Betting on Football

Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at La Liga’s expansion plans, a resignation in Russia and new technology in England. ____________________ Marriner the man to debut innovative technology in English football  Andre Marriner will take charge of the first match in …

Leading speakers from across the industry have signed up to Betting on Football 2018 (20-23 March), while 70% of the exhibition space at Stamford Bridge has already been sold. The list of confirmed speakers includes Snaitech CEO Fabio Schiavolin, Danske Spil CEO Niels Erik Folmann, Mr Green CEO Jesper Kärrbrink, Pinnacle CEO Paris Smith, Veikkaus Senior Vice President Jari Vahanen, …

The disco-themed SBC Awards provided SBC Events with a fittingly stunning finish to 2017, a year in which both its headline conferences recorded growth of more than 100%. The success of the ceremony at the Artillery Garden, which featured a silent auction that raised £1,700 for GambleAware and saw bet365 collect the Bookmaker of the Year prize for the fourth …

We spoke to Robin Hutchison, Director of sports betting PR agency Square in the Air. He looks back on a memorable year for the firm, and discusses his hopes moving into 2018. SITA was recently crowned Marketing Agency of the Year at the annual SBC Awards, and Hutchison believes his company were good value for the honour: “We were delighted …

Betting on Football 2018 will feature three exclusive new events targeting those involved in affiliate marketing, esports and football based sponsorship. To mark the fifth edition of the largest international football and betting trade conference, held at Stamford Bridge from 20-23 March, SBC Events will launch the Affiliate Insider Bootcamp, Esports Insider Super Forum and SBC Sponsorship Forum. The AI …

SBC Global and Esports Insider have teased the launch of the ESI Super Forum for next year’s Betting on Football conference at Stamford Bridge (20-23 March). Following on from the success of the Esports Insider Forum Series, held at Fnatic’s Bunkr between July and October, the ESI Super Forum has been confirmed as a stand alone event for the second …

SBC Events has lined up a full day’s track dedicated to the FIFA World Cup at Betting on Football 2018 (20-23 March), as part of a comprehensive conference agenda ahead of next year’s tournament in Russia. Featuring eight main tracks and more than 40 sessions across Wednesday 21 and Thursday 22 March, #bofcon2018 will present over 150 experts from the …

Betting on Football is ready to get even bigger in 2018, after 97.4% of delegates that completed a survey from this year’s event said they would recommend it to a colleague. The fifth edition of the largest international football betting conference, headline sponsored by OPTIMA and VSoftCo, will return to Stamford Bridge from 20-23 March to address key industry issues …

Tickets are now on sale for next year’s Betting on Football conference, which has been scheduled for 20-23 March to address key industry issues ahead of the FIFA World Cup in Russia. Delegates who purchase tickets before 1 December will be eligible for the Super Early Bird offer with a 50% discount on ticket price. Get your tickets HERE. Following on …