SBC Events

OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation

Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …

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Scott Davies sharing experiences to help prevent problem gambling

“Some people will understand, some won’t. But there was a point when betting was the reason I was getting out of bed in the morning. Not the football, not my family, I just got up and placed bets, that was it. It was all I wanted to do.” Whether it’s the lifestyle, passion for the game or simply it’s a …

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Assessing the football and betting sponsorship dynamic

VSoftCo - Copyright: wavebreakmediamicro / 123RF Stock Photo

Much has been written regarding the industry’s relationship with sports, none more so than football, where criticism has suggested measures must be put in place to curb what is seen as an over saturation of marketing, sponsorships and advertising. This topic is set to fall under the microscope at the sixth annual Betting on Football, taking place this week at …

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New Betting on Football track answers industry’s burning questions

With only a few days until the Betting on Football conference returns to Stamford Bridge, SBC has introduced a new format to one of the panels which will allow the audience to pose the big questions to some of the industry’s most influential figures. Set to bring the Leadership in Betting track to a lively close on Wednesday 20 March, …

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SBC-QT: Does football and betting go hand-in-hand?

With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …

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Mobile access drives platform development for 1xBet

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1xBet, a headline sponsor for next week’s Betting on Football, will be using the conference to promote the development of its platform, which is both “intuitive and simple to use” with a modern interface that can be easily accessed from mobile devices. To emphasise this focus, the company’s Head of Business Development Evgenii Kiriushin said that it expects mobile development …

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SBC-QT: What industry innovations are we looking for?

This year’s Betting on Football is fast approaching, with only five days to go before the event kicks off at Stamford Bridge from 19-22 March. We have been catching up with our event sponsors to discuss a range of topics such as industry innovations and the relationship between betting and football. In the run up to #bofcon as part of …

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Are we at peak betting? Find out at Betting on Football

Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …

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Phillip Wilson – Carousel Group: Utilising agility and rapid decision making as a new brand

For new operators entering the sports betting sector, providing a new and innovative football offering represents a challenging obstacle, as brands seek to compete against and take market-share of established players. Ahead of next week’s much anticipated Betting on Football Conference, SBC spoke to Carousel Group’s Chief Operations Officer, Phillip Wilson, as the firm undertakes its long term strategy to …

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Keith O’Loughlin, SG Digital: Focusing on next level player experiences

SG Digital

We spoke to Keith O’Loughlin, SVP – Sportsbook at SG Digital – the digital division of Scientific Games confirmed as a ‘Headline Sponsor’ for this month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we asked him about SG Digital’s #bofcon exhibition plans, what parts of the conference agenda …

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