500 guests through the evening by providing a mix of music to reflect the occasion. Simona Pinterova, …

Publishing its corporate trading update (17-week period 29 June to 25 October) FTSE-listed bookmaker William Hill has declared that it expects its 2016 full-year operating profits to be ‘at the top end of previous £260-280 million guidance’. Updating investors, William Hill governance detailed that it has found a potential £30 million in ‘opportunities’ for group-wide operating efficiencies which governance will …